What Is AD Based Video on Demand?
AD-based video on demand is video services that are available free of cost to end-users. These are supported by adding advertisements in any manner to the videos. YouTube is the best example of such a service.
YouTube is the best example of such a service
According to Deloitte, 73% of Americans binge-watch TV programs. This has lead to a surge in the ad-based video-on-demand services. It has helped brands capture the viewers’ attention. VOD provides consumers similar experience as that of DVRs and in many cases, there are restrictions in the skipping of ads. Ad-based video-on-demand services provide all the impact of prime-time TV with the accountability promise of digital.