![\"\"](\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2020\/09\/95526007-arabica-coffee-ads-design-vector-illustration-1.jpg\")
Natural Coffee<\/figcaption><\/figure><\/li> ![\"\"](\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2020\/09\/images.png\")
McDonald’s Coffee<\/figcaption><\/figure><\/li><\/ul> Campaigns for coffee<\/figcaption><\/figure>\n\n\n\n The campaign to the right? <\/p>\n\n\n\n
Well, then you’re like the majority of the people who found the second visual more appealing and relevant. <\/p>\n\n\n\n
Both the campaigns aim to deliver the same emotion \u2014 Refresh and energize with coffee. However, the campaign by McDonald\u2019s stands out due to its minimalist approach towards design with brand consistency. <\/p>\n\n\n\n
Customers develop an opinion about your brand long before they show the intent of purchase. The recall factor is established through consistency in visual elements and messaging across all the campaigns. Overall inspiring, emotional marketing to elicit customer response won’t just happen with the right message. It’s backed equally by the font, color, and images that speak for the brand in the campaign.<\/p>\n\n\n\n
Note, the brand association doesn’t happen overnight. It takes its own sweet time. Although the point to consider here is that it solely depends on the people\u2019s perception of the brand. <\/p>\n\n\n\n
Content is no longer “The King<\/strong>“?<\/h2>\n\n\n\n
\u2018Content is king!\u2019 has been the mantra for success in the field of marketing for years now. Indeed, marketing in the past relied heavily on the SEO ranking factors<\/a> with no real focus on visuals. However, this old school strategy holds good no more. <\/p>\n\n\n\n
The new-age marketing is defined by creativity and creatives. Words no longer engage an audience on its own.<\/p>\n\n\n\n
Every other customer-facing channel be it YouTube, Facebook, Pinterest, Instagram, or other lesser-known social media platforms is flooded with visual-led content by brands. The catch? The ROI on visual campaigns is 200% more in comparison with the text-only campaign. <\/p>\n\n\n\n
How can visuals in a campaign boost social brand equity?<\/strong><\/h2>\n\n\n\n
1. Raise brand awareness<\/strong><\/h3>\n\n\n\n
Want your customers to remember your brand?<\/p>\n\n\n\n
Use<\/em> visual content!<\/em><\/p>\n\n\n\n
About 65% of people are visual learners. Moreover, 83% of the customers<\/a> who watched a branded video shared it with their friends.<\/p>\n\n\n\n
Improving brand awareness through visual content ultimately leads to improving brand equity. Like we discussed earlier, it requires attention to detail and planning so strong that it can stand the test of time. Brand awareness offers an edge to influence purchase decisions when your customers are in a dilemma to choose between brands. Thus, it’s important to maintain a consistent tone and imagery across all platforms so that your brand is easily identifiable.<\/p>\n\n\n\n
2. Increase in website traffic<\/strong><\/h3>\n\n\n\n