{"id":571,"date":"2017-08-08T10:15:18","date_gmt":"2017-08-08T04:45:18","guid":{"rendered":"https:\/\/rocketium.com\/academy\/?p=571"},"modified":"2021-10-22T15:23:19","modified_gmt":"2021-10-22T09:53:19","slug":"tools-non-profits-use-prevent-going-overboard","status":"publish","type":"post","link":"https:\/\/rocketium.com\/academy\/tools-non-profits-use-prevent-going-overboard\/","title":{"rendered":"Tools Non-Profits Use To Prevent Going Overboard"},"content":{"rendered":"

When it comes to Non-Profits, the operating ideology often is very simple. Every drop adds up. Every $ is equally valuable.<\/h2>\n

That\u2019s the headline of the ALS Association website – an association that raised over $100 Mn from the Ice Bucket Challenge in less than 4 weeks. Ice bucket challenge is a classic case study of how non-profits can tap on to social media to create a ripple effect. While the ALS Association is one of the several association that benefitted from the challenge, it continues to invest in fund raising. Creating awareness and fundraising are the line items for non-profits. And just like everyone else, non-profits are increasingly adapting technology to drive impact.<\/span><\/p>\n

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The ALS Ice bucket challenge went viral and raised a lot of funds as donations<\/p><\/div>\n

According to the FEP Report<\/a>, donor retention rate was 45% and it has been observed that these donors donate more with each year. The rise of social media has motivated young people to contribute more to charity<\/a>. The donors today are exposed to multiple devices and get information from various channels. Therefore, it is important that non-profits start aligning their campaigns around these donors.<\/p>\n

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The new mental model: Zero Moment of Truth<\/a><\/p><\/div>\n

Read on to know more about:<\/p>\n

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  1. Various challenges faced by nonprofits.<\/li>\n
  2. Why is it essential for nonprofits to go online?<\/li>\n
  3. Tools that can help nonprofits to grow.<\/li>\n<\/ol>\n

    Problems faced by non-profits<\/strong><\/h2>\n

    Non-profits have problems which are both peculiar and eccentric, and in most cases are really hard to solve. <\/span><\/p>\n

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    Challenges of a non-profit<\/a><\/p><\/div>\n

    Some of the major problems that most of these organisations face are:<\/span><\/p>\n

    Limited Access to Funds<\/b><\/h3>\n

    Non-profits face entrenched fundraising challenges.The existing sources of funds are often not enough to support the organizational activities. This happens because majority of the funds are raised via foundations and are thus restricted. Unrestricted funds are generated from the community which in itself is a bigger challenge. <\/span><\/b><\/p>\n

    Donor Engagement<\/b><\/h3>\n

    This\u00a0FEP Report<\/a>\u00a0says that 55%\u00a0donors in a particular year do not donate in the following year. Due to lack of communication, nonprofits are unable to engage their donors. It is necessary that you inform your donors about the impact that was created due to their contributions.<\/p>\n

    Low Resources and Technological Skills<\/b><\/h3>\n

    Any activity that is not directly related to the cause gets a bit hard to perform in the organization. For example, a nonprofit working for Poverty Alleviation might have limited \u00a0knowledge about using a CRM or any other lead generation tool. Also, the cost attached to hire an expert mostly takes away the opportunity of exploring new horizons.<\/span><\/b><\/p>\n

    Sustainability<\/b><\/h3>\n

    A great vision doesn\u2019t guarantee that the nonprofit will survive for long. While struggling with finances, it is necessary that the right resources get in place at the right time. That being said, at the end of the day every individual of the organization does <\/span>sales<\/span><\/a>. It\u2019s important to find the faces that truly represent the value of the organization. <\/span><\/b><\/p>\n

    Objectives of a Non-Profit<\/strong><\/h2>\n

    Non-Profit Organizations have a vision and a mission. For example, the vision could be eradicating poverty and hunger from the country, with the mission of taking initiatives for the same for a particular city in next 5 years. <\/span><\/p>\n

    Keeping the vision and mission of the organization in mind, certain goals are set to achieve them. Some common objectives of a nonprofit are:<\/span><\/p>\n

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    1. Raise awareness about the cause<\/span><\/li>\n
    2. Raise funds to facilitate the cause<\/span><\/li>\n
    3. Set measurable goals to achieve the cause<\/span><\/li>\n<\/ol>\n

      How can software solve these problems?<\/strong> <\/span><\/h2>\n

      Considering the problems of non-profits, help from software is required to help them achieve their objectives. Simultaneously, that software must be easy to use and affordable.<\/span><\/p>\n

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      A good nonprofit website design<\/a><\/p><\/div>\n

      Here\u2019s a list of tools (recommended) for non-profits that will help them in creating a powerful digital presence:<\/span><\/p>\n

      Website Building Tools<\/strong><\/h3>\n