What is a Video Advertisement?
Video advertisements are online display advertisements with videos in them. It is mainly referred to videos shown, before, during or after the main media content. They are called, pre-roll, mid-roll, and post-roll respectively. They are similar to advertisements shown on television but are much shorter.
What are native video advertisements?
Native advertisements are paid ads that match the form and function of the platform they are shown on. Product placement is an earlier form of native advertisement. The different types of native video ads are:
1. In-feed native ads
2. Search and promoted listings
3. Content recommendation widgets
4. Custom content units
The rise of Video Ads
The rise in the popularity of smartphones and better and cheaper access to the internet has made video advertisement a great place for marketing. With the majority of the population constantly tethered on their mobiles, it has become easy to grab the attention of the people through video advertisements.