{"id":6700,"date":"2020-03-26T18:44:21","date_gmt":"2020-03-26T13:14:21","guid":{"rendered":"https:\/\/rocketium.com\/academy\/?p=6700"},"modified":"2021-10-21T21:19:28","modified_gmt":"2021-10-21T15:49:28","slug":"ecommerce-tackle-coronavirus-crisis","status":"publish","type":"post","link":"https:\/\/rocketium.com\/academy\/ecommerce-tackle-coronavirus-crisis\/","title":{"rendered":"How e-commerce leaders are tackling the Coronavirus crisis to win in the long run"},"content":{"rendered":"\n

The ongoing coronavirus crisis & its effects on business caught me reminiscing on the crisis of the past. <\/p>\n\n\n\n

During World War II, Coca-Cola President Robert Woodruff had a bottle of Coca-Cola sent to every American soldier. This was regardless of where they were located in the world. Imagine the delight of a soldier in the scorching North African desert heat on sipping the familiar and refreshing taste from home. The result? Coca-Cola became a truly global brand that we know today.<\/p>\n\n\n\n

\"Cocacola<\/figure>\n\n\n\n

This is just one example of how brands can take innovative steps during times of crisis to build trust and connect with customers at a deeper level. <\/p>\n\n\n\n

The ongoing Coronavirus crisis is no different. The shaky supply chains and demand spikes will pose massive challenges. However, visionary retail and e-commerce leaders can take bold decisions to cement their brands in the minds of their customers.<\/p>\n\n\n\n

Listed are some strategies that can be considered to survive and come out stronger from the Coronavirus pandemic.<\/p>\n\n\n\n

Ease customer fears<\/h2>\n\n\n\n

The retail industry is seeing more than its fair share of misconceptions and flat-out lies. From predictions of shortage of essentials to suspicions of deliveries from Asia, people are hearing and believing all kinds of unverified claims. This is a great time to build authority by educating customers with compelling short-form educational content. <\/p>\n\n\n\n

Without neutralizing the fears, your operations cannot keep humming along. The best approach is to tackle the worries head-on with precautionary steps. A great example of this is food delivery platforms like DoorDash, GrubHub, and Postmates, who are facilitating \u2018no-touch\u2019 deliveries so that both users and delivery staff are safe.
<\/p>\n\n\n\n

Show that you care <\/h2>\n\n\n\n

The coronavirus crisis is bringing together global communities. Retail and e-commerce businesses can join the cause and play their part by supporting customers, employees, and local communities. <\/p>\n\n\n\n

For example, Walgreens has waived delivery fees<\/a> for all eligible prescriptions and set limits on essential products so more people can buy what they need. <\/p>\n\n\n\n

Or take the example of Debrief Me. When they sold out of masks, they put customers on a waiting list so they can be notified when new masks are in stock. The loyalty created by such steps will stay long after the disaster blows over.
<\/p>\n\n\n\n

Invest in the future<\/h2>\n\n\n\n

Most businesses retrench and lick their wounds when faced with tough times. However, visionary leaders use these occasions to make big bets. <\/p>\n\n\n\n

Coronavirus crisis will stress retail and most purchases will move online, especially on mobile. Physical retailers should invest heavily to bring their shopping experience at par with online-first competitors. Online-first companies should innovate rapidly to stay ahead. <\/p>\n\n\n\n

Our CEO, Satej Sirur hit the right chord talking about the impact of coronavirus crisis in a recent team meeting. \u201cSelf-isolation will make e-commerce critical to the lives of millions globally. Business leaders need to make big investments to make the shopping experience more delightful and relevant<\/a> for new customers\u201d.<\/p>\n\n\n\n

Coronavirus is a global pandemic that no business expected to face. Decisive business leaders who react quickly and plan for the future are in the best position to weather these tough times.<\/p>\n\n\n\n

Rocketium<\/a> helps e-commerce companies with creative automation solutions to optimize and hyper-personalize their customer experience. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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