{"id":9844,"date":"2021-01-25T08:17:00","date_gmt":"2021-01-25T02:47:00","guid":{"rendered":"https:\/\/rocketium.com\/academy\/?p=9844"},"modified":"2021-02-08T14:29:41","modified_gmt":"2021-02-08T08:59:41","slug":"4-problems-with-your-creative-production-workflow","status":"publish","type":"post","link":"https:\/\/rocketium.com\/academy\/4-problems-with-your-creative-production-workflow\/","title":{"rendered":"4 problems with your creative production workflow"},"content":{"rendered":"\n<p>Improving your creative production workflow is probably one of your highest priorities. How can we make such a bold claim? Well, Over 60% of brands reported that improving their workflow efficiency for creatives is their topmost digital advertising goal for 2021, according to <a href=\"https:\/\/www.campaigntocash.com\/2021\/01\/\">market statistics<\/a>. Cost savings, faster turnaround and more time to focus on other tasks are the obvious benefits. But we\u2019re not here to tell you what you already know. We\u2019re here to tell you problems that you have been neglecting that can easily be fixed with <a href=\"https:\/\/rocketium.com\/is\/workflow-automation\/\">workflow automation software<\/a>.\u00a0<br><\/p>\n\n\n\n<p>The volume of creatives you will be able to churn out is largely dependent on your workflow. In order to optimize this process, you should ideally evaluate every touchpoint and look for areas that can be improved (and believe us, there is always room for improvement.) Brands usually face the following four pain points that can easily be addressed with workflow automation software.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Overly complicated\u00a0Workflows <\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/P3RVq9uGDtbsIeFB1PeGjobk4tdSBfpfRFCRDiqMvC19mu1Uo8EJuKbyhK-sJ6XupaucQiGop7NDic69VA-K82QD3xqE7Ve0jbLuntlri6gWV566AgGoUO168WdfG0hWd2jVQD2V\" alt=\"\"\/><\/figure>\n\n\n\n<p>Generally, workflows aren\u2019t designed to be complicated. It\u2019s something that inevitably happens over time as more functions get added to the process or the inability to question whether certain tasks or functions are essential.<\/p>\n\n\n\n<p>However, once the key resources are identified and pre-approved, the workflow can be <a href=\"https:\/\/rocketium.com\/academy\/workflow-mapping-a-beginners-guide\/\">mapped out visually.<\/a> If you\u2019ve never done this before, there are<a href=\"https:\/\/rocketium.com\/academy\/creative-workflow-guide-for-marketers\/\"> plenty of resources about getting started.<\/a> It\u2019s then time to ask some questions. Does the flow resemble a spider web &#8211; or does it resemble a chain? Are there too many steps backwards after moving forward? It should be evident pretty quickly whether your process has potential to be simplified and once you have your workflows mapped out it will inevitably become easier to make adjustments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>P<\/strong>artially defined processes<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/9q1r5wyhqkKmzXxzIpMM3YyksqikJ1DMpm8xfBx46AitCDRFW0fFE8EUQuQHqqZlyErK0yJuq-_9nvCwyxlTjoG_tgc0B_T1Xq-6VLD7U6QzK4uzJlnZMOXutGhB9KkYO04SEzGU\" alt=\"\"\/><\/figure>\n\n\n\n<p>Workflow management for creatives is incredibly useful for solving the challenges of ambiguity. Ask yourself this: what&#8217;s your current process for approval of creatives? How about the current process for publishing creatives? If such processes require too much back and forth then you are currently in an inefficient system that can benefit greatly from creative workflow automation.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">No Automation for repetitive tasks<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/1wYO3kHmsCGsaz932kE-pruB6NYTxMGCtsHS8Gjj3nMJYNJiXptjNN_se9vDY5Y_KrBeNEkW8qX4KvpxJjqukAzYZvLjQiy6Tfq7fmBrgKlseKPoHM1okSIuIjpK-p4eldRglaR1\" alt=\"\"\/><\/figure>\n\n\n\n<p>One of the most glaring issues on this list &#8211; the entire point of workflow automation is\u2026 automating redundant processes! For example, publishing to various ad platforms upon approval of creatives can be done with the tap of a button. Is this something you really need to download and manually push to different channels? Of course not. Even the process of sharing templates or creatives among team members can be set up automatically. A workflow management platform not only cuts down production time but also reduces human error which is extremely important &#8211; you don\u2019t want the new intern or junior employee at work messing up an important creative for your business or your client right? It gives relief to everyone involved and is an investment that always has a worthwhile payoff for having such systems in place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fragmented Technology<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/Y9GeGnYRhauxCgG3aNbM73ql8JCmitXdL9HC-jX6hmfA0tUdB3psA8-Kg7BnbayZVA2SWIHpei7xj5-DPrFBgQyx43sojSOXpKSxM1CbQragD7jN7AnDBtuhm_lWvlO3f254v-8v\" alt=\"\"\/><\/figure>\n\n\n\n<p>There is nothing impressive about using a plethora of tools and technologies. On a high level, everyone in the company (or department) is working towards a common goal therefore there should be as much overlap in internal technology as possible to foster efficient collaboration between teams. An all-in-one creative platform helps in several ways besides workflow management. Features like tag generation, multi-level access in-built approval and review systems eliminate the need for multiple tools. This naturally speeds up your workflow and saves you from the hassle of user management.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ready to take the leap?<\/strong><\/h2>\n\n\n\n<p>There you have it! We are sure that some (if not all) of these issues would have resonated with you. Rocketium provides creative automation solutions for solving exactly these problems &#8211; if you are ready to transform your creative production workflow then <a href=\"https:\/\/rocketium.com\/pricing\">get in touch!&nbsp;<\/a><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Improving your creative production workflow is probably one of your highest priorities. How can we make such a bold claim? Well, Over 60% of brands reported that improving their workflow efficiency for creatives is their topmost digital advertising goal for 2021, according to market statistics. Cost savings, faster turnaround and more time to focus on [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":9845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[702],"tags":[],"class_list":["post-9844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-automation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 problems with your creative production workflow | Academy<\/title>\n<meta name=\"description\" content=\"Learn how to fix these 4 creative production problems with workflow automation software.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rocketium.com\/academy\/4-problems-with-your-creative-production-workflow\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ayush Parti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/rocketium.com\/academy\/4-problems-with-your-creative-production-workflow\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/rocketium.com\/academy\/4-problems-with-your-creative-production-workflow\/\"},\"author\":{\"name\":\"Ayush Parti\",\"@id\":\"https:\/\/172.31.44.85\/academy\/#\/schema\/person\/7feba0483258180031ace0885014c646\"},\"headline\":\"4 problems with your creative production workflow\",\"datePublished\":\"2021-01-25T02:47:00+00:00\",\"dateModified\":\"2021-02-08T08:59:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/rocketium.com\/academy\/4-problems-with-your-creative-production-workflow\/\"},\"wordCount\":640,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/172.31.44.85\/academy\/#organization\"},\"image\":{\"@id\":\"https:\/\/rocketium.com\/academy\/4-problems-with-your-creative-production-workflow\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2021\/02\/creative-production-workflow.jpg\",\"articleSection\":[\"Creative Automation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/rocketium.com\/academy\/4-problems-with-your-creative-production-workflow\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rocketium.com\/academy\/4-problems-with-your-creative-production-workflow\/\",\"url\":\"https:\/\/rocketium.com\/academy\/4-problems-with-your-creative-production-workflow\/\",\"name\":\"4 problems with your creative production workflow | Academy\",\"isPartOf\":{\"@id\":\"https:\/\/172.31.44.85\/academy\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/rocketium.com\/academy\/4-problems-with-your-creative-production-workflow\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/rocketium.com\/academy\/4-problems-with-your-creative-production-workflow\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2021\/02\/creative-production-workflow.jpg\",\"datePublished\":\"2021-01-25T02:47:00+00:00\",\"dateModified\":\"2021-02-08T08:59:41+00:00\",\"description\":\"Learn how to fix these 4 creative production problems with workflow automation software.\",\"breadcrumb\":{\"@id\":\"https:\/\/rocketium.com\/academy\/4-problems-with-your-creative-production-workflow\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rocketium.com\/academy\/4-problems-with-your-creative-production-workflow\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rocketium.com\/academy\/4-problems-with-your-creative-production-workflow\/#primaryimage\",\"url\":\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2021\/02\/creative-production-workflow.jpg\",\"contentUrl\":\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2021\/02\/creative-production-workflow.jpg\",\"width\":512,\"height\":268},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rocketium.com\/academy\/4-problems-with-your-creative-production-workflow\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/172.31.44.85\/academy\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Creative Automation\",\"item\":\"https:\/\/rocketium.com\/academy\/category\/creative-automation\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"4 problems with your creative production workflow\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/172.31.44.85\/academy\/#website\",\"url\":\"https:\/\/172.31.44.85\/academy\/\",\"name\":\"Academy\",\"description\":\"Get ahead with a unique editorial that focuses on the creative insights, design best practices, marketing, and technology.\",\"publisher\":{\"@id\":\"https:\/\/172.31.44.85\/academy\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/172.31.44.85\/academy\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/172.31.44.85\/academy\/#organization\",\"name\":\"Rocketium\",\"url\":\"https:\/\/172.31.44.85\/academy\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/172.31.44.85\/academy\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2017\/05\/logo_new_yellow__1024.png\",\"contentUrl\":\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2017\/05\/logo_new_yellow__1024.png\",\"width\":1024,\"height\":1024,\"caption\":\"Rocketium\"},\"image\":{\"@id\":\"https:\/\/172.31.44.85\/academy\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/rocketiumapp\/\",\"https:\/\/x.com\/rocketium\",\"https:\/\/www.instagram.com\/rocketium_app\/\",\"https:\/\/linkedin.com\/company\/rocketium\",\"https:\/\/www.youtube.com\/channel\/UCvtl87vJeCZfQO7HaKzLpfw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/172.31.44.85\/academy\/#\/schema\/person\/7feba0483258180031ace0885014c646\",\"name\":\"Ayush Parti\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/172.31.44.85\/academy\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2fb9d48671809460cbcf510e8b5b857c999d35263ddb17c013a0637daca4ab7b?s=96&d=retro&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2fb9d48671809460cbcf510e8b5b857c999d35263ddb17c013a0637daca4ab7b?s=96&d=retro&r=g\",\"caption\":\"Ayush Parti\"},\"sameAs\":[\"https:\/\/rocketium.com\/\"],\"url\":\"https:\/\/rocketium.com\/academy\/author\/ayush-parti\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 problems with your creative production workflow | Academy","description":"Learn how to fix these 4 creative production problems with workflow automation software.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rocketium.com\/academy\/4-problems-with-your-creative-production-workflow\/","twitter_misc":{"Written by":"Ayush Parti","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rocketium.com\/academy\/4-problems-with-your-creative-production-workflow\/#article","isPartOf":{"@id":"https:\/\/rocketium.com\/academy\/4-problems-with-your-creative-production-workflow\/"},"author":{"name":"Ayush Parti","@id":"https:\/\/172.31.44.85\/academy\/#\/schema\/person\/7feba0483258180031ace0885014c646"},"headline":"4 problems with your creative production workflow","datePublished":"2021-01-25T02:47:00+00:00","dateModified":"2021-02-08T08:59:41+00:00","mainEntityOfPage":{"@id":"https:\/\/rocketium.com\/academy\/4-problems-with-your-creative-production-workflow\/"},"wordCount":640,"commentCount":0,"publisher":{"@id":"https:\/\/172.31.44.85\/academy\/#organization"},"image":{"@id":"https:\/\/rocketium.com\/academy\/4-problems-with-your-creative-production-workflow\/#primaryimage"},"thumbnailUrl":"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2021\/02\/creative-production-workflow.jpg","articleSection":["Creative Automation"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rocketium.com\/academy\/4-problems-with-your-creative-production-workflow\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rocketium.com\/academy\/4-problems-with-your-creative-production-workflow\/","url":"https:\/\/rocketium.com\/academy\/4-problems-with-your-creative-production-workflow\/","name":"4 problems with your creative production workflow | Academy","isPartOf":{"@id":"https:\/\/172.31.44.85\/academy\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rocketium.com\/academy\/4-problems-with-your-creative-production-workflow\/#primaryimage"},"image":{"@id":"https:\/\/rocketium.com\/academy\/4-problems-with-your-creative-production-workflow\/#primaryimage"},"thumbnailUrl":"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2021\/02\/creative-production-workflow.jpg","datePublished":"2021-01-25T02:47:00+00:00","dateModified":"2021-02-08T08:59:41+00:00","description":"Learn how to fix these 4 creative production problems with workflow automation software.","breadcrumb":{"@id":"https:\/\/rocketium.com\/academy\/4-problems-with-your-creative-production-workflow\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rocketium.com\/academy\/4-problems-with-your-creative-production-workflow\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rocketium.com\/academy\/4-problems-with-your-creative-production-workflow\/#primaryimage","url":"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2021\/02\/creative-production-workflow.jpg","contentUrl":"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2021\/02\/creative-production-workflow.jpg","width":512,"height":268},{"@type":"BreadcrumbList","@id":"https:\/\/rocketium.com\/academy\/4-problems-with-your-creative-production-workflow\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/172.31.44.85\/academy\/"},{"@type":"ListItem","position":2,"name":"Creative Automation","item":"https:\/\/rocketium.com\/academy\/category\/creative-automation\/"},{"@type":"ListItem","position":3,"name":"4 problems with your creative production workflow"}]},{"@type":"WebSite","@id":"https:\/\/172.31.44.85\/academy\/#website","url":"https:\/\/172.31.44.85\/academy\/","name":"Academy","description":"Get ahead with a unique editorial that focuses on the creative insights, design best practices, marketing, and technology.","publisher":{"@id":"https:\/\/172.31.44.85\/academy\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/172.31.44.85\/academy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/172.31.44.85\/academy\/#organization","name":"Rocketium","url":"https:\/\/172.31.44.85\/academy\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/172.31.44.85\/academy\/#\/schema\/logo\/image\/","url":"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2017\/05\/logo_new_yellow__1024.png","contentUrl":"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2017\/05\/logo_new_yellow__1024.png","width":1024,"height":1024,"caption":"Rocketium"},"image":{"@id":"https:\/\/172.31.44.85\/academy\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/rocketiumapp\/","https:\/\/x.com\/rocketium","https:\/\/www.instagram.com\/rocketium_app\/","https:\/\/linkedin.com\/company\/rocketium","https:\/\/www.youtube.com\/channel\/UCvtl87vJeCZfQO7HaKzLpfw"]},{"@type":"Person","@id":"https:\/\/172.31.44.85\/academy\/#\/schema\/person\/7feba0483258180031ace0885014c646","name":"Ayush Parti","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/172.31.44.85\/academy\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2fb9d48671809460cbcf510e8b5b857c999d35263ddb17c013a0637daca4ab7b?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2fb9d48671809460cbcf510e8b5b857c999d35263ddb17c013a0637daca4ab7b?s=96&d=retro&r=g","caption":"Ayush Parti"},"sameAs":["https:\/\/rocketium.com\/"],"url":"https:\/\/rocketium.com\/academy\/author\/ayush-parti\/"}]}},"jetpack_featured_media_url":"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2021\/02\/creative-production-workflow.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rocketium.com\/academy\/wp-json\/wp\/v2\/posts\/9844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rocketium.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rocketium.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rocketium.com\/academy\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/rocketium.com\/academy\/wp-json\/wp\/v2\/comments?post=9844"}],"version-history":[{"count":0,"href":"https:\/\/rocketium.com\/academy\/wp-json\/wp\/v2\/posts\/9844\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rocketium.com\/academy\/wp-json\/wp\/v2\/media\/9845"}],"wp:attachment":[{"href":"https:\/\/rocketium.com\/academy\/wp-json\/wp\/v2\/media?parent=9844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rocketium.com\/academy\/wp-json\/wp\/v2\/categories?post=9844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rocketium.com\/academy\/wp-json\/wp\/v2\/tags?post=9844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}