What is a 1:1 Video (Square Video)?
The 1:1 aspect ratio is rarely used in devices and monitors but with the rise in social media apps, Square Videos have become very popular. Instagram till 2015 supported only square images and videos. Websites like Facebook, Twitter, Reddit, and Instagram support Square Videos.
With the rise in social media apps, Square Videos have become very popular
Are square videos better than landscape videos?
According to market research by Buffer, Square Videos have been performing significantly better than landscape videos in terms of views, viewer engagement and completion rate.
Square videos have generated 30-35% more views and 80-100% more user engagement.
It has also been seen that Square Videos cost 7.5% less to increase viewer engagement on Facebook and 33% less on Instagram vs Landscape Videos.