{"id":6148,"date":"2019-12-23T16:08:39","date_gmt":"2019-12-23T10:38:39","guid":{"rendered":"https:\/\/rocketium.com\/academy\/?p=6148"},"modified":"2023-01-23T13:24:43","modified_gmt":"2023-01-23T07:54:43","slug":"helping-presscable-automate-video-creation","status":"publish","type":"post","link":"https:\/\/rocketium.com\/academy\/helping-presscable-automate-video-creation\/","title":{"rendered":"How PressCable is enabling businesses to create slick PR Summary Videos through automation"},"content":{"rendered":"\n

What is PressCable?<\/strong><\/h2>\n\n\n\n

PressCable<\/a> is a Hong Kong-based technology platform that helps businesses create and distribute press releases to targeted publications<\/strong>. PressCable distributes these press releases to authoritative, high-traffic, and recognized media outlets far more effectively than do typical PR agencies. They also optimize press releases so they get featured higher in search results.<\/p>\n\n\n\n

\"PressCable<\/figure><\/div>\n\n\n\n

PressCable’s mission is to shake up the stagnant PR industry using cutting-edge technology. Their team is constantly looking to empower its customers by offering them innovative technology solutions around PR outreach<\/strong>.<\/p>\n\n\n\n

Why<\/strong> PR Summary Videos?<\/strong><\/h2>\n\n\n\n

Given the ever-growing influence of videos, PressCable wanted to enable its customers to create slick, bite-sized PR summary videos <\/strong>that connect better with their online audience.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

PressCable decided to add an innovative video press release feature to its PR suite that combined automation and human creativity<\/strong>.
Their solution was to convert articles into videos with automation<\/strong> and then let users edit videos with an easy form-based interface<\/strong>. They wanted this feature to work directly in their product so users do not have to leave their platform.<\/p>\n\n\n\n

Solution Overview<\/strong><\/h2>\n\n\n\n

PressCable solved this problem using a combination of approaches and Rocketium products.<\/p>\n\n\n\n

  1. Using Rocketium\u2019s template creator<\/strong>, PressCable created a series of video templates<\/strong> for different customer segments and smartly fit different styles of press releases.<\/li>
  2. Using Rocketium’s REST API<\/strong>, PressCable generated PR summary videos automatically<\/strong>.<\/li>
  3. Finally, PressCable added Rocketium\u2019s white-label editor<\/strong> to their product so users can edit videos<\/strong> if needed<\/li><\/ol>\n\n\n\n

    How this works<\/h2>\n\n\n\n

    Step-1: Content Entry<\/h4>\n\n\n\n

    A user looking to create a press release comes to PressCable\u2019s platform and submits the PR story text and relevant images.<\/p>\n\n\n\n

    \"Content<\/figure>\n\n\n\n

    Step-2: Template Selection<\/h4>\n\n\n\n

    User inputs are sent to Rocketium API and based on the context of the story, an apt video template is chosen automatically. <\/p>\n\n\n\n

    \"Template<\/figure>\n\n\n\n

    Step-3: API Call<\/h4>\n\n\n\n

    Rocketium renders the video in a few seconds and the resulting video is made available in the user\u2019s dashboard.<\/p>\n\n\n\n

    \"API<\/figure>\n\n\n\n

    Step-4: Custom Editing<\/h4>\n\n\n\n

    The users can now edit the video using Rocketium\u2019s white-label editor embedded on the PressCable website.<\/p>\n\n\n\n

    \"White-label<\/figure>\n\n\n\n

    Step-5: Publish and Share<\/h4>\n\n\n\n

    The final video can now be published and shared through the PressCable\u2019s wide PR network.<\/p>\n\n\n\n

    Impact<\/h2>\n\n\n\n

    With Rocketium\u2019s prompt support, PressCable team was able to integrate seamlessly with Rocketium\u2019s API and white-label solution with a week\u2019s effort. The solution resulted in massive time and cost savings over building an in-house video solution. PR summary videos are now an integral offering in PressCable\u2019s premium suite of automated solutions around press release. 
    <\/p>\n\n\n\n

    \"Impact\"<\/figure>\n\n\n\n

    Looking for an automated solution to produce Visual Creatives at scale?<\/strong><\/p>\n\n\n\n

    Explore Rocketium’s automation solution <\/a><\/div>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    What is PressCable? PressCable is a Hong Kong-based technology platform that helps businesses create and distribute press releases to targeted publications. PressCable distributes these press releases to authoritative, high-traffic, and recognized media outlets far more effectively than do typical PR agencies. They also optimize press releases so they get featured higher in search results. PressCable’s […]<\/p>\n","protected":false},"author":46,"featured_media":6149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[707],"tags":[630,130,503,628],"class_list":["post-6148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","tag-case-study","tag-success-story","tag-video-automation","tag-white-label"],"acf":[],"yoast_head":"\nHow PressCable enables Automated Video creation | Rocketium<\/title>\n<meta name=\"description\" content=\"Read how PressCable is enabling businesses to create slick PR Summary Videos through automation using Rocketium's white-label solution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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