What are ad pods?
Ad pods provide publishers the ability to display multiple ads from a single ad request. The ads are played in a single ad request.
What is the importance of ad pods?
Ad pods provide a better way to monetize long-form content and to maximize efficiency. Podding gives a more efficient way to fill and extend ad breaks. It offers a familiar user experience.
Ad Pods offer more control to publishers. This way you can avoid playing the same ad multiple times. And ad pods also creates a better user experience. Podding helps in showing competitively separate ads. This prevents ad fatigue in users.