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What Is Augmented Reality?

Augmented reality can be defined as an enhanced version of the real world. Here live direct or indirect views of the real world are augmented with superimposed computer-generated images. Augmented reality unlike Virtual reality just takes in your surroundings and overlays virtual information. Often sound and touch feedback are also added to enhance user information.

What are the uses of AR in marketing?

Augmented reality has become an emerging trend for marketing and sales strategy. With the rise in the use of smartphones, brands can directly interact with their potential customers through interactive ads. Augmented reality can help create an interactive and immersive space for the audience.

Trying on products before buying.
Augmented reality can help people try on products like clothes, glasses, make -up, et cetera without direct interaction.
Advertising branding materials
Augmented reality can take branding materials like business cards and brochures to the next level. By adding a virtual component users can scan printed materials with their mobile devices which will give them access to a range of features.
Generating buzz around a buzz
Augmented reality can be used as a part of indirect sales and marketing strategy. AR can be used to enhance the status of the brand. If properly executed AR can help create a hype around the brand since it is a relatively new phenomenon in marketing a well-designed AR ad can get people talking.