The rise of videos has also taken over the microblogging site Twitter. With videos getting more shares and likes, it has become a very popular method for advertisements too.
Which video formats are supported by Twitter?
Twitter supports landscape (16:9), portrait (9:16), and square (1:1) formats. To grab the attention of your viewers it is best to use the format which takes up the most real estate.
How to engage your audience?
Twitter allows videos up to 140 seconds. But you need to capture your audiences’ attention fast. Your videos need to be aimed at your target audience and their interests, ideologies, et cetera need to be kept in mind. Since a majority of the viewers watch videos with the sound turned off, adding captions and texts will help you maintain the viewer’s engagement.