{"id":43,"date":"2017-06-01T13:34:41","date_gmt":"2017-06-01T08:04:41","guid":{"rendered":"https:\/\/rocketium.com\/academy\/?p=43"},"modified":"2021-06-04T13:20:58","modified_gmt":"2021-06-04T07:50:58","slug":"videos-different-stages-marketing-funnel","status":"publish","type":"post","link":"https:\/\/rocketium.com\/academy\/videos-different-stages-marketing-funnel\/","title":{"rendered":"12 Types of Videos For Your Marketing Funnel"},"content":{"rendered":"\n

Setting up the blocks for your content strategy? Planning to introduce videos to boost social media presence? You have come to the right place!<\/p>\n\n\n\n

Content Marketing is all about creating and distributing relevant content that holds value to a clearly defined audience. The primary goal is to attract and retain a said audience by providing them consistent and engaging content, and ultimately to drive profitable customer action. In simple words, it’s about guiding your users through every step of the marketing funnel.<\/p>\n\n\n\n

Enter: Video Marketing<\/strong><\/a>. With innovations multiplying by the day, video marketing professionals are finding newer and snazzier ways to engage their audiences. However, your goals should always drive your direction. Different kinds of videos are more effective for kinds of goals, and hence guide users through different stages of your funnel.<\/p>\n\n\n\n

Prerequisites<\/strong><\/h2>\n\n\n\n

I know about the marketing funnel, skip the content below and show me the types of videos.<\/a><\/p>\n\n\n\n

What is a Marketing Funnel?<\/h3>\n\n\n\n

A Marketing Funnel is the visualization of the different stages your consumers or purchasers travel through to eventually make a buying decision. The funnel helps marketers understand the process of turning leads to customers.<\/p>\n\n\n\n

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Courtesy: TrackMaven<\/figcaption><\/figure>\n\n\n\n

There are several ways that marketing (and sales) funnel can be depicted. Some start with unknown contacts and all the way into a purchase, others include a \u201cloyalty loop\u201d for re-purchasing and retention like the AARRR Funnel<\/a> that is often used by startups.<\/p>\n\n\n\n

What are the stages of the Marketing Funnel?<\/h3>\n\n\n\n
  1. Awareness (The top of the funnel)<\/strong>
    The broadest stage of the funnel. Potential customers are drawn into this stage through marketing campaigns, consumer research and discovery.
    Lead Generation takes place here using the information that is collected from the users.<\/li>
  2. Interest (Middle of the funnel)<\/strong>
    In this stage, the potential customers learn more about the company, its products, services and information & research the company provides.
    Here is the opportunity for brands to develop a relationship with their potential customers and introduce their positioning.<\/li>
  3. Consideration (Middle of the funnel)<\/strong>
    Potential customers turn to prospective customers when they enter this stage. Lead nurturing begins.<\/li>
  4. Intent (Middle of the funnel)<\/strong>
    Prospects that show an interest in buying a brand\u2019s product or utilizing their services fall into this stage.
    Marketers use this opportunity to make a strong case for why their product is the best choice for a buyer.<\/li>
  5. Evaluation (Bottom of the funnel)<\/strong>
    Here prospects make a final decision about whether they would want to buy a brand\u2019s product and services, or not.
    This is the stage where the Salesforce of a company takes over.<\/li>
  6. Purchase (Bottom of the funnel)<\/strong>
    This is the last and narrowest stage in the marketing funnel. When a prospect makes the decision to buy he enters this stage, and turns into a customer.
    A positive experience on the part of the buyer can lead to referrals that fuel the top of the marketing funnel, and the process begins again.<\/li><\/ol>\n\n\n\n

    The number of the stages of the funnel, activities in each stage and the approach to each strategy varies from company to company. But the overall structure remains more or less similar.<\/p>\n\n\n\n

    Including video in your content marketing strategy is an effective way to accelerate the journey of leads in your marketing funnel.<\/p>\n\n\n\n

    Some points that you need to pay heed to:<\/strong><\/h3>\n\n\n\n