{"id":8850,"date":"2020-10-06T22:09:00","date_gmt":"2020-10-06T16:39:00","guid":{"rendered":"https:\/\/rocketium.com\/academy\/?p=8850"},"modified":"2021-10-17T22:45:42","modified_gmt":"2021-10-17T17:15:42","slug":"a-guide-to-visual-rebranding","status":"publish","type":"post","link":"https:\/\/rocketium.com\/academy\/a-guide-to-visual-rebranding\/","title":{"rendered":"A guide to visual rebranding"},"content":{"rendered":"\n

Are you considering to rebrand your business?<\/p>\n\n\n\n

Perhaps your logo does not inspire you anymore. Or, maybe your brand no longer appears aesthetic to your customers. <\/p>\n\n\n\n

Your need to rebrand is not particularly a bad sign. Most of the top Fortune 500 companies have rebranded their business several times over the years. Microsoft has been visually rebranded several times over the past few decades. <\/p>\n\n\n\n

Microsoft’s rebranding<\/p>\n\n\n\n

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More often than not, a rebrand shows that a company has evolved beyond its original vision and is now reaching greater heights. That said, the process can make or break the brands existing identity. Hence, plenty of thought needs to go behind the “why” of the rebrand.<\/p>\n\n\n\n

When should a brand consider visual rebranding?<\/strong><\/h2>\n\n\n\n

Your brand <\/strong>lacks a clear differentiator<\/h3>\n\n\n\n

Businesses often ignore the importance of branding<\/a>. The quick fix of non-custom designs and generic templates leaves brands visual identity similar to their competitors. If this is the case, rebranding would be the way to go as it can help establish a unique brand identity that your target audience can connect with.<\/p>\n\n\n\n

For instance, did you know that Google was named Backrub? It\u2019s not uncommon for a brand to quickly outgrow its minimal presence and pivot with a strategy to expand and gain market share. <\/p>\n\n\n\n

Your brand echos conflicting <\/strong>message<\/h3>\n\n\n\n

Visual information is the first touchpoint with a consumer for a brand. It is all about establishing trust. Most brands fail to be consistent with their visual elements representing the brand such as logo, font, and colors.<\/p>\n\n\n\n

As a business, it’s essential that you have your brand message represented through subtle visual elements for users to recognize instantly. If not, it\u2019s about time you consider rebranding.<\/p>\n\n\n\n

Your branding is outdated<\/strong><\/h3>\n\n\n\n

Your business has been around for quite some time which also means old school color palette and fonts. To compete in the modern business world, brands need to adapt to changing trends and target audiences to avoid losing market share. <\/p>\n\n\n\n

Every day that you continue to operate with an outdated identity<\/a>, you\u2019re decelerating growth especially true when you\u2019re competing with a plethora of innovative and creative brands.<\/p>\n\n\n\n

How does a visual rebranding help your brand?<\/h2>\n\n\n\n

More customer engagement<\/strong><\/h3>\n\n\n\n

It’s a well-known fact that users can easily skim through an image rather than a text. Hence, visuals have the advantage to communicate information easier than plain text. Recently, BuzzSumo had concluded that Facebook posts with images had 2.3 times more engagement than those without any. That’s quite an enormous jump in user engagement.<\/p>\n\n\n\n

Increased engagement with visual content<\/p>\n\n\n\n

\"This<\/figure>\n\n\n\n

Thus, replacing long blocks of text with a combination of images, GIFs, and infographics can make your marketing campaigns more interesting. Apart from posts, visual content can also help you engage website visitors longer and ultimately increase your click-through rates<\/a>.<\/p>\n\n\n\n

Increased brand recognition<\/strong><\/h3>\n\n\n\n

It’s surprising to know that about 65% of people are visual learners. So, it’s easier for users to identify your brand with an image that plain text. It’s as simple as being able to identify established brands at a glance. For instance, have a look at the example below.<\/p>\n\n\n\n

Quick! Do you see a triangle?<\/strong><\/p>\n\n\n\n

\"This<\/figure>\n\n\n\n

Both sides contain a triangle. But, your brain identified the image of a triangle on the right faster than the plain text on the left, didn’t it?<\/p>\n\n\n\n

This is exactly why using visuals to help users identify your brand can improve your brand recognition. To start with, revisit your brand’s landing pages, ad campaigns, social media updates to ensure consistency in visual elements. With multiple variants of campaign visual elements<\/a>, it’s easier to track the creatives responsible for maximum engagement.<\/p>\n\n\n\n

Consistent brand image<\/strong><\/h3>\n\n\n\n

Videos, images, and other visuals are imprinted in memory for a long time. This is because the user sees the same visual elements as they visit the website, social media page, blog, etc. For example, consider this logo.<\/p>\n\n\n\n

Do you find this logo to be similar to YouTube? Why is that?<\/p>\n\n\n\n

\"This<\/figure>\n\n\n\n

It’s due to the sole reason that YouTube has managed to maintain a consistent brand image that the logo is imprinted in your brain.<\/p>\n\n\n\n

So, the more consistent your brand image, the more likely are people to recognize your brand and further your product. This easy recollection leads to increased customer engagement with your brand.<\/p>\n\n\n\n

Steps to visually rebrand on a budget<\/strong><\/h2>\n\n\n\n

Start with research<\/strong><\/h3>\n\n\n\n

Prior to getting started have these questions answered\u2014<\/p>\n\n\n\n