3x
more views and engagement on Facebook videos
40%
reduction in CPC (cost-per-click) of videos on Facebook
2x
increase in video CTR (click-through-rate) on Facebook
80%
increase in relevance score of Facebook video ads
Why would an online pharmacy store have the need to make videos?
LifCare’s digital marketing team engaged their target audience on Facebook by publishing high-quality articles on healthcare. Their users loved these articles and could immediately relate to them because the content was curated for specific disease segments that people were suffering from, and was published in vernacular languages. To amplify their reach on social media, particularly Facebook, LifCare wanted to use videos. This was because their aim was to make information fun and engaging to consume for all audiences.
LifCare's goal with videos was to build a strong online presence and increase engagement on social media platforms
How they achieved this
LifCare partnered with Rocketium to make highly engaging, text-based videos effortlessly. The existing digital marketing team did not need any new dedicated video editors because they could make videos in bulk by themselves using Rocketium's API.
79,000+
video views in a few days
3x
more engagement score
200%
increase in video ad CTR
Impact Rocketium videos had on LifCare
- LifCare's Facebook followers now consume video content in their native language, increasing engagement by 300%
- The CPC of video ads sponsored by LifCare has gone down by 40% – from INR 1.00 to INR 0.60
- LifeCare's ad relevance score shot up by 80% – increasing from 5 to 9, implying an improvement in quality
What solution did Rocketium offer LifCare?
Google Sheet powered by Rocketium API
LifCare wanted to make videos in bulk. But hiring an agency was expensive and proving to be a time-consuming task due to the constant back-and-forth review process.
Rocketium created custom templates for LifCare and enabled a Google Sheet plugin for the video creation process. Now, LifCare's digital marketing team makes videos by simply adding content in the Google Sheet.
Learn how to create your own Google Spreadsheet.
Here is what LifCare's team had to say about Rocketium
Quick video creation
"Quantity is our biggest ROI. We're able to make more videos in the same time frame, without compromising on the quality of the videos. Our social media team has been super happy with them. And this is primarily because the feedback our Facebook followers are giving is really positive!"
Easy to use
"Rocketium has practically no learning curve and fits in my budget. The other thing that I really like about Rocketium is that we can make videos without learning new software – we just have to enter content in a Google Spreadsheet and the video is ready. This is a BIG win for us!"
Rahul Bantiya
Head - Growth & Marketing, LifCare
Rocketium is deeply integrated into our product and enables our users to create stunning travel videos with a push of a button. This allows us to focus on our core product and build upon Rocketium’s capabilities to give our customers a superior video experience.
