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In-app visuals in the beauty category

5 trends for Growth Marketers

What drives banner decisions in beauty apps?

  • Objectives

    • Moving past brand awareness
    • Products and offers rule
    • UGC content is making its presence felt
  • Experiments

    • Clarity trumps minimal copy standards
    • Refresh rate trumps regional nitty-gritty
    • Different placements and choice of words
  • Targeting

    • Price sensitivity is felt across marketplaces
    • Product loyalty wins over marketplace loyalty
    • Celeb-fan focus is moving away to welcome product focus

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