{"id":7081,"date":"2020-05-24T18:30:49","date_gmt":"2020-05-24T13:00:49","guid":{"rendered":"https:\/\/rocketium.com\/academy\/?p=7081"},"modified":"2020-08-25T11:31:19","modified_gmt":"2020-08-25T06:01:19","slug":"agency-vs-in-house-creative-business-video-production","status":"publish","type":"post","link":"https:\/\/rocketium.com\/academy\/agency-vs-in-house-creative-business-video-production\/","title":{"rendered":"Agency vs In-house – Creative Business Video Production"},"content":{"rendered":"\n

People love watching videos. You want to make a video to promote your brand, but you\u2019re still not getting enough people to watch it. Perhaps you\u2019re not using the right means of video production? Or, are you simply doing it all wrong? <\/p>\n\n\n\n

Today, we will look at two different means of video production; and hopefully, you\u2019ll find the right one to use the next time you\u2019re thinking about promoting your brand with an eye-catching video. <\/p>\n\n\n\n

In-House business Video Production vs. outsourcing to an agency<\/strong><\/h2>\n\n\n\n

The key component to having successful video content is through marketing. Big or small, a business has to utilize video power, or risk being \u201cnobody\u201d on the Internet. <\/p>\n\n\n\n

But still, you might not know how to get video production going, if you don\u2019t know where to start. With that said, consider two different types of video production: in-house and outsourcing, and then look at their pros and cons. <\/p>\n\n\n\n

Pros Of In-House Video Production<\/strong><\/h2>\n\n\n\n

When building an in-house production team<\/a>, it’s important to know the scope of the project, and how much you\u2019re willing to set aside for salary, overhead. Other than that, you can enjoy having full creative control over what you create. And, you\u2019ll also have a team that already understands your brand and your vision, while being available to use equipment that you currently have on hand, and setting your own filming schedule.<\/p>\n\n\n\n

Cons Of In-House<\/strong><\/h2>\n\n\n\n

Though, there are still some drawbacks that you should consider. You need to know how your team is going to work, and the limitations of location and equipment might have. Also, bias can get in the way of allowing other team members\u2019 opinions, preventing you from getting fast results.<\/p>\n\n\n\n

Pros Of Outsourcing Video Production<\/strong><\/h2>\n\n\n\n

When you outsource your video needs, you don\u2019t need to invest a lot of money in it, if you don\u2019t want to.<\/p>\n\n\n\n

Outsourced video production<\/a> companies want your business. So, they\u2019ll offer discounts on any of their services, whenever possible. And, since they have the technical know-how on video production, they\u2019ll send you qualified filming crews and editors that can help you get your video up and running.<\/p>\n\n\n\n

Cons Of Outsourcing<\/strong><\/h2>\n\n\n\n

Like in-house production, outsourcing isn’t 100% perfect. If you\u2019re new to video-making, then you might not know what to expect from an outsourced production company. Try to have your questions answered, before hiring a company to make your video. Plus, consider whether their work is temporary, or you need them for many years to come.<\/p>\n\n\n\n

In-House or Outsource<\/strong><\/h2>\n\n\n\n

To better understand both methods of production, consider a few scenarios where each is a great fit:<\/p>\n\n\n\n

When To Use In-House<\/strong><\/h3>\n\n\n\n

This method is especially useful whenever your company is on a tight marketing budget, or you don\u2019t want fancy companies to have more creative vision than you. Plus, you want someone who knows your brand to make a video that has its shine. Examples of when in-house production is recommended are videos on company culture, social media, explanatory videos, customer testimonials, tutorials, and FAQs videos.<\/p>\n\n\n\n

When To Outsource<\/strong><\/h3>\n\n\n\n

Want a high-quality production? Then look to the experts to help you get the job done, while you focus on other priorities. Outsourcing is recommended for brand films, videos for your homepage, video ads, high-profile explanatory videos, animated\/stop-motion sketches, and customer testimonials for your site. <\/p>\n\n\n\n

The Hybrid Strategy<\/strong><\/h2>\n\n\n\n

Why not do a bit of both? In other words, have an in-house team, but have outside experts do the things that your team can\u2019t. Many companies use this hybrid strategy to save money on resources and equipment. Also, your agency becomes more familiarized with your brand, while your in-house team can learn a production trick or two from the experts.<\/p>\n\n\n\n

To make both methods work for you, ask yourself these questions: <\/p>\n\n\n\n