{"id":909,"date":"2017-09-14T17:32:12","date_gmt":"2017-09-14T12:02:12","guid":{"rendered":"https:\/\/rocketium.com\/academy\/?p=909"},"modified":"2020-08-27T13:00:34","modified_gmt":"2020-08-27T07:30:34","slug":"5-video-advertising-mistakes-avoid-2019","status":"publish","type":"post","link":"https:\/\/rocketium.com\/academy\/5-video-advertising-mistakes-avoid-2019\/","title":{"rendered":"[Updated] 5 Video Advertising Mistakes to Avoid 2019"},"content":{"rendered":"

In the beginning, video advertising was an expensive and lengthy business, but with the advances in professional video production equipment, smartphone technology, the ease of use of platforms such as YouTube help you to master the techniques of video advertising. Almost anyone can make use of them.<\/p>\n

The Internet has helped marketers, entrepreneurs and businessmen to bring their brands,\u00a0services, and products to new levels in order to go up the ladder and succeed. Today, with the\u00a0Internet so accessible, an online store is the easiest and the best way to connect with a wider\u00a0audience. So, it is only obvious that the advertising will be done on the internet as well. One of\u00a0the most powerful marketing tools today is video advertising.<\/p>\n

The thing is: easier, faster, and cheaper does not mean superior<\/strong><\/em>. This hardly means that one will\u00a0not make mistakes. You are bound to make mistakes but for your ease, I have listed 5 common\u00a0online video advertising mistakes that you must avoid in 2017 if you want to see any ROI on\u00a0your work.<\/p>\n

1. Lack of Creativity in Video Advertising Strategies<\/h2>\n
\"video

Image source: https:\/\/blog.scottsmarketplace.com<\/a><\/p><\/div>\n

First and most obvious thing is that you need to create a video that screams quality or else your\u00a0viewers are not going to trust the advertisement.\u00a0Your foremost goal should be to keep the\u00a0viewers from clicking the skip button. There are many ways to do this. First, the method of\u00a0enhancing your video is to use visually appealing colors, backgrounds, and animations.<\/p>\n

Video advertising is not just about visual images. Effective videos all harmonize the images with\u00a0the best use of voice and text. All of these components need to be taken into consideration\u00a0when producing your video then the audience will get tangled in its trance. Everything needs to\u00a0be deliberate and intentionally planned. You can also add in intriguing audio and effortless
\ntransitions to keep viewers engaged.<\/p>\n

Remember, it is hard enough to grab peoples\u2019 attention these days, so try to limit your videos\u00a0to\u00a0no longer than 1 minute. The key, even in these cases, is to keep it engaging and entertaining\u00a0that gets to the point quickly; keep the attention span to average around 30 seconds. Tell a\u00a0great story because stories connect with people. Try to get a viewer to take an action within the first 30\u00a0seconds.<\/p>\n

2. Underutilising Social Media for Video Advertising<\/h2>\n

Nowadays all of us are on your screens, whether it is a phone, I-pad or a computer screen and\u00a0are browsing the internet non-stop. Your video needs to be able to reach people. YouTube is\u00a0great, but it is not the only player in town. Maximize not only your reach but also your SEO by\u00a0publishing your videos on all possible platforms such as Facebook, LinkedIn, Twitter and\u00a0Instagram. Your video needs to be able to reach people. The more audience it will reach, the\u00a0more SEO ranks you will have. This does not mean load the video to YouTube, then copy and\u00a0paste the link on the other social media platforms.<\/p>\n

Learn how to make video ads using Rocketium<\/strong><\/em><\/a><\/p><\/blockquote>\n

The thing is when you load your video into platforms natively, such as Facebook, you get more\u00a0views as you would get if you had just put a link to the YouTube video. Agility is one of the\u00a0online advertisings greatest gifts, and many advertisers are guilty of failing to take advantage of\u00a0it. Online advertising provides real time feedback from your audience in the form of which ads\u00a0are clicked and which are not, which landing pages convert and which don\u2019t, and a laundry list\u00a0of other engagement metrics that can tell you whether your audience is responding to your\u00a0campaigns or not.<\/p>\n

3. Not Aligning the Video Advertising Strategy to Your User Personas<\/h2>\n

The purpose of your video should be to reach your targeted audience. It should be able to make\u00a0people connect with the product you are selling and hypnotize them into buying it. So, you\u00a0must ask yourself is your video enticing to the people you are trying to reach? If it is not then\u00a0you need to up your game. You need to go back to the storyboard. You want to make a video\u00a0those appeals to exactly the kind of people who will find value in your products or services.<\/p>\n

Think of your video as another direct mail piece. It must be specifically targeting the personas\u00a0you have created. The more precise your targeting is, the better ROI you can realize. If facts tell\u00a0and stories sell, then don’t make your video a list of facts about your products. Remember to\u00a0focus on telling stories about people using your products instead of products themselves. If\u00a0your story is well told, then people will seek out more information and will be willing to buy\u00a0whatever you are selling.<\/p>\n

4. Not Using In-Stream Ads in Video Advertising<\/h2>\n
\"video

Image source: http:\/\/www.exactdrive.com<\/a><\/p><\/div>\n

In-stream ads are the short ads that you see when watching a YouTube video those can\u00a0be skipped, and let me tell you, they are by far the most effective ads you can run if\u00a0your goal is to increase your sales. If you are running branding exercises, then you might want\u00a0to check out the ads that YouTube offers, that cannot be skipped.<\/p>\n

If you create content directed at a specific target audience<\/a> like you should, your video will not\u00a0only resonate with those who find value\u00a0in it but your business will affect as well but of course\u00a0in a good way. I\u2019ve seen advertisers complain about YouTube that it is not effective only to\u00a0later find out that they were not using in-stream ads, to begin with, because they thought it\u00a0was a waste of money. Test it out for yourself and see what the data tells you. Remember to\u00a0focus on quality over quantity with your video statistics. You must keep in mind that it may take\u00a0months or years before your video starts garnering a lot of views.<\/p>\n

5.\u00a0Under-budgeting Your Video Advertising Campaigns<\/h2>\n
\"\"

Image source: https:\/\/www.everydollar.com<\/p><\/div>\n

Now, we all know, starting something new is risky but if you go all in and embrace the changes\u00a0then the odds will be in your favor. Mostly, I have seen new online advertisers launching a new\u00a0campaign in a new advertising medium with a small budget because they are scared that it will\u00a0end in a disaster. While it certainly makes sense for advertisers to test out a campaign with a\u00a0smaller spend but the thing is committing to a small budget may lead to poor performance.<\/p>\n

This problem frequently occurs with retargeting. Web Design Agency advice and warns\u00a0advertisers who neglect to spend enough on their retargeting campaigns will only be able to\u00a0reach a smaller audience as their content will not reach a larger audience, which is, in return\u00a0insufficient to reinforce the branding message and improve overall recall. A video with an\u00a0appropriate amount may have been incredibly successful, but by under-budgeting, you will end\u00a0up seeing mediocre results. In fact, the biggest obstacle holding back many advertisers is a\u00a0budget that is simply too small.<\/p>\n

Taking risks is a key component of online advertising and the savvy online advertisers will step\u00a0outside their comfort zones to build strong campaigns that will reach to your audience globally\u00a0and across channels. Video online advertising offers diverse endeavors and is ripe with\u00a0opportunity. Avoid the mistakes mentioned above, take advantage of the opportunities\u00a0provided, and you will be well on your way to becoming a successful video online advertiser.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the beginning, video advertising was an expensive and lengthy business, but with the advances in professional video production equipment, smartphone technology, the ease of use of platforms such as YouTube help you to master the techniques of video advertising. Almost anyone can make use of them. The Internet has helped marketers, entrepreneurs and businessmen […]<\/p>\n","protected":false},"author":13,"featured_media":913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[694],"tags":[404,406,405],"class_list":["post-909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-avoid-video-advertising-mistake","tag-video-advertising-mistake","tag-video-advertising-tips-and-tricks"],"acf":[],"yoast_head":"\nVideo Advertising Mistakes You Should Avoid in 2018<\/title>\n<meta name=\"description\" content=\"One of\u00a0the most powerful marketing tools today is video advertising. 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