Primitive thoughts: Advertising creatives are expensive<\/strong><\/h2>\n\n\n\nThe spending on advertising<\/a> typically follows any rise or fall in the GDP of the country. Over the last few years, the ad market has grown to about $646 billion USD in 2019. Disregarding the pandemic, the ad market was forecast to grow up to $865 billion USD by 2024. However, due to the current situation of a pandemic, advertising spend has noticed a drastic drop. Here are the changes in the overall ad spend by country<\/a>:<\/p>\n\n\n\n![\"\"](\"https:\/\/lh3.googleusercontent.com\/HCDJQwA5PqDOS-ahHBfJh-Dj2U4kEQjbRVBmgnkHfIxDgWbBo0J_4ME2fNzIFi8t0aaqtCOWTm-lYG6xT1wjBYtK_Ke9OkhVgoLax9RZ3Eq0AsuEYk-ESbySRUWVKiW7ESc-rkMl\")
Advertising spend by country <\/figcaption><\/figure><\/div>\n\n\n\nTraditionally, the cost incurred to set up an advertising campaign involves the classic creative flow involving a creative team to ideate, designers to execute, and platform cost to run ads \u2014 In house or agency. Additionally, the iterations to each creative with a scattered team and no clear communication adding up hours and hours of designer time. The ordeal can completely be avoided through technology pushing designers to focus solely on creativity.<\/p>\n\n\n\n
Advertising campaigns using creative assets<\/strong><\/h2>\n\n\n\nSocial media ads<\/strong><\/h3>\n\n\n\nVisual content in social media ads would pique the interest of your user base. Besides, using visual aspects in creative delivers an emotional context<\/a> that has more impact than an advertisement without media. For example, check out this creative-heavy ad of Slack on Facebook.<\/p>\n\n\n\n![\"\"](\"https:\/\/lh5.googleusercontent.com\/B3P6Iko2LB-ZGJKsbkVs1DMnn0Bvrzre81kIcEnzCn6VrcjR_s_VyHxlsvBe6T9VbAN-2eOMjEJCJUvojODEfQKcK_m-1y7AJznYX6wpO0FW4gOGr6wS_02fZ1RU6EZxTZY2_ymV\")
Slack’s social media advertisement <\/figcaption><\/figure><\/div>\n\n\n\nSlack<\/a> has visually illustrated what it feels like to sit in 25% fewer meetings in a powerful manner. It is important to focus on how users will feel <\/em>after using your product and visual content are a gateway to do so. <\/p>\n\n\n\nFact check \u2014This isn’t the only platform where this ad would be shown. Slack would target all the channels where they have an active target audience. The challenge is to break through the digital fatigue and create a unique experience across all the channels.<\/p>\n\n\n\n
Creative variants prove expensive to an organization of any size. Tangible or intangible\u2014 ad dollars or brand consistency. Embracing creative automation<\/a> solutions could save organizations thousands of dollars, and also set up an environment where never need to fret over brand compliance – EVER AGAIN. freeing up designer time not compromising on the goal of maximizing engagement rate. Applies to all of the channels listed below.<\/p>\n\n\n\nNative ads<\/strong><\/h3>\n\n\n\nAdvertisers and brands love native ads, mainly as they boost click-through rates. Native ads<\/a> are almost universal and available all across the internet. The chances are good that you might have come across multiple native ads today and not be aware of it. Such is the level of creativity in advertising. However, native ads are controversial as they are considered to \u201ctrick\u201d people. Here\u2019s a native ad on the New York Times that was transparently misleading.<\/p>\n\n\n\nMinus the ethics, the ad is 100% engaging and feeds on curiosity and you would have also been successful in achieving the goal. However! That’s not the point we’re trying to make here. The product plug, simply genius.<\/p>\n\n\n\n
![\"\"\/](\"https:\/\/lh3.googleusercontent.com\/lzghRx7h8cHHc5OTaOJG1Z09Sz9PDiFiN8RFR17KJIdv-hzkaHXJ8Y7K4RVZ4vmOcf5a9yG9FqxvY0CxJOD_KWeuV0BeIf3n0AXD8sM2UI0O3-6N1bmkRGZWIynyigwPXe2_3Fc4\")
Dell’s native advertisement on the New York Times <\/figcaption><\/figure><\/div>\n\n\n\nApart from Dell\u2019s agenda being completely explicit, the \u201cMillenial\u201d angle is practically comatose. To answer the question posed by Dell, millennials are not likely to shun the office due to their flaming increase in student loans. But, if <\/em>they do so, Dell\u2019s hardware could definitely come into play to support their remote work practice. <\/p>\n\n\n\nHowever, native ads can be informative, interesting, and still sell a product if unique visual assets are used at scale and experimented with. Understanding how to strike this delicate balance is crucial will determine your customers\u2019 response and revenue. Have a look at the native ad collaboration between Snapchat and Taco Bell.<\/p>\n\n\n\n
![\"\"](\"https:\/\/lh4.googleusercontent.com\/8Z6pblFaljvDN9S_Na88Alyq2hrjr4wvBBi7V23HxKMJw5sRrQRBjUvAl-os4DjcpWp1dNzkpvWwdkDAqA_KoJZCuhXdlO_oXpfu4iIjlODhLmJyAv22XWkwTqJJKw9f-UI2q8Il\")
Collaborative marketing between Snapchat and Taco Bell <\/figcaption><\/figure><\/div>\n\n\n\nTaco Bell sponsored Snapchat\u2019s lens in 2016. This resulted in 224 million views over just 24 hours. Who must have imagined that turning faces into tacos would break records! The means of collaborative marketing<\/a> between Snapchat and Taco Bell helped boost the customer reach in such a short span. Hence, focusing on the creative side of advertising will not only improve the customer reach but also improve their trust.<\/p>\n\n\n\nDisplay ads<\/strong><\/h3>\n\n\n\nSome of the best display ads are curated by combining different elements. These elements can include imagery, unique interactivity<\/a>, and several other visual components. However, not only should your display ad capture the customer\u2019s attention, but it should also improve brand awareness. Let\u2019s decode some of the best display ads to gain inspiration.<\/p>\n\n\n\n![\"\"](\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2020\/09\/i_saw_mother_kissing_santa_-_christmas18_-_square-20340d70-d90b-11e8-a2b4-3bec9e0fa91c-1.gif\")
Georg Jensen’s video display ad <\/figcaption><\/figure><\/div>\n\n\n\nGeorg Jensen\u2019s video ad proved to be incredibly effective and increased its annual sales by nearly 35%. Typically, video banners perform 3 to 6 times better than static banners. Rocketium helps you create exceptional video ads<\/a> in 4 simple steps. With dynamic media, you can showcase your product to great effect.\u00a0<\/p>\n\n\n\n3 mistakes to avoid on the creative side of advertising<\/strong><\/h2>\n\n\n\n1. Overthinking advertising creatives<\/strong><\/h3>\n\n\n\nOne of the most common blunders in creative teams is the fact that they overthink their advertisements. This approach will only prove to be regressive and pressurizing. You need to allow your mind to relax in order to generate a mind-blowing idea. <\/p>\n\n\n\n
In the creative field, there is an ever-growing obsession over high-fidelity images. It\u2019s common knowledge that pictures help buyers visualize the service or product offered. Generally, people only remember 10% of the information 3 days from hearing it. However, adding an image or video improves recall by a drastic 65%. These numbers strongly suggest that people are wired to value images. <\/p>\n\n\n\n
How to draw a line from going overboard and how often?<\/strong><\/h4>\n\n\n\nWhile images boost the number of views on your ad by an average of 94%, it\u2019s important to prioritize. A relevant and appealing creative asset proves to be more beneficial than a high-fidelity image which may not be applicable for a given ad. Most marketers tend to spend excessive time and effort into curating the \u201cperfect\u201d advertisement.<\/p>\n\n\n\n
But, when an advertisement looks staged, it tends to create a visual clash which further nudges the customer to skip your ad. <\/p>\n\n\n\n
![\"\"\/](\"https:\/\/lh3.googleusercontent.com\/ELsCZAXFTo1E8cezQHSuVGGUq-XwFt1c4DVnXjR8ujKUALbHojpS1B-k_R3gRO3nTJQRIMyMfxd6EhlTo6ah_7JyRp3rprVaTmh2UiRmAZz7CmnSNNakhfKvVw5aM7BArVCV6gFv\")
High fidelity advertisements most likely get skipped <\/figcaption><\/figure><\/div>\n\n\n\nConversely, using low fidelity ads can make your brand authentic and organic and would improve customer engagement. However, you shouldn’t dismiss high-fidelity advertisements. Remember to utilize the right mix of both high fidelity and low fidelity visual content to add weight to the creative side of advertising.<\/p>\n\n\n\n
2. Hype for trending content <\/strong><\/h3>\n\n\n\nIn the battle to consistently stay on top of the latest marketing trends<\/a> can consume plenty of time and can seem to be a never-ending quest. In the current days, a majority of marketers have shifted to produce purely viral content. <\/p>\n\n\n\nHowever, this strategy undermines the true purpose of your brand. Customers are known to stay loyal to brands that they can relate to. The more often you deviate from the core value of your brand, the higher will be the decrease in customer loyalty. Every trend, when overused, becomes mundane and sometimes repellent to the users. <\/p>\n\n\n\n
Traditionally, the cost incurred to set up an advertising campaign involves the classic creative flow involving a creative team to ideate, designers to execute, and platform cost to run ads \u2014 In house or agency. Additionally, the iterations to each creative with a scattered team and no clear communication adding up hours and hours of designer time. The ordeal can completely be avoided through technology pushing designers to focus solely on creativity.<\/p>\n\n\n\n
Advertising campaigns using creative assets<\/strong><\/h2>\n\n\n\nSocial media ads<\/strong><\/h3>\n\n\n\nVisual content in social media ads would pique the interest of your user base. Besides, using visual aspects in creative delivers an emotional context<\/a> that has more impact than an advertisement without media. For example, check out this creative-heavy ad of Slack on Facebook.<\/p>\n\n\n\n Slack’s social media advertisement <\/figcaption><\/figure><\/div>\n\n\n\nSlack<\/a> has visually illustrated what it feels like to sit in 25% fewer meetings in a powerful manner. It is important to focus on how users will feel <\/em>after using your product and visual content are a gateway to do so. <\/p>\n\n\n\nFact check \u2014This isn’t the only platform where this ad would be shown. Slack would target all the channels where they have an active target audience. The challenge is to break through the digital fatigue and create a unique experience across all the channels.<\/p>\n\n\n\n
Creative variants prove expensive to an organization of any size. Tangible or intangible\u2014 ad dollars or brand consistency. Embracing creative automation<\/a> solutions could save organizations thousands of dollars, and also set up an environment where never need to fret over brand compliance – EVER AGAIN. freeing up designer time not compromising on the goal of maximizing engagement rate. Applies to all of the channels listed below.<\/p>\n\n\n\nNative ads<\/strong><\/h3>\n\n\n\nAdvertisers and brands love native ads, mainly as they boost click-through rates. Native ads<\/a> are almost universal and available all across the internet. The chances are good that you might have come across multiple native ads today and not be aware of it. Such is the level of creativity in advertising. However, native ads are controversial as they are considered to \u201ctrick\u201d people. Here\u2019s a native ad on the New York Times that was transparently misleading.<\/p>\n\n\n\nMinus the ethics, the ad is 100% engaging and feeds on curiosity and you would have also been successful in achieving the goal. However! That’s not the point we’re trying to make here. The product plug, simply genius.<\/p>\n\n\n\n
Dell’s native advertisement on the New York Times <\/figcaption><\/figure><\/div>\n\n\n\nApart from Dell\u2019s agenda being completely explicit, the \u201cMillenial\u201d angle is practically comatose. To answer the question posed by Dell, millennials are not likely to shun the office due to their flaming increase in student loans. But, if <\/em>they do so, Dell\u2019s hardware could definitely come into play to support their remote work practice. <\/p>\n\n\n\nHowever, native ads can be informative, interesting, and still sell a product if unique visual assets are used at scale and experimented with. Understanding how to strike this delicate balance is crucial will determine your customers\u2019 response and revenue. Have a look at the native ad collaboration between Snapchat and Taco Bell.<\/p>\n\n\n\n
Collaborative marketing between Snapchat and Taco Bell <\/figcaption><\/figure><\/div>\n\n\n\nTaco Bell sponsored Snapchat\u2019s lens in 2016. This resulted in 224 million views over just 24 hours. Who must have imagined that turning faces into tacos would break records! The means of collaborative marketing<\/a> between Snapchat and Taco Bell helped boost the customer reach in such a short span. Hence, focusing on the creative side of advertising will not only improve the customer reach but also improve their trust.<\/p>\n\n\n\nDisplay ads<\/strong><\/h3>\n\n\n\nSome of the best display ads are curated by combining different elements. These elements can include imagery, unique interactivity<\/a>, and several other visual components. However, not only should your display ad capture the customer\u2019s attention, but it should also improve brand awareness. Let\u2019s decode some of the best display ads to gain inspiration.<\/p>\n\n\n\n Georg Jensen’s video display ad <\/figcaption><\/figure><\/div>\n\n\n\nGeorg Jensen\u2019s video ad proved to be incredibly effective and increased its annual sales by nearly 35%. Typically, video banners perform 3 to 6 times better than static banners. Rocketium helps you create exceptional video ads<\/a> in 4 simple steps. With dynamic media, you can showcase your product to great effect.\u00a0<\/p>\n\n\n\n3 mistakes to avoid on the creative side of advertising<\/strong><\/h2>\n\n\n\n1. Overthinking advertising creatives<\/strong><\/h3>\n\n\n\nOne of the most common blunders in creative teams is the fact that they overthink their advertisements. This approach will only prove to be regressive and pressurizing. You need to allow your mind to relax in order to generate a mind-blowing idea. <\/p>\n\n\n\n
In the creative field, there is an ever-growing obsession over high-fidelity images. It\u2019s common knowledge that pictures help buyers visualize the service or product offered. Generally, people only remember 10% of the information 3 days from hearing it. However, adding an image or video improves recall by a drastic 65%. These numbers strongly suggest that people are wired to value images. <\/p>\n\n\n\n
How to draw a line from going overboard and how often?<\/strong><\/h4>\n\n\n\nWhile images boost the number of views on your ad by an average of 94%, it\u2019s important to prioritize. A relevant and appealing creative asset proves to be more beneficial than a high-fidelity image which may not be applicable for a given ad. Most marketers tend to spend excessive time and effort into curating the \u201cperfect\u201d advertisement.<\/p>\n\n\n\n
But, when an advertisement looks staged, it tends to create a visual clash which further nudges the customer to skip your ad. <\/p>\n\n\n\n
High fidelity advertisements most likely get skipped <\/figcaption><\/figure><\/div>\n\n\n\nConversely, using low fidelity ads can make your brand authentic and organic and would improve customer engagement. However, you shouldn’t dismiss high-fidelity advertisements. Remember to utilize the right mix of both high fidelity and low fidelity visual content to add weight to the creative side of advertising.<\/p>\n\n\n\n
2. Hype for trending content <\/strong><\/h3>\n\n\n\nIn the battle to consistently stay on top of the latest marketing trends<\/a> can consume plenty of time and can seem to be a never-ending quest. In the current days, a majority of marketers have shifted to produce purely viral content. <\/p>\n\n\n\nHowever, this strategy undermines the true purpose of your brand. Customers are known to stay loyal to brands that they can relate to. The more often you deviate from the core value of your brand, the higher will be the decrease in customer loyalty. Every trend, when overused, becomes mundane and sometimes repellent to the users. <\/p>\n\n\n\n
Visual content in social media ads would pique the interest of your user base. Besides, using visual aspects in creative delivers an emotional context<\/a> that has more impact than an advertisement without media. For example, check out this creative-heavy ad of Slack on Facebook.<\/p>\n\n\n\n Slack<\/a> has visually illustrated what it feels like to sit in 25% fewer meetings in a powerful manner. It is important to focus on how users will feel <\/em>after using your product and visual content are a gateway to do so. <\/p>\n\n\n\n Fact check \u2014This isn’t the only platform where this ad would be shown. Slack would target all the channels where they have an active target audience. The challenge is to break through the digital fatigue and create a unique experience across all the channels.<\/p>\n\n\n\n Creative variants prove expensive to an organization of any size. Tangible or intangible\u2014 ad dollars or brand consistency. Embracing creative automation<\/a> solutions could save organizations thousands of dollars, and also set up an environment where never need to fret over brand compliance – EVER AGAIN. freeing up designer time not compromising on the goal of maximizing engagement rate. Applies to all of the channels listed below.<\/p>\n\n\n\n Advertisers and brands love native ads, mainly as they boost click-through rates. Native ads<\/a> are almost universal and available all across the internet. The chances are good that you might have come across multiple native ads today and not be aware of it. Such is the level of creativity in advertising. However, native ads are controversial as they are considered to \u201ctrick\u201d people. Here\u2019s a native ad on the New York Times that was transparently misleading.<\/p>\n\n\n\n Minus the ethics, the ad is 100% engaging and feeds on curiosity and you would have also been successful in achieving the goal. However! That’s not the point we’re trying to make here. The product plug, simply genius.<\/p>\n\n\n\n Apart from Dell\u2019s agenda being completely explicit, the \u201cMillenial\u201d angle is practically comatose. To answer the question posed by Dell, millennials are not likely to shun the office due to their flaming increase in student loans. But, if <\/em>they do so, Dell\u2019s hardware could definitely come into play to support their remote work practice. <\/p>\n\n\n\n However, native ads can be informative, interesting, and still sell a product if unique visual assets are used at scale and experimented with. Understanding how to strike this delicate balance is crucial will determine your customers\u2019 response and revenue. Have a look at the native ad collaboration between Snapchat and Taco Bell.<\/p>\n\n\n\n Taco Bell sponsored Snapchat\u2019s lens in 2016. This resulted in 224 million views over just 24 hours. Who must have imagined that turning faces into tacos would break records! The means of collaborative marketing<\/a> between Snapchat and Taco Bell helped boost the customer reach in such a short span. Hence, focusing on the creative side of advertising will not only improve the customer reach but also improve their trust.<\/p>\n\n\n\n Some of the best display ads are curated by combining different elements. These elements can include imagery, unique interactivity<\/a>, and several other visual components. However, not only should your display ad capture the customer\u2019s attention, but it should also improve brand awareness. Let\u2019s decode some of the best display ads to gain inspiration.<\/p>\n\n\n\n Georg Jensen\u2019s video ad proved to be incredibly effective and increased its annual sales by nearly 35%. Typically, video banners perform 3 to 6 times better than static banners. Rocketium helps you create exceptional video ads<\/a> in 4 simple steps. With dynamic media, you can showcase your product to great effect.\u00a0<\/p>\n\n\n\n One of the most common blunders in creative teams is the fact that they overthink their advertisements. This approach will only prove to be regressive and pressurizing. You need to allow your mind to relax in order to generate a mind-blowing idea. <\/p>\n\n\n\n In the creative field, there is an ever-growing obsession over high-fidelity images. It\u2019s common knowledge that pictures help buyers visualize the service or product offered. Generally, people only remember 10% of the information 3 days from hearing it. However, adding an image or video improves recall by a drastic 65%. These numbers strongly suggest that people are wired to value images. <\/p>\n\n\n\n While images boost the number of views on your ad by an average of 94%, it\u2019s important to prioritize. A relevant and appealing creative asset proves to be more beneficial than a high-fidelity image which may not be applicable for a given ad. Most marketers tend to spend excessive time and effort into curating the \u201cperfect\u201d advertisement.<\/p>\n\n\n\n But, when an advertisement looks staged, it tends to create a visual clash which further nudges the customer to skip your ad. <\/p>\n\n\n\n Conversely, using low fidelity ads can make your brand authentic and organic and would improve customer engagement. However, you shouldn’t dismiss high-fidelity advertisements. Remember to utilize the right mix of both high fidelity and low fidelity visual content to add weight to the creative side of advertising.<\/p>\n\n\n\n In the battle to consistently stay on top of the latest marketing trends<\/a> can consume plenty of time and can seem to be a never-ending quest. In the current days, a majority of marketers have shifted to produce purely viral content. <\/p>\n\n\n\n However, this strategy undermines the true purpose of your brand. Customers are known to stay loyal to brands that they can relate to. The more often you deviate from the core value of your brand, the higher will be the decrease in customer loyalty. Every trend, when overused, becomes mundane and sometimes repellent to the users. <\/p>\n\n\n\nNative ads<\/strong><\/h3>\n\n\n\n
Display ads<\/strong><\/h3>\n\n\n\n
3 mistakes to avoid on the creative side of advertising<\/strong><\/h2>\n\n\n\n
1. Overthinking advertising creatives<\/strong><\/h3>\n\n\n\n
How to draw a line from going overboard and how often?<\/strong><\/h4>\n\n\n\n
2. Hype for trending content <\/strong><\/h3>\n\n\n\n
![\"\"\/](\"https:\/\/lh3.googleusercontent.com\/yzKgvk6VG8nr5Y6mr7k_GQF3hfxxteK16kx_TT4QV9Bjh8G1VmL8cHkW_pZfEl4oxO91Tc_KRrm7bM03Erpm3WTBbtd_hDVODYjtlb_w1OHFemLvs2s7FS9VwzsjVZKlL0ZKLsfM\")
![\"\"\/](\"https:\/\/lh5.googleusercontent.com\/Nt5q-6bs-oNEvjnDyZo0OuNklbIUCTnY6QVtPe9BRbvw9E6Y_gHge5YI1TRuHos2rR5Larh3lvtuamAaMnQ0rpIdMYW4jX7-YpXxkvCi0QN7vWXuuQC8jpO6iXfKkYvXDqKUkNmF\")