{"id":7297,"date":"2021-09-24T11:29:15","date_gmt":"2021-09-24T05:59:15","guid":{"rendered":"https:\/\/rocketium.com\/academy\/?p=7297"},"modified":"2022-02-15T10:58:17","modified_gmt":"2022-02-15T05:28:17","slug":"automating-creatives-at-scale-using-rocketium","status":"publish","type":"post","link":"https:\/\/rocketium.com\/academy\/automating-creatives-at-scale-using-rocketium\/","title":{"rendered":"How Automating Creatives during the Festive Season can help Businesses overcome the Challenge of Scale"},"content":{"rendered":"\n

As businesses clamber to navigate through the ongoing COVID-19 crisis, the biggest challenge facing any department is figuring out a reasonable way to cut costs. This is even more crucial during commercially important holiday events like Cyber Monday, Chinese New Year, Dubai shopping festival, or Indian Festive Season sales as they are periods of increased consumer spending.<\/p>\n\n\n\n

Needless to say, such events contribute significantly to the bottom line of most e-commerce businesses and therefore you must have a robust strategy in place. <\/p>\n\n\n\n

To optimize the operational costs<\/a> for smooth holiday sales, brands need to look at the bigger picture & adopt the growth strategy eying long-term benefits. <\/p>\n\n\n\n

At Rocketium, we’ve explored multiple challenges that businesses face on designing, scaling & managing creatives on a day-to-day basis leading up to commercially important holiday events. With creative automation, we continually aim to recognize opportunities & build a platform that can aid businesses with aggressive execution.<\/p>\n\n\n\n

The business impact of COVID-19<\/h2>\n\n\n\n

The pandemic hit hard on every aspect of business, however, the one’s that are hit hardest are – <\/p>\n\n\n\n