Advanced TV

What Is Advanced TV?

Advanced TV is an umbrella term that can refer to several types of streaming content. This includes data-driven linear TV, addressable TV, over-the-top (OTT) and connected TV (CTV).

Data-driven linear TV

Data-driven linear TV has the widest reach in the US for concentrated audience segments. This can be developed through first, second, and third party data. It helps advertisers to deliver audience-based advertising.

Adressable TV

Addressable TV refers to the ability to selectively segment audiences and provide advertisement specific to the household.

Over-the-top

OTT is a premium long-form video content. It is streamed over the internet across any app or websites that might require users to subscribe to a traditional pay-TV service. OTT is a premium long-form video content. It is streamed over the internet across any app or websites that might require users to subscribe to a traditional pay-TV service.

Connnected TV

Connected TV refers to a TV that is connected to the internet.