{"id":3550,"date":"2019-05-14T09:47:12","date_gmt":"2019-05-14T04:17:12","guid":{"rendered":"https:\/\/rocketium.com\/academy\/?p=3550"},"modified":"2021-06-22T20:22:37","modified_gmt":"2021-06-22T14:52:37","slug":"how-to-supercharge-your-marketing-funnel-with-videos","status":"publish","type":"post","link":"https:\/\/rocketium.com\/academy\/how-to-supercharge-your-marketing-funnel-with-videos\/","title":{"rendered":"How to Supercharge Your Marketing Funnel with Videos"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Most digital marketers have dabbled in video marketing here and there.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Perhaps you\u2019ve inserted a clip in a marketing email or embedded a tutorial in your website to explain easy ways to make the most of your product.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But did you know you can use videos effectively at <\/span><i><span style=\"font-weight: 400;\">every stage<\/span><\/i><span style=\"font-weight: 400;\"> of the marketing funnel?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Now you do. And taking advantage of videos is just smart marketing.<\/span><\/p>\n\n\n\n<p><a href=\"http:\/\/v1.aberdeen.com\/launch\/report\/research_report\/12472-RR-Video-Marketing-Growth-AM.asp\"><span style=\"font-weight: 400;\">Statistics show<\/span><\/a><span style=\"font-weight: 400;\"> that marketers who use video get 66% more qualified leads each year versus standard marketing techniques, with a 54% jump in brand awareness to boot.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Add to those numbers the fact that 76.5% of business owners and professional marketers<\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2017\/10\/03\/why-video-marketing-is-easier-than-you-think\/\"> <span style=\"font-weight: 400;\">are getting results<\/span><\/a><span style=\"font-weight: 400;\"> with video and you\u2019ve got a winning technique for your next campaign.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Need more proof? According to this <\/span><a href=\"https:\/\/www.walkaroundvideos.com\/blog\/2016\/11\/video-in-the-subject-line-increases-open-and-click-through-rates\"><span style=\"font-weight: 400;\">article<\/span><\/a><span style=\"font-weight: 400;\">, just including the word \u201cvideo\u201d in the subject line of your emails increases open rates by 19% and click-through by 65%. People want to see video content from brands they love.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/mwmarketing.co.uk\/wp-content\/uploads\/2016\/11\/2017-The-Year-of-Video-Marketing-infographic-HighQ.pdf\"><img decoding=\"async\" width=\"790\" height=\"784\" src=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/11\/Video-marketing.png\" alt=\"Video marketing statistics by mwmarketing.co.uk\" class=\"wp-image-3551\"\/><\/a><figcaption>Video marketing statistics by mwmarketing.co.uk<\/figcaption><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re ready to find out how to apply this lead-generating marketing strategy to your next campaign, let\u2019s take a walk through the video marketing funnel.<\/span><\/p>\n\n\n\n<style>\n .modal{\nmax-width: 100%;\n    top: 0;\n    left: 0;\n    right: 0;\n    margin: auto;\n    width: 100%;\n    height: 100%;\n}\n#Rocketium-scheduleDemoModal .modal-dialog {\n    width: 100%;\n    height: 100%;\n    max-width: 100%;\n}\n.modal-body {\nheight: 100%;\n}\n        .form-widget {\n            width: 100%;\n            margin: 0 auto;\n            padding: 7px;\n            position: relative;\n            border: 1px solid #ddd;\n            background-color: #fff;\n            border-radius: 1mm;\n            background: repeating-linear-gradient(135deg,#ff3c3e 10px, #e66465 25px, #f0f5f9 25px, #f0f5f9 40px, #4d59de 40px, #5c67e0 55px, #f0f5f9 55px, #f0f5f9 70px)!important;\n        }\n        .form-widget__inner {\n            display: flex;\n            justify-content: center;\n            align-content: center;\n            background: #ecedf9;\n            width: 100%;\n            text-align: center;\n        }\n        .form-widget__form {\n            padding: 40px;\n        }\n        .form-widget__form input {\n            height: 44px;\n            border-radius: 5px;\n            border: 1px solid #cccccc;\n            padding-left: 15px;\n            width: calc( 100% - 219px );\n        }\n        .form-widget__form input:focus {\n            border-color: #007eff;\n            outline: 0;\n        }\n        .form-widget__btn {\n            background: #007eff;\n            color: #fff;\n            height: 44px;\n            border-radius: 5px;\n            border: none;\n            cursor: pointer;\n            font-size: 17px;\n            width: 215px;\nmargin-left: 15px;\ncursor: pointer;\n        }\n        .form-widget__btn:hover {\n            background: #0068d2;\n        }\n        .form-widget__btn:focus{\n            outline: 0;\n        }\n        .form-widget__heading {\n            margin-top: 0 !important;\n            margin-bottom: 10px;\n            font-size: 34px;\n        }\n        .form-widget__description {\n            margin-bottom: 25px;\n            font-size: 18px;\n        }\n.form-widget__input-wrapper{\ndisplay: flex;\n}\n    <\/style>\n    <div class=\"form-widget\">\n        <div class=\"form-widget__inner\">\n            <div class=\"form-widget__form\">\n                <h2 class=\"form-widget__heading\">Create thousands of videos at once!<\/h2>\n                <p class=\"form-widget__description\">Use Rocketium&#8217;s video API to make multiple videos at scale in real-time. Easy and hassle-free integration in minutes.<\/p>\n<div class=\"form-widget__input-wrapper\">\n                <input type=\"email\" class=\"form-widget__input\" id=\"email\" placeholder=\"john.doe@email.com\">\n                <button id=\"form-widget-academy-1\" class=\"form-widget__btn form-widget-btn-action\">I&#8217;m interested!<\/button>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<script type=\"text\/javascript\" src=\"\/js\/api\/jquery.min.js\"><\/script>\n<script type=\"text\/javascript\" src=\"\/js\/lscache.min.js\"><\/script>\n<script type=\"text\/javascript\" src=\"\/js\/commons.js\"><\/script>\n<script>\n    function submitDemoForm(email, data, demopageFrom, self) {\n        try {\n            $zoho.salesiq.visitor.email(data.email);\n        } catch(err) {\n        }\n        pushGAEvent('Demo Request', 'Click', function() { }, 'API Landing Page');\n        ajaxHandler(\"\/api\/v1\/contact\/email\", {\n            recipient: \"sales@rocketium.com\",\n            replyTo: data.email,\n            crm: true,\n            subject: demopageFrom + ' form submitted ',\n            body: data,\n            slackUserName: demopageFrom,\n            slack_icon_emoji: demopageFrom\n        }, \"POST\", function (user) {\n        });\n        $(\".form-widget__input\").val('');\n\n        pushCleverTapEvent('API Demo Requested', data);\n        \/\/      Event snippet for Demo Requested conversion page\n        \/\/     In your html page, add the snippet and call gtag_report_conversion when someone clicks on the chosen link or button.\n        if (self.attr('id') === 'form-widget-academy-1') {\n\t        \n window.open('https:\/\/calendly.com\/launchwithrocketium\/rocketium-demo?back=1&'+email+'','_blank');\n        }\n         }\n    $(document).on('click','.form-widget-btn-action', function (e) {\n       \n        var self = $(this);\n        var clickEvent;\n        var sectionName;\n   \n        \/\/ get details from form and fill them up here.\n        if ($(this).attr('id') === 'form-widget-academy-1') {\n            sectionName = 'form widget';\n            var email = $(\".form-widget__input\").val().replace(\/^\\s+|\\s+$\/g, \"\");\n             clickEvent = 'form widget';\n        }\n        \/\/ var regCompany = \/(?<=@)[^.]+(?=\\.)\/;\n        \/\/ above doesn't work on FF, because of missing support.\n        var regCompany = \/@([^.]+)(?=\\.)\/g;\n        var companyDomain = regCompany.exec(email);\n\n        var website = $('#website').val();\n        var details = $('#details').val();\n\n        var firstRef = lscache.get(\"r-referrer-first\");\n        var lastRef = lscache.get(\"r-referrer-last\");\n        if(!nullCheck(firstRef)) {\n            var firstRefValue = firstRef;     \n        } else {\n            var firstRefValue = 'NA'\n        }\n        if (!nullCheck(lastRef)) {\n            var lastRefValue = lastRef;\n        } else {\n            var lastRefValue = 'NA'\n        }\n        var allCtas = $('[data-demo-ga-id]');\n        var eventNamee;\n        var companyName = email;\n        try {\n            companyName = companyDomain[0]\n            companyName = companyDomain[1];\n        } catch(err) {\n\n        }\n        var data = {\n            email: email,\n            company: companyName,\n            'Referrer First': firstRefValue,\n            'Referrer Last': lastRefValue,\n            'Page Url': window.location.href,\n            details: 'NA',\n            'click event' : clickEvent,\n            phone: 'NA',\n            Page: document.title,\n            Section: sectionName,\n        }\n        var newData = getReferralDetails();\n        for (var key in newData) {\n            data[key] = newData[key];\n        }\n        if (window.Intercom) {\n            data.intercomId = Intercom(\"getVisitorId\");\n        }\n        if ($(this).attr('id') === 'form-widget-academy-1') {\n            var demopageFrom = 'Request Demo From Form Widget';\n        }\n        var slackIcon = ':information_desk_person:';\n            if (validateEmail(email)) {\n                submitDemoForm(email, data, demopageFrom, self);\n            } else {\n                $(\".form-widget__input\").attr('style', 'border-color:red');\n            }\n    });\n<\/script>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Enhancing Your Marketing Funnel with Video<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Since video marketing represents a technological leap, we wanted to pair it with a marketing funnel that is similarly advanced.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To demonstrate how to incorporate video in your next campaign, we\u2019ll use Campaign Monitor\u2019s<\/span><a href=\"https:\/\/www.campaignmonitor.com\/resources\/infographics\/the-new-marketing-funnel\/\"> <span style=\"font-weight: 400;\">New Marketing Funnel<\/span><\/a><span style=\"font-weight: 400;\">, which provides an omni-channel setup for the ultimate in custom-tailored customer journey experiences.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.campaignmonitor.com\/resources\/infographics\/the-new-marketing-funnel\/\"><img decoding=\"async\" width=\"1493\" height=\"2248\" src=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/11\/CM-new-marketing-funnel-infographic-1.jpg\" alt=\"Video marketing funnel\" class=\"wp-image-3552\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Awareness<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The awareness stage is a natural time to use video. At this point, you\u2019re trying to get your customers to remember your product, and<\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/02\/03\/video-marketing-the-future-of-content-marketing\/\"> <span style=\"font-weight: 400;\">the video does this nicely<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can produce educational content or just catchy clips that represent the way you want your brand to be known. In fact, 68% of people <\/span><a href=\"https:\/\/www.dreamgrow.com\/8-reasons-why-your-business-should-use-video-marketing\/\"><span style=\"font-weight: 400;\">prefer video<\/span><\/a><span style=\"font-weight: 400;\"> to get solutions to problems.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These can be on your website, in emails, or even on your brand\u2019s YouTube channel. This is your chance to develop a brand \u201clook\u201d and \u201cfeel.\u201d <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Are you a fun brand or are you serious? <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What\u2019s your unique selling point (USP)?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Remember that the market is full of businesses just like yours trying to capture consumer attention, so be original.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To get your customer absorbed in your message, focus on <\/span><a href=\"https:\/\/contentmarketinginstitute.com\/2016\/04\/video-content-examples\/\"><span style=\"font-weight: 400;\">creating a video<\/span><\/a><span style=\"font-weight: 400;\"> that is shareable, memorable, and attention-grabbing. To measure the effectiveness of your awareness videos, look at<\/span><a href=\"https:\/\/marketingland.com\/whats-a-video-view-on-facebook-only-3-seconds-vs-30-at-youtube-128311\"> <span style=\"font-weight: 400;\">video view count<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Engagement<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Before we talk about engagement, let\u2019s talk about viewer retention.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Long videos aren\u2019t as engaging (read: retaining) as shorter ones. In fact, the<\/span><a href=\"https:\/\/www.singlegrain.com\/video-marketing\/just-stats-science-video-engagement\/\"> <span style=\"font-weight: 400;\">perfect length<\/span><\/a><span style=\"font-weight: 400;\"> for viewer retention is under a minute, with 80% of viewers hanging in there to the 30-second mark.<\/span> This is one of the reasons why more marketers are turning to&nbsp;<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.lumeo.com.au\/blog\/5-reasons-why-animated-video-trumps-live-action-every-time\" target=\"_blank\">animated video production<\/a>&nbsp;to lead their campaigns \u2013 they're compact, attention-grabbing and entertaining.&nbsp;<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A great way to use video at this phase is for social media engagement, where<\/span> <span style=\"font-weight: 400;\"><a href=\"https:\/\/help.clickfunnels.com\/hc\/en-us\/articles\/360005962474-Share-Funnel\">videos are shared<\/a> 1200% \u2014 that\u2019s one thousand two hundred more times \u2014 than text or links.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-3553 size-full\"><img decoding=\"async\" width=\"1600\" height=\"893\" src=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/11\/CM.png\" alt=\"Video marketing for brand awareness\" class=\"wp-image-3553\"\/><figcaption>Video marketing for brand awareness by mwmarketing.co.uk<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">For platforms like Facebook, the<\/span><a href=\"https:\/\/www.socialmediaexaminer.com\/how-to-create-facebook-videos-that-foster-meaningful-engagement\/\"> <span style=\"font-weight: 400;\">best video formats<\/span><\/a><span style=\"font-weight: 400;\"> are live videos, educational videos, and ones that focus on a company story.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">They should also be short, with a compelling hook right up front and subtitles for the important bits.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">While you can go straight to social media, these videos can be used on mobile devices, through emails, on your website, as well as social media \u2014 to increase reach and engagement.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Consideration<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">During this phase, your customers know what their problem is, and they are looking for ways to solve it.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">They\u2019re in the researching stage of the buying process, and you can build<\/span><a href=\"https:\/\/contentmarketinginstitute.com\/2016\/04\/video-content-examples\/\"> <span style=\"font-weight: 400;\">trust and engagement<\/span><\/a><span style=\"font-weight: 400;\"> by providing salient, relevant content that highlights not only how your product can be of help, but also by educating customers on choices in general.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Empowering your audience with the information needed for smart decision-making will grow loyalty \u2014 and put your product front-and-center.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Consider mini-webinar videos about industry trends and pertinent content to pique interest and encourage trust.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Purchase<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You\u2019ve already given your customers the tools they need to make a well-rounded decision, based on fact. Along with that, you\u2019ve built trust and introduced them to the benefits of your product or service.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Now it\u2019s time to give them everything they need to choose <\/span><i><span style=\"font-weight: 400;\">your<\/span><\/i><span style=\"font-weight: 400;\"> product to solve their problem \u2014 nicely packaged in a compelling video that highlights product benefits, company story, and other satisfied customers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In fact,<\/span><a href=\"https:\/\/www.inc.com\/kevin-daum\/5-powerful-new-ways-to-make-video-attract-customers.html\"> <span style=\"font-weight: 400;\">getting influencers<\/span><\/a><span style=\"font-weight: 400;\"> to give you a smashing video testimonial can help customers, who gravitate toward peer-reviewed merchandise, take the plunge.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Using a <\/span><span style=\"font-weight: 400;\">personal, emotional touch<\/span><span style=\"font-weight: 400;\"> is key at this point, as emotion drives sales.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.b2bmarketing.net\/en-gb\/resources\/blog\/why-b2b-marketing-needs-emotional-storytelling\"><img decoding=\"async\" width=\"515\" height=\"257\" src=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/11\/b2b_vs_b2c_buying_cycle.png\" alt=\"How to influence B2B marketing decisions with emotions\" class=\"wp-image-3554\"\/><\/a><figcaption>How to influence B2B marketing decisions with emotions by amazonaws.com<\/figcaption><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">To see if your videos are on target, use number of sales or sign-ups as your metric to watch.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Adoption<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Now that your customers have taken the leap of faith by purchasing your product, you\u2019ll want to get them onboarded and feeling welcome.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Since statistics show that people<\/span><a href=\"https:\/\/www.wirebuzz.com\/target-customers-prefer-video\/\"> <span style=\"font-weight: 400;\">prefer to learn<\/span><\/a><span style=\"font-weight: 400;\"> about services and products via video, using a video to help customers get familiar with your offerings is a no-brainer.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.intercom.com\/blog\/videos\/video-is-king-diy-screencasts\/\"><span style=\"font-weight: 400;\">great onboarding video<\/span><\/a><span style=\"font-weight: 400;\"> has a few key elements. It is:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Short (under two minutes)<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gets right to the important stuff immediately<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Doesn\u2019t use jargon or fluff<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Onboarding videos can include tips and tricks, walk-throughs, tutorials, and other live-action ways to present important educational information.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Retention<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you\u2019ve gained your customer\u2019s business, you have to work to retain it. At this point in the funnel, customers might be losing interest.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To get them to re-engage, use videos to educate them on product benefits, new tips and tricks, and improvements to your product or positive changes in your company. You can even host video support calls.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image wp-image-3555 size-full\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"561\" height=\"316\" src=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/11\/Capture-1.png\" alt=\"How videos help in customer restention\" class=\"wp-image-3555\"\/><figcaption>Video support calls can help in customer retention<\/figcaption><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Hosting a live-stream video update can generate curiosity and keep the customer experience fresh. A customer webinar or knowledge-base videos can also help invigorate your base and, best of all, clips can be shared on social media or in a help center.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Expansion<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This part of the funnel is dedicated to finding new ways to reach your customer base. To do that, you\u2019ll need to connect with customers to <a href=\"https:\/\/mailshake.com\/blog\/pain-points\/\">understand their pain points<\/a>.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That, in turn, will help you discover innovative ways you can fine-tune your product \u2014 or your company\u2019s processes \u2014 to meet their needs or provide additional benefits that directly address pain points.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To use video at this stage,<\/span><a href=\"https:\/\/www.forbes.com\/sites\/miketempleman\/2017\/08\/20\/7-ways-to-make-meaningful-connections-with-your-customers-on-social-media\/#661a89467b66\"> <span style=\"font-weight: 400;\">go back to social media<\/span><\/a><span style=\"font-weight: 400;\"> and open some channels for discussion through video. In these videos, you can show details about your processes, products, or services and ask for feedback in the comments.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Doing this can lead to surprising revelations about your customers\u2019 pain points, which, in return, can help you modify your product \u2014 or your marketing \u2014 to expand your customer base.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. Advocacy<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">With 92% of customers relying on <\/span><a href=\"https:\/\/www.linkedin.com\/pulse\/who-do-you-trust-92-consumers-peer-recommendations-over-joey-little\/\"><span style=\"font-weight: 400;\">peer recommendations<\/span><\/a><span style=\"font-weight: 400;\"> over ads or independent media information, using video to get testimonials about your product or service out there is an <\/span><a href=\"https:\/\/digitalwellbeing.org\/word-of-mouth-still-most-trusted-resource-says-nielsen-implications-for-social-commerce\/\"><span style=\"font-weight: 400;\">important step<\/span><\/a><span style=\"font-weight: 400;\"> at this stage of the funnel.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/digitalwellbeing.org\/word-of-mouth-still-most-trusted-resource-says-nielsen-implications-for-social-commerce\/\"><img decoding=\"async\" width=\"561\" height=\"212\" src=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/11\/nielsen-1.png\" alt=\"Video marketing boosts advocacy of your brand\" class=\"wp-image-3556\"\/><\/a><figcaption>Video marketing boosts and advocacy data by Digitalwellbeing.org<\/figcaption><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">As we mentioned earlier, finding an<\/span><a href=\"https:\/\/www.inc.com\/kevin-daum\/5-powerful-new-ways-to-make-video-attract-customers.html\"> <span style=\"font-weight: 400;\">influencer<\/span><\/a><span style=\"font-weight: 400;\"> willing to give you a video testimonial is a plus, but so is getting a satisfied customer to record their joy in a shareable social media video.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In fact,<\/span><a href=\"https:\/\/www.business2community.com\/marketing\/advocacy-marketing-perfect-way-grow-business-02046412\"> <span style=\"font-weight: 400;\">advocacy marketing<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 letting your happy customers be brand ambassadors \u2014 is powerful when it comes to increasing your reach and revenue.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Besides putting these videos on your social media channels, you can embed them in your website or use them in conjunction with your email marketing campaign to position your brand as trustworthy and relatable.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>The Future of the Funnel is \u2014 Video<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Currently, 63% of businesses are using <\/span><span style=\"font-weight: 400;\">video marketing<\/span><span style=\"font-weight: 400;\"> to attract \u2014 and retain \u2014 customers. With 83% of them saying that video offers a good return-on-investment (ROI), there\u2019s no wonder video is so popular.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And, since <\/span><a href=\"https:\/\/www.adweek.com\/brand-marketing\/hp-ikea-and-audi-are-among-the-top-100-brands-that-consumers-trust-most-in-the-u-s\/\"><span style=\"font-weight: 400;\">91% of customers value brand authenticity<\/span><\/a><span style=\"font-weight: 400;\">, video is fast becoming the go-to tool for \u201cgetting real\u201d with your client base.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Businesses that want to retain their marketing lead must pivot and adopt this new channel or be relegated to the dust-pile.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With video marketing reported to be <\/span><a href=\"https:\/\/www.washingtonpost.com\/news\/the-switch\/wp\/2015\/05\/27\/in-5-years-80-percent-of-the-whole-internet-will-be-online-video\/?noredirect=on&amp;utm_term=.9ab65b75be9f\"><span style=\"font-weight: 400;\">80% of online content by 2019<\/span><\/a><span style=\"font-weight: 400;\">, it\u2019s in every digital marketer\u2019s best interest to find new ways of using this compelling resource.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And that shouldn\u2019t be a problem. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As we\u2019ve shown, there\u2019s a video vehicle for every stage of an omni-channel marketing funnel that is customer-centric and productive \u2014 all you have to do is take that first step<\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most digital marketers have dabbled in video marketing here and there. Perhaps you\u2019ve inserted a clip in a marketing email or embedded a tutorial in your website to explain easy ways to make the most of your product. But did you know you can use videos effectively at every stage of the marketing funnel? Now [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":3557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[694],"tags":[62,12,6,21,19,58,13,296,24,7,14,61,132,131,4,5,37],"class_list":["post-3550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-advertisement","tag-content-marketing","tag-digital-marketing","tag-how-to","tag-make-video","tag-marketing","tag-marketing-funnel","tag-scale-video-content-production","tag-social-media","tag-social-media-marketing","tag-video","tag-video-ad","tag-video-advertisements","tag-video-making","tag-video-marketing","tag-videos","tag-youtube"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to 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