{"id":6259,"date":"2020-02-05T09:28:38","date_gmt":"2020-02-05T03:58:38","guid":{"rendered":"https:\/\/rocketium.com\/academy\/?p=6259"},"modified":"2022-01-28T00:04:23","modified_gmt":"2022-01-27T18:34:23","slug":"how-to-use-personalized-banner-to-increase-your-website-traffic","status":"publish","type":"post","link":"https:\/\/rocketium.com\/academy\/how-to-use-personalized-banner-to-increase-your-website-traffic\/","title":{"rendered":"How to use a personalized banner to increase your website traffic."},"content":{"rendered":"\n<p>In more ways than one, driving traffic to the website is the foundation of sales for any online business. It&#8217;s no different for e-commerce websites. While the competition is stiff to stand out in the market, personalized banner might just make the cut for your brand. <\/p>\n\n\n\n<p>Sale after sale, e-commerce brands are on the lookout to drive more traffic to website to own more meat of the pie. However, innovation isn&#8217;t restricted to coming up with enticing offers. <\/p>\n\n\n\n<p>Ecommerce brands are investing &amp; innovating heavily on banner with stunning creatives for promotions across multiple platforms.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><a rel=\"nofollow\" href=\"http:\/\/www.lifelearn.com\/2015\/05\/12\/why-infographics-work\/\">65% recall rate when an image is paired with relevant content.<\/a><\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><a href=\"https:\/\/neilpatel.com\/blog\/product-videos-conversion\/\">85% of online shoppers take action post watching a video.<\/a><\/p><\/blockquote>\n\n\n\n<p>Understanding user intent is the first step towards personalization. In the awareness phase, the prospect either has a need &amp; is exploring more or is unaware of the need.<\/p>\n\n\n\n<p>Consider an offline retail store. User visits the store with a need &amp; finalises on the product that looks &amp; feels good as per his need. An experience similar to this using banners and short videos online can prove to be a game-changer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Leveraging personalized banner in the awareness phase of the customer journey:<\/strong><\/h2>\n\n\n\n<p>Users might stumble upon your brand from any of the platforms-<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Search results<\/li><li>Email<\/li><li>Facebook<\/li><li>Paid channels<\/li><li>App etc.<\/li><\/ul>\n\n\n\n<p>The intent with which they click &amp; land on your website could be different. For ex: A user looking for &#8216;white shirt for women&#8217; in the search bar is a potential customer whose ready to buy. Meanwhile, a user clicking on promotional shirt Ad appearing on Facebook could be in a research phase.<\/p>\n\n\n\n<p>A generic visual nudge for both the user would lead you nowhere. But, a discount coupon for the user in the research phase &amp; a size guide for the user in &#8220;ready to buy&#8221; phase might turn out to be a deal-breaker. <\/p>\n\n\n\n<p>With that premise, let&#8217;s go in detail about the personalized banner options. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Banner options to drive more traffic to the website with personalized offerings:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Listicle videos:<\/h3>\n\n\n\n<p>Listicles are ubiquitous &#8211; Thanks to BuzzFeed! Lately, the adoption of listicles has seen a spike with proven results, briefly ignoring the segment that feels otherwise.<\/p>\n\n\n\n<p><em>As per a <\/em><a href=\"https:\/\/buzzsumo.com\/blog\/best-b2b-content\/s%20reveals%20that%20a%20particular%20type%20of%20personalization%20%E2%80%93%20%E2%80%9CVisitors%20who%20viewed%20this%20also%20viewed%E2%80%9D%20%E2%80%93%20can%20generate%2068%%20of%20e-commerce%20revenue.\"><em>report from Buzzsumo<\/em><\/a><em>, the most effective number for a listicle content piece is five<\/em>.<\/p>\n\n\n\n<p>To share bite-sized information with your audience, listicles are the way to go as they&#8217;re extremely readable. This generates interest among the users towards your products and offerings. For a B2B <a href=\"http:\/\/rocketium.com\/apihttps:\/\/rocketium.com\/is\/banner-maker\/\">banner software<\/a>, a listicle post on <a href=\"https:\/\/rocketium.com\/academy\/20-best-fonts-videos-and-images-part-1\/\">20+ Best Fonts For Videos and Images<\/a> can drive visits wherein users are redirected to the product page to drive website visits. <\/p>\n\n\n\n<p><strong><em>Segmentation<\/em><\/strong>: Young audience looking for a low-cost, technology makeover with multiple options.<\/p>\n\n\n\n<p><strong><em>Objective<\/em><\/strong>: Make improvements to the performance tracking the following key metrics &#8211; <em><strong>Website visits &amp; bounce rate<\/strong><\/em>. <\/p>\n\n\n\n<p><em><strong>Channels to target<\/strong>:<\/em> Email, retargeting ads, push notifications &amp; website homepage. <\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"613\" height=\"333\" src=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2020\/01\/Screenshot-2020-01-28-at-15.34.43.png\" alt=\"\" data-id=\"6384\" data-link=\"https:\/\/rocketium.com\/academy\/?attachment_id=6384\" class=\"wp-image-6384\"\/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Seasonal offers:<\/h3>\n\n\n\n<p>One needs no reason to stock up the wardrobe. Having said that &#8211; festivities &amp; holidays present all the more reasons to shop. <\/p>\n\n\n\n<p><a href=\"https:\/\/deloitte.wsj.com\/cio\/2018\/11\/25\/shoppers-gift-to-retailers-increased-holiday-spending\/\"><em>A Deloitte report<\/em><\/a><em> suggests that the average holiday shopper in the US purchased 16 gifts during the 2018 holiday season. <\/em><\/p>\n\n\n\n<p>Ecommerce brands leave no stone unturned when it comes to making the best out of this hype. <\/p>\n\n\n\n<p>However, to take it a notch higher e-commerce brands can turn to personalized banners to get before consumers to spend some extra bucks.<\/p>\n\n\n\n<p><strong><em>Segmentation<\/em><\/strong>: Based on the location &amp; the weather conditions &amp; the preference of the local demographics. <\/p>\n\n\n\n<p><strong><em>Objective:<\/em><\/strong> Make improvements to the performance tracking the following key metrics &#8211; <strong><em>Website visits &amp; bounce rate<\/em><\/strong>. <\/p>\n\n\n\n<p><em><strong>Channels to target<\/strong>:<\/em> Email, retargeting ads, push notifications &amp; website homepage. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2020\/02\/seasons-banner.png\" alt=\"\" class=\"wp-image-6407\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">User-generated content:<\/h3>\n\n\n\n<p>Consumers rely on trusted sources like their peers 5X times more than any other before making a purchase decision. There is nothing as powerful as your users loving your product &amp; turning into an evangelist to build trust &amp; credibility among potential customers. <\/p>\n\n\n\n<p>Empowering your loyal seller base with the right tool to automatically convert their inputs into stunning banners can certainly boost sales.<\/p>\n\n\n\n<p><strong><em>Segmentation:<\/em><\/strong> Based on the user cart history &amp; past buying behavior. <\/p>\n\n\n\n<p><strong><em>Objective<\/em><\/strong>: Make improvements to the performance tracking the following key metrics &#8211; <strong><em>Product page visits &amp; Social engagements<\/em><\/strong>. <\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"604\" height=\"318\" src=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2020\/01\/Screenshot-2020-01-28-at-15.49.46.png\" alt=\"\" data-id=\"6387\" data-link=\"https:\/\/rocketium.com\/academy\/?attachment_id=6387\" class=\"wp-image-6387\"\/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Looking to empower your design team with the power of automation to cut down on redundant tasks? Try Rocketium today. <\/p>\n\n\n\n<style>\n .modal{\nmax-width: 100%;\n    top: 0;\n    left: 0;\n    right: 0;\n    margin: auto;\n    width: 100%;\n    height: 100%;\n}\n#Rocketium-scheduleDemoModal .modal-dialog {\n    width: 100%;\n    height: 100%;\n    max-width: 100%;\n}\n.modal-body {\nheight: 100%;\n}\n        .form-widget {\n            width: 100%;\n            margin: 0 auto;\n            padding: 7px;\n            position: relative;\n            border: 1px solid #ddd;\n            background-color: #fff;\n            border-radius: 1mm;\n            background: repeating-linear-gradient(135deg,#ff3c3e 10px, #e66465 25px, #f0f5f9 25px, #f0f5f9 40px, #4d59de 40px, #5c67e0 55px, #f0f5f9 55px, #f0f5f9 70px)!important;\n        }\n        .form-widget__inner {\n            display: flex;\n            justify-content: center;\n            align-content: center;\n            background: #ecedf9;\n            width: 100%;\n            text-align: center;\n        }\n        .form-widget__form {\n            padding: 40px;\n        }\n        .form-widget__form input {\n            height: 44px;\n            border-radius: 5px;\n            border: 1px solid #cccccc;\n            padding-left: 15px;\n            width: calc( 100% - 219px );\n        }\n        .form-widget__form input:focus {\n            border-color: #007eff;\n            outline: 0;\n        }\n        .form-widget__btn {\n            background: #007eff;\n            color: #fff;\n            height: 44px;\n            border-radius: 5px;\n            border: none;\n            cursor: pointer;\n            font-size: 17px;\n            width: 215px;\nmargin-left: 15px;\ncursor: pointer;\n        }\n        .form-widget__btn:hover {\n            background: #0068d2;\n        }\n        .form-widget__btn:focus{\n            outline: 0;\n        }\n        .form-widget__heading {\n            margin-top: 0 !important;\n            margin-bottom: 10px;\n            font-size: 34px;\n        }\n        .form-widget__description {\n            margin-bottom: 25px;\n            font-size: 18px;\n        }\n.form-widget__input-wrapper{\ndisplay: flex;\n}\n    <\/style>\n    <div class=\"form-widget\">\n        <div class=\"form-widget__inner\">\n            <div class=\"form-widget__form\">\n                <h2 class=\"form-widget__heading\">Automate image &amp; video creation for your ecommerce website in minutes!<\/h2>\n                <p class=\"form-widget__description\">Explore 1000s of Rocketium templates and use API to make images and videos at scale. Easy and hassle-free integration in minutes.<\/p>\n<div class=\"form-widget__input-wrapper\">\n                <input type=\"email\" class=\"form-widget__input\" id=\"email\" placeholder=\"john.doe@email.com\">\n                <button id=\"form-widget-academy-1\" class=\"form-widget__btn form-widget-btn-action\">Book a Demo<\/button>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<script type=\"text\/javascript\" src=\"\/js\/api\/jquery.min.js\"><\/script>\n<script type=\"text\/javascript\" src=\"\/js\/lscache.min.js\"><\/script>\n<script type=\"text\/javascript\" src=\"\/js\/commons.js\"><\/script>\n<script>\n    function submitDemoForm(email, data, demopageFrom, self) {\n        try {\n            $zoho.salesiq.visitor.email(data.email);\n        } catch(err) {\n        }\n        pushGAEvent('Demo Request', 'Click', function() { }, 'API Landing Page');\n        ajaxHandler(\"\/api\/v1\/contact\/email\", {\n            recipient: \"sales@rocketium.com\",\n            replyTo: data.email,\n            crm: true,\n            subject: demopageFrom + ' form submitted ',\n            body: data,\n            slackUserName: demopageFrom,\n            slack_icon_emoji: demopageFrom\n        }, \"POST\", function (user) {\n        });\n        $(\".form-widget__input\").val('');\n\n        pushCleverTapEvent('API Demo Requested', data);\n        \/\/      Event snippet for Demo Requested conversion page\n        \/\/     In your html page, add the snippet and call gtag_report_conversion when someone clicks on the chosen link or button.\n        if (self.attr('id') === 'form-widget-academy-1') {\n\t        \n window.open('https:\/\/calendly.com\/launchwithrocketium\/rocketium-demo?back=1&'+email+'','_blank');\n        }\n         }\n    $(document).on('click','.form-widget-btn-action', function (e) {\n       \n        var self = $(this);\n        var clickEvent;\n        var sectionName;\n   \n        \/\/ get details from form and fill them up here.\n        if ($(this).attr('id') === 'form-widget-academy-1') {\n            sectionName = 'form widget';\n            var email = $(\".form-widget__input\").val().replace(\/^\\s+|\\s+$\/g, \"\");\n             clickEvent = 'form widget';\n        }\n        \/\/ var regCompany = \/(?<=@)[^.]+(?=\\.)\/;\n        \/\/ above doesn't work on FF, because of missing support.\n        var regCompany = \/@([^.]+)(?=\\.)\/g;\n        var companyDomain = regCompany.exec(email);\n\n        var website = $('#website').val();\n        var details = $('#details').val();\n\n        var firstRef = lscache.get(\"r-referrer-first\");\n        var lastRef = lscache.get(\"r-referrer-last\");\n        if(!nullCheck(firstRef)) {\n            var firstRefValue = firstRef;     \n        } else {\n            var firstRefValue = 'NA'\n        }\n        if (!nullCheck(lastRef)) {\n            var lastRefValue = lastRef;\n        } else {\n            var lastRefValue = 'NA'\n        }\n        var allCtas = $('[data-demo-ga-id]');\n        var eventNamee;\n        var companyName = email;\n        try {\n            companyName = companyDomain[0]\n            companyName = companyDomain[1];\n        } catch(err) {\n\n        }\n        var data = {\n            email: email,\n            company: companyName,\n            'Referrer First': firstRefValue,\n            'Referrer Last': lastRefValue,\n            'Page Url': window.location.href,\n            details: 'NA',\n            'click event' : clickEvent,\n            phone: 'NA',\n            Page: document.title,\n            Section: sectionName,\n        }\n        var newData = getReferralDetails();\n        for (var key in newData) {\n            data[key] = newData[key];\n        }\n        if (window.Intercom) {\n            data.intercomId = Intercom(\"getVisitorId\");\n        }\n        if ($(this).attr('id') === 'form-widget-academy-1') {\n            var demopageFrom = 'Request Demo From Form Widget';\n        }\n        var slackIcon = ':information_desk_person:';\n            if (validateEmail(email)) {\n                submitDemoForm(email, data, demopageFrom, self);\n            } else {\n                $(\".form-widget__input\").attr('style', 'border-color:red');\n            }\n    });\n<\/script>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In more ways than one, driving traffic to the website is the foundation of sales for any online business. It&#8217;s no different for e-commerce websites. While the competition is stiff to stand out in the market, personalized banner might just make the cut for your brand. Sale after sale, e-commerce brands are on the lookout [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":6411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[694],"tags":[642,659],"class_list":["post-6259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-ecommerce-banner","tag-ecommerce-user-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to use a personalized banner to increase your website traffic. | Academy<\/title>\n<meta name=\"description\" content=\"Traffic serves as a foundation to drive more sales to ecommerce website. 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