{"id":8055,"date":"2020-08-19T00:09:25","date_gmt":"2020-08-18T18:39:25","guid":{"rendered":"https:\/\/rocketium.com\/academy\/?p=8055"},"modified":"2021-10-17T23:26:49","modified_gmt":"2021-10-17T17:56:49","slug":"your-brand-may-not-be-unique-and-recognizable","status":"publish","type":"post","link":"https:\/\/rocketium.com\/academy\/your-brand-may-not-be-unique-and-recognizable\/","title":{"rendered":"Your brand may not be as unique and recognizable as you imagine-Here's why."},"content":{"rendered":"\n

Take a look around you! Do you have any of these: an IKEA furniture, a Parker pen, a FitBit, an iPhone, a Crocin or a BandAid?<\/p>\n\n\n\n

It\u2019s surprising that none of these are names of the products but are names of brands instead. BandAid is the best example of a company with a strong brand. The name of their brand replaces the product in itself. However, it\u2019s time that you learn to build a strong brand if you want to prosper and thrive in the marketplace. <\/p>\n\n\n\n

Your brand has to establish a relationship<\/a> with your customers giving them a reason to choose you over the 100 other brands that offer the same product. In today\u2019s world, brands are everything. As a result, every company is striving to set their foot in the marketplace and build a remarkable brand. <\/p>\n\n\n\n

You may think that your product is unique and brilliant. However, sooner than later, your product would be commoditized by your competitor brands for a lower price. Hence, if you want to stay in the field, you\u2019ve got to build a strong brand identity. Let\u2019s walk you through how you could build a strong brand for your product or service. <\/p>\n\n\n\n

What is a brand?<\/strong><\/h2>\n\n\n\n

Before diving into the process of building a strong brand, let\u2019s get an understanding of what a brand is. A brand is an experience that your customers have and the way they perceive your company and product. However, many believe that a brand is a visual identity or an asset.<\/p>\n\n\n\n

Several organizations get caught up in details. They primarily focus on logos<\/a>, the color palette, etc. But, your logo is only a part of your brand. More often than not, your brand is more emotion-intensive than anything else.<\/p>\n\n\n\n

What is the first thought that crosses your mind when you think of Nike or Apple? <\/p>\n\n\n\n

Nike ads are heavily goal-driven. It wakes you up to channel the inner strength. On the other hand, Apple portrays itself as a minimalistic and premium brand that evokes a sense of ownership that one could only dream of. <\/p>\n\n\n\n

Do you recognize a pattern? They work magic with emotion and reinstate a sense of pride owning what users perceive as priced possession. <\/p>\n\n\n\n

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