How India’s largest subscription-based online pharmacy store used automated videos to engage their audience on Facebook
more views and engagement on Facebook videos
reduction in CPC (cost-per-click) of videos on Facebook
increase in video CTR (click-through-rate) on Facebook
increase in relevance score of Facebook video ads
LifCare’s digital marketing team engaged their target audience on Facebook by publishing high-quality articles on healthcare. Their users loved these articles and could immediately relate to them because the content was curated for specific disease segments that people were suffering from, and was published in vernacular languages. To amplify their reach on social media, particularly Facebook, LifCare wanted to use videos. This was because their aim was to make information fun and engaging to consume for all audiences.
video views in a few days
more engagement score
increase in video ad CTR
LifCare wanted to make videos in bulk. But hiring an agency was expensive and proving to be a time-consuming task due to the constant back-and-forth review process.
Rocketium created custom templates for LifCare and enabled a Google Sheet plugin for the video creation process. Now, LifCare's digital marketing team makes videos by simply adding content in the Google Sheet.
Learn how to create your own Google Spreadsheet.
"Quantity is our biggest ROI. We're able to make more videos in the same time frame, without compromising on the quality of the videos. Our social media team has been super happy with them. And this is primarily because the feedback our Facebook followers are giving is really positive!"
"Rocketium has practically no learning curve and fits in my budget. The other thing that I really like about Rocketium is that we can make videos without learning new software – we just have to enter content in a Google Spreadsheet and the video is ready. This is a BIG win for us!"
Head - Growth & Marketing, LifCare
Rocketium is deeply integrated into our product and enables our users to create stunning
travel videos with a push of a button. This allows us to focus on our core product and
build upon Rocketium’s capabilities to give our customers a superior video experience.
API key
Account Manager
90-day onboarding
Custom templates
