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  • << Results for terms beginning with A // Addressable TV Advertising

    What Is Addressable TV Advertising?

    Addressable TV advertising is the ability to show different ads to different audiences watching the same program. With this technology, advertisers can focus on relevance and impact instead of large scale traditional TV ads. Marketers can reach a more specific audience with creative flexibility, deeper insights, and better ROI data.

    Marketers can reach a more specific audience with creative flexibility, deeper insights, and better ROI data.

    Traditional TV advertisements have always used GRP (Gross Rating Point) to measure the pressure of advertising campaigns. Addressable TV systems can identify the household composition, classify what everyone is watching, and select different advertisements for each individual based on their interests.