{"id":3526,"date":"2018-11-20T08:53:57","date_gmt":"2018-11-20T03:23:57","guid":{"rendered":"https:\/\/rocketium.com\/academy\/?p=3526"},"modified":"2020-08-25T12:30:06","modified_gmt":"2020-08-25T07:00:06","slug":"7-hacks-on-how-to-use-text-in-videos","status":"publish","type":"post","link":"https:\/\/rocketium.com\/academy\/7-hacks-on-how-to-use-text-in-videos\/","title":{"rendered":"7 Hacks on How to Use Text in Videos"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Visual content is dominating the Internet, with 80% of the entire consumer-related <\/span><a href=\"https:\/\/www.forbes.com\/sites\/tjmccue\/2017\/09\/22\/top-10-video-marketing-trends-and-statistics-roundup-2017\/#18bea8cc7103\"><span style=\"font-weight: 400;\">traffic coming from videos<\/span><\/a><span style=\"font-weight: 400;\"> alone. You probably know that people process images and videos much faster than audio or textual posts, so it\u2019s natural to see more marketers putting a stronger emphasis on visual formats. The stats focusing on viewers\u2019 age are particularly intriguing:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"960\" height=\"684\" src=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/11\/ChartOfTheDay_1715_Online_Video_Consumption_n.jpg\" alt=\"Age matters on online video consumption\" class=\"wp-image-3538\"\/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">However, the story is not so lopsided. While videos really play a major role in modern marketing, it turns out they make the biggest impact on consumers only when combined with a solid dose of written content. In other words, you could say that video and text complement each other.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This means you should create a marketing strategy that focuses on both elements simultaneously, maximizing the influence of the promotional messages. Our post will explain to you seven hacks on how to wisely combine video and written content.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Know Your Style<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Textual content adds to the precision of your videos, giving them an additional layer of information. This is inevitable, but our suggestion is to find the right writing style that perfectly reflects the vision and values of your brand.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">According to copywriting experts at the <\/span><a href=\"https:\/\/www.edugeeksclub.com\/blog\/How_to_Write_Your_Best_Dissertation\/\"><span style=\"font-weight: 400;\">dissertation guide<\/span><\/a><span style=\"font-weight: 400;\"> agency, the same goes for the target audience: \u201cYou have to learn everything about it: the average age, location, income level, academic background, personal values, and all other details you can discover. It will help you to adapt to their language, particularly if you are targeting younger people who use a lot of jargon and slang words.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Besides that, you should exercise active voice and upbeat tone, encouraging viewers to take action upon watching a video. Keep the textual messages short and simple. The goal is to answer the basic 4 W+H questions:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">Who does what? <\/span><\/li><li><span style=\"font-weight: 400;\">Where and when? <\/span><\/li><li><span style=\"font-weight: 400;\">Why does it happen? <\/span><\/li><li><span style=\"font-weight: 400;\">How does it happen?<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">If your audience can figure all this out simply by watching your videos and reading the corresponding captions, rest assured you did a good job writing a copy. Therefore, you have to make it simple and straightforward, and respect the style and requirements of the target consumers.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Show Them What You Are Selling<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We already mentioned that text and video complement each other. Sometimes videos support textual content, while sometimes it\u2019s the other way around. When it comes to product descriptions and tutorials, videos can make a huge difference in the eyes of your customers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this case, textual content is supposed to describe technical details such as dimensions, software specifications, and similar facts that require precision and accuracy. On the other hand, videos make the product review much better simply by showing how it really looks like.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Watching video tutorials, viewers can get the first impression of the product and see how it feels to use it. The best marketers know this very well, so they always create video reviews to present their products or services.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For instance, Apple published a YouTube video to present the latest iPhone models. They added only a brief description below to tease the audience with features such as Face ID or the most powerful smartphone chip, while if everything else is left for the video itself. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Think About the Silent Mode<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">While less-experienced marketers think about video only, their more proficient colleagues know that a few lines of text within can make all the difference. <a href=\"https:\/\/sparksight.com\/blog\/silent-video-made-work\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Silent mode (opens in a new tab)\">Silent mode<\/a> is yet another reason to think that way. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A vast majority of users, especially on social media, watch video content with the sound turned off. In such circumstances, your videos have to be both very simple and text-based to ensure maximum efficiency. The point is not to rely on dialogues, but rather to use written content to explain the purpose of your video. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The secret of a successful video is to use text in small doses. Write short lines to quickly explain certain parts of the video, and use larger typography to ensure visibility. Keep in mind that people consume content on different types of devices, from desktop computers to mobile phones, so it\u2019s necessary to write concisely to fit in the screen dimensions.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you are done with content creation, you should conduct a small experiment: preview your video in the silent mode to see how it looks with no sound included. If you think it makes sense that way, you are good to go.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Customer Testimonials<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The power of word of mouth marketing is immense. With so many products and services available online, it is hard to get the foot in the door without some backup from the former clients. But the days when you could simply add a few lines to the website along with the fake photo are long gone. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Today, you need a much more convincing tool to prove professional authority, and it comes in the form of customer video testimonials. Such content is more attractive because it shows real people behind the project, their feelings, and experiences while working with your company.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But you are probably wondering now what does it have to do with written content. The answer is simple \u2013 textual content makes user reviews more effective.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Take this <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=tOwjEOt1zYU\"><span style=\"font-weight: 400;\">customer testimonial video<\/span><\/a><span style=\"font-weight: 400;\"> as an example. It is almost entirely video-driven, but it needs small textual captions to make the story faster. That way, clients don\u2019t have to speak their names and titles as you get to see it all in the lower left corner of the video. It\u2019s a delicate but highly effective solution, which proves the influence of textual content on video testimonials.<\/span><\/p>\n\n\n\n<style>\n .modal{\nmax-width: 100%;\n    top: 0;\n    left: 0;\n    right: 0;\n    margin: auto;\n    width: 100%;\n    height: 100%;\n}\n#Rocketium-scheduleDemoModal .modal-dialog {\n    width: 100%;\n    height: 100%;\n    max-width: 100%;\n}\n.modal-body {\nheight: 100%;\n}\n        .form-widget {\n            width: 100%;\n            margin: 0 auto;\n            padding: 7px;\n            position: relative;\n            border: 1px solid #ddd;\n            background-color: #fff;\n            border-radius: 1mm;\n            background: repeating-linear-gradient(135deg,#ff3c3e 10px, #e66465 25px, #f0f5f9 25px, #f0f5f9 40px, #4d59de 40px, #5c67e0 55px, #f0f5f9 55px, #f0f5f9 70px)!important;\n        }\n        .form-widget__inner {\n            display: flex;\n            justify-content: center;\n            align-content: center;\n            background: #ecedf9;\n            width: 100%;\n            text-align: center;\n        }\n        .form-widget__form {\n            padding: 40px;\n        }\n        .form-widget__form input {\n            height: 44px;\n            border-radius: 5px;\n            border: 1px solid #cccccc;\n            padding-left: 15px;\n            width: calc( 100% - 219px );\n        }\n        .form-widget__form input:focus {\n            border-color: #007eff;\n            outline: 0;\n        }\n        .form-widget__btn {\n            background: #007eff;\n            color: #fff;\n            height: 44px;\n            border-radius: 5px;\n            border: none;\n            cursor: pointer;\n            font-size: 17px;\n            width: 215px;\nmargin-left: 15px;\ncursor: pointer;\n        }\n        .form-widget__btn:hover {\n            background: #0068d2;\n        }\n        .form-widget__btn:focus{\n            outline: 0;\n        }\n        .form-widget__heading {\n            margin-top: 0 !important;\n            margin-bottom: 10px;\n            font-size: 34px;\n        }\n        .form-widget__description {\n            margin-bottom: 25px;\n            font-size: 18px;\n        }\n.form-widget__input-wrapper{\ndisplay: flex;\n}\n    <\/style>\n    <div class=\"form-widget\">\n        <div class=\"form-widget__inner\">\n            <div class=\"form-widget__form\">\n                <h2 class=\"form-widget__heading\">Make multiple video reviews at once!<\/h2>\n                <p class=\"form-widget__description\">Use Rocketium&#8217;s video API to make video reviews at scale. Easy and hassle-free integration in minutes.<\/p>\n<div class=\"form-widget__input-wrapper\">\n                <input type=\"email\" class=\"form-widget__input\" id=\"email\" placeholder=\"john.doe@email.com\">\n                <button id=\"form-widget-academy-1\" class=\"form-widget__btn form-widget-btn-action\">I&#8217;m interested!<\/button>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<script type=\"text\/javascript\" src=\"\/js\/api\/jquery.min.js\"><\/script>\n<script type=\"text\/javascript\" src=\"\/js\/lscache.min.js\"><\/script>\n<script type=\"text\/javascript\" src=\"\/js\/commons.js\"><\/script>\n<script>\n    function submitDemoForm(email, data, demopageFrom, self) {\n        try {\n            $zoho.salesiq.visitor.email(data.email);\n        } catch(err) {\n        }\n        pushGAEvent('Demo Request', 'Click', function() { }, 'API Landing Page');\n        ajaxHandler(\"\/api\/v1\/contact\/email\", {\n            recipient: \"sales@rocketium.com\",\n            replyTo: data.email,\n            crm: true,\n            subject: demopageFrom + ' form submitted ',\n            body: data,\n            slackUserName: demopageFrom,\n            slack_icon_emoji: demopageFrom\n        }, \"POST\", function (user) {\n        });\n        $(\".form-widget__input\").val('');\n\n        pushCleverTapEvent('API Demo Requested', data);\n        \/\/      Event snippet for Demo Requested conversion page\n        \/\/     In your html page, add the snippet and call gtag_report_conversion when someone clicks on the chosen link or button.\n        if (self.attr('id') === 'form-widget-academy-1') {\n\t        \n window.open('https:\/\/calendly.com\/launchwithrocketium\/rocketium-demo?back=1&'+email+'','_blank');\n        }\n         }\n    $(document).on('click','.form-widget-btn-action', function (e) {\n       \n        var self = $(this);\n        var clickEvent;\n        var sectionName;\n   \n        \/\/ get details from form and fill them up here.\n        if ($(this).attr('id') === 'form-widget-academy-1') {\n            sectionName = 'form widget';\n            var email = $(\".form-widget__input\").val().replace(\/^\\s+|\\s+$\/g, \"\");\n             clickEvent = 'form widget';\n        }\n        \/\/ var regCompany = \/(?<=@)[^.]+(?=\\.)\/;\n        \/\/ above doesn't work on FF, because of missing support.\n        var regCompany = \/@([^.]+)(?=\\.)\/g;\n        var companyDomain = regCompany.exec(email);\n\n        var website = $('#website').val();\n        var details = $('#details').val();\n\n        var firstRef = lscache.get(\"r-referrer-first\");\n        var lastRef = lscache.get(\"r-referrer-last\");\n        if(!nullCheck(firstRef)) {\n            var firstRefValue = firstRef;     \n        } else {\n            var firstRefValue = 'NA'\n        }\n        if (!nullCheck(lastRef)) {\n            var lastRefValue = lastRef;\n        } else {\n            var lastRefValue = 'NA'\n        }\n        var allCtas = $('[data-demo-ga-id]');\n        var eventNamee;\n        var companyName = email;\n        try {\n            companyName = companyDomain[0]\n            companyName = companyDomain[1];\n        } catch(err) {\n\n        }\n        var data = {\n            email: email,\n            company: companyName,\n            'Referrer First': firstRefValue,\n            'Referrer Last': lastRefValue,\n            'Page Url': window.location.href,\n            details: 'NA',\n            'click event' : clickEvent,\n            phone: 'NA',\n            Page: document.title,\n            Section: sectionName,\n        }\n        var newData = getReferralDetails();\n        for (var key in newData) {\n            data[key] = newData[key];\n        }\n        if (window.Intercom) {\n            data.intercomId = Intercom(\"getVisitorId\");\n        }\n        if ($(this).attr('id') === 'form-widget-academy-1') {\n            var demopageFrom = 'Request Demo From Form Widget';\n        }\n        var slackIcon = ':information_desk_person:';\n            if (validateEmail(email)) {\n                submitDemoForm(email, data, demopageFrom, self);\n            } else {\n                $(\".form-widget__input\").attr('style', 'border-color:red');\n            }\n    });\n<\/script>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Email Marketing<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Email marketing gives you one more reason to mix textual and video content. Email campaigns have traditionally been text-focused, but videos can make them better in several different ways:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase CTR: Numerous studies prove that emails containing videos have a higher click-through rate than text-only messages.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stand out: Videos in emails help you to lift head and shoulders above niche competitors.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Indulge the audience: With the growing demand for video content, you can embrace this tactic to indulge the needs of the target audience.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Show products: Once again, you can use video messages to show products rather than describe them.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Textual content should follow the video to describe smaller details and invite people to take the desired action. However, be aware that it takes a fair share of technical knowledge to embed video in email, so you should learn how to do it before sending or hire professionals to do it for you. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Of course, testing before sending is mandatory. The chart below shows you the average email video performance:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1910\" height=\"970\" src=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/11\/email-video-mktg.png\" alt=\"Age matters on online video consumption\" class=\"wp-image-3539\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Tell a Story<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">People say that a picture is worth a thousand words, but then we could probably say that a video is worth a thousand pictures. That gives you a huge storytelling potential, so why just stick to the words when marketing your brand?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You should always try to craft multimedia content and provide users with a perfect omnichannel experience. It\u2019s also a great tactic to evoke emotions, showing that your company nurtures the same values as the audience. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Another positive aspect of mixed-content storytelling is that success depends only on your imagination and creativity. There are no limits here: you can do whatever you want as long as it doesn\u2019t interfere with your branding guidelines. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The founders of Airbnb realized this opportunity and launched the <\/span><a href=\"https:\/\/www.airbnb.com\/weaccept\"><span style=\"font-weight: 400;\">\u201cWe Accept\u201d<\/span><\/a><span style=\"font-weight: 400;\"> campaign. It\u2019s a perfect example of how you can shoot a simple video and support it with just a little bit of textual content to tell the compelling story. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Doing so, Airbnb subtly proved its corporate responsibility, letting the world know that they provided housing for evacuees of disasters during 54 global disasters. But they packed it in a much wider story about human belonging, thus making an even bigger influence on viewers. Good job, Airbnb!<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Ask a Question<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The last tip on our list has the purpose to encourage user engagement. Asking a question during your video, you can inspire people to interact with the content by making comments or taking the desired action upon watching. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For instance, you can open a video with textual questions such as: <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do you hate your job?<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Time for a new car?<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Questions like these immediately grab the attention of users, so they are ready to watch the entire video waiting for the problem resolution. It\u2019s a simple hack to prolong their interest, which gives you just enough time to present the product and explain how it helps customers to solve problems or satisfy everyday needs. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Questions don\u2019t always have to come in the textual form but remember what we told you about the silent mode watching. Therefore, you should write it down and keep the audience on the edge of their seats all the way until the end.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Conclusion<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Videos represent by far the most popular type of content all across the globe, but you shouldn\u2019t take it for granted and focus on video production exclusively. It turns out that the combination of visual and textual content makes the biggest impact on viewers, so you should seize the opportunity to improve the potential of your marketing messages.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This article explained to you seven hacks on how to wisely combine video and written content. Did you ever try any of these tactics? Do you know other tricks that make videos more attractive or informative? Let us know in the comments - we will be glad to discuss this exciting topic with you.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visual content is dominating the Internet, with 80% of the entire consumer-related traffic coming from videos alone. You probably know that people process images and videos much faster than audio or textual posts, so it\u2019s natural to see more marketers putting a stronger emphasis on visual formats. The stats focusing on viewers\u2019 age are particularly [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":3534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[694],"tags":[77,12,6,475,477,476,21,45,25,19,58,93,7,14,4],"class_list":["post-3526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-content","tag-content-marketing","tag-digital-marketing","tag-email-marketing","tag-email-video","tag-emails","tag-how-to","tag-landscape","tag-linkedin","tag-make-video","tag-marketing","tag-music","tag-social-media-marketing","tag-video","tag-video-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Hacks on How to Use Text in Videos | Academy<\/title>\n<meta name=\"description\" content=\"Visual content is dominating the Internet, with 80% of the entire consumer-related traffic coming from videos alone. It\u2019s natural to see more marketers putting a stronger emphasis on visual formats.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rocketium.com\/academy\/7-hacks-on-how-to-use-text-in-videos\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Audrey Lamp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/rocketium.com\/academy\/7-hacks-on-how-to-use-text-in-videos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/rocketium.com\/academy\/7-hacks-on-how-to-use-text-in-videos\/\"},\"author\":{\"name\":\"Audrey Lamp\",\"@id\":\"https:\/\/172.31.44.85\/academy\/#\/schema\/person\/a2077e496039d99ff4f5049ac80b72ed\"},\"headline\":\"7 Hacks on How to Use Text in Videos\",\"datePublished\":\"2018-11-20T03:23:57+00:00\",\"dateModified\":\"2020-08-25T07:00:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/rocketium.com\/academy\/7-hacks-on-how-to-use-text-in-videos\/\"},\"wordCount\":1609,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/172.31.44.85\/academy\/#organization\"},\"image\":{\"@id\":\"https:\/\/rocketium.com\/academy\/7-hacks-on-how-to-use-text-in-videos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/11\/Put-Your-Text-Here....jpg\",\"keywords\":[\"content\",\"Content Marketing\",\"Digital Marketing\",\"email marketing\",\"email video\",\"emails\",\"how-to\",\"landscape\",\"LinkedIn\",\"make video\",\"marketing\",\"music\",\"Social Media Marketing\",\"Video\",\"Video Marketing\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/rocketium.com\/academy\/7-hacks-on-how-to-use-text-in-videos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rocketium.com\/academy\/7-hacks-on-how-to-use-text-in-videos\/\",\"url\":\"https:\/\/rocketium.com\/academy\/7-hacks-on-how-to-use-text-in-videos\/\",\"name\":\"7 Hacks on How to Use Text in Videos | Academy\",\"isPartOf\":{\"@id\":\"https:\/\/172.31.44.85\/academy\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/rocketium.com\/academy\/7-hacks-on-how-to-use-text-in-videos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/rocketium.com\/academy\/7-hacks-on-how-to-use-text-in-videos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/11\/Put-Your-Text-Here....jpg\",\"datePublished\":\"2018-11-20T03:23:57+00:00\",\"dateModified\":\"2020-08-25T07:00:06+00:00\",\"description\":\"Visual content is dominating the Internet, with 80% of the entire consumer-related traffic coming from videos alone. It\u2019s natural to see more marketers putting a stronger emphasis on visual formats.\",\"breadcrumb\":{\"@id\":\"https:\/\/rocketium.com\/academy\/7-hacks-on-how-to-use-text-in-videos\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rocketium.com\/academy\/7-hacks-on-how-to-use-text-in-videos\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rocketium.com\/academy\/7-hacks-on-how-to-use-text-in-videos\/#primaryimage\",\"url\":\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/11\/Put-Your-Text-Here....jpg\",\"contentUrl\":\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/11\/Put-Your-Text-Here....jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Display Image\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rocketium.com\/academy\/7-hacks-on-how-to-use-text-in-videos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/172.31.44.85\/academy\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\/\/rocketium.com\/academy\/category\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"7 Hacks on How to Use Text in Videos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/172.31.44.85\/academy\/#website\",\"url\":\"https:\/\/172.31.44.85\/academy\/\",\"name\":\"Academy\",\"description\":\"Get ahead with a unique editorial that focuses on the creative insights, design best practices, marketing, and technology.\",\"publisher\":{\"@id\":\"https:\/\/172.31.44.85\/academy\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/172.31.44.85\/academy\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/172.31.44.85\/academy\/#organization\",\"name\":\"Rocketium\",\"url\":\"https:\/\/172.31.44.85\/academy\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/172.31.44.85\/academy\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2017\/05\/logo_new_yellow__1024.png\",\"contentUrl\":\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2017\/05\/logo_new_yellow__1024.png\",\"width\":1024,\"height\":1024,\"caption\":\"Rocketium\"},\"image\":{\"@id\":\"https:\/\/172.31.44.85\/academy\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/rocketiumapp\/\",\"https:\/\/x.com\/rocketium\",\"https:\/\/www.instagram.com\/rocketium_app\/\",\"https:\/\/linkedin.com\/company\/rocketium\",\"https:\/\/www.youtube.com\/channel\/UCvtl87vJeCZfQO7HaKzLpfw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/172.31.44.85\/academy\/#\/schema\/person\/a2077e496039d99ff4f5049ac80b72ed\",\"name\":\"Audrey Lamp\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/172.31.44.85\/academy\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/11\/Audrey-Lamp.jpg\",\"contentUrl\":\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/11\/Audrey-Lamp.jpg\",\"caption\":\"Audrey Lamp\"},\"description\":\"Audrey is a proactive journalist who likes to get knowledge, analyze and present fresh ideas. Her background and various interests determine her genuine passion for writing.\",\"sameAs\":[\"http:\/\/www.rocketium.com\"],\"url\":\"https:\/\/rocketium.com\/academy\/author\/audreylamp\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 Hacks on How to Use Text in Videos | Academy","description":"Visual content is dominating the Internet, with 80% of the entire consumer-related traffic coming from videos alone. It\u2019s natural to see more marketers putting a stronger emphasis on visual formats.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rocketium.com\/academy\/7-hacks-on-how-to-use-text-in-videos\/","twitter_misc":{"Written by":"Audrey Lamp","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rocketium.com\/academy\/7-hacks-on-how-to-use-text-in-videos\/#article","isPartOf":{"@id":"https:\/\/rocketium.com\/academy\/7-hacks-on-how-to-use-text-in-videos\/"},"author":{"name":"Audrey Lamp","@id":"https:\/\/172.31.44.85\/academy\/#\/schema\/person\/a2077e496039d99ff4f5049ac80b72ed"},"headline":"7 Hacks on How to Use Text in Videos","datePublished":"2018-11-20T03:23:57+00:00","dateModified":"2020-08-25T07:00:06+00:00","mainEntityOfPage":{"@id":"https:\/\/rocketium.com\/academy\/7-hacks-on-how-to-use-text-in-videos\/"},"wordCount":1609,"commentCount":0,"publisher":{"@id":"https:\/\/172.31.44.85\/academy\/#organization"},"image":{"@id":"https:\/\/rocketium.com\/academy\/7-hacks-on-how-to-use-text-in-videos\/#primaryimage"},"thumbnailUrl":"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/11\/Put-Your-Text-Here....jpg","keywords":["content","Content Marketing","Digital Marketing","email marketing","email video","emails","how-to","landscape","LinkedIn","make video","marketing","music","Social Media Marketing","Video","Video Marketing"],"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rocketium.com\/academy\/7-hacks-on-how-to-use-text-in-videos\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rocketium.com\/academy\/7-hacks-on-how-to-use-text-in-videos\/","url":"https:\/\/rocketium.com\/academy\/7-hacks-on-how-to-use-text-in-videos\/","name":"7 Hacks on How to Use Text in Videos | Academy","isPartOf":{"@id":"https:\/\/172.31.44.85\/academy\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rocketium.com\/academy\/7-hacks-on-how-to-use-text-in-videos\/#primaryimage"},"image":{"@id":"https:\/\/rocketium.com\/academy\/7-hacks-on-how-to-use-text-in-videos\/#primaryimage"},"thumbnailUrl":"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/11\/Put-Your-Text-Here....jpg","datePublished":"2018-11-20T03:23:57+00:00","dateModified":"2020-08-25T07:00:06+00:00","description":"Visual content is dominating the Internet, with 80% of the entire consumer-related traffic coming from videos alone. It\u2019s natural to see more marketers putting a stronger emphasis on visual formats.","breadcrumb":{"@id":"https:\/\/rocketium.com\/academy\/7-hacks-on-how-to-use-text-in-videos\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rocketium.com\/academy\/7-hacks-on-how-to-use-text-in-videos\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rocketium.com\/academy\/7-hacks-on-how-to-use-text-in-videos\/#primaryimage","url":"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/11\/Put-Your-Text-Here....jpg","contentUrl":"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/11\/Put-Your-Text-Here....jpg","width":1920,"height":1080,"caption":"Display Image"},{"@type":"BreadcrumbList","@id":"https:\/\/rocketium.com\/academy\/7-hacks-on-how-to-use-text-in-videos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/172.31.44.85\/academy\/"},{"@type":"ListItem","position":2,"name":"Marketing","item":"https:\/\/rocketium.com\/academy\/category\/marketing\/"},{"@type":"ListItem","position":3,"name":"7 Hacks on How to Use Text in Videos"}]},{"@type":"WebSite","@id":"https:\/\/172.31.44.85\/academy\/#website","url":"https:\/\/172.31.44.85\/academy\/","name":"Academy","description":"Get ahead with a unique editorial that focuses on the creative insights, design best practices, marketing, and technology.","publisher":{"@id":"https:\/\/172.31.44.85\/academy\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/172.31.44.85\/academy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/172.31.44.85\/academy\/#organization","name":"Rocketium","url":"https:\/\/172.31.44.85\/academy\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/172.31.44.85\/academy\/#\/schema\/logo\/image\/","url":"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2017\/05\/logo_new_yellow__1024.png","contentUrl":"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2017\/05\/logo_new_yellow__1024.png","width":1024,"height":1024,"caption":"Rocketium"},"image":{"@id":"https:\/\/172.31.44.85\/academy\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/rocketiumapp\/","https:\/\/x.com\/rocketium","https:\/\/www.instagram.com\/rocketium_app\/","https:\/\/linkedin.com\/company\/rocketium","https:\/\/www.youtube.com\/channel\/UCvtl87vJeCZfQO7HaKzLpfw"]},{"@type":"Person","@id":"https:\/\/172.31.44.85\/academy\/#\/schema\/person\/a2077e496039d99ff4f5049ac80b72ed","name":"Audrey Lamp","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/172.31.44.85\/academy\/#\/schema\/person\/image\/","url":"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/11\/Audrey-Lamp.jpg","contentUrl":"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/11\/Audrey-Lamp.jpg","caption":"Audrey Lamp"},"description":"Audrey is a proactive journalist who likes to get knowledge, analyze and present fresh ideas. Her background and various interests determine her genuine passion for writing.","sameAs":["http:\/\/www.rocketium.com"],"url":"https:\/\/rocketium.com\/academy\/author\/audreylamp\/"}]}},"jetpack_featured_media_url":"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/11\/Put-Your-Text-Here....jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rocketium.com\/academy\/wp-json\/wp\/v2\/posts\/3526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rocketium.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rocketium.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rocketium.com\/academy\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/rocketium.com\/academy\/wp-json\/wp\/v2\/comments?post=3526"}],"version-history":[{"count":0,"href":"https:\/\/rocketium.com\/academy\/wp-json\/wp\/v2\/posts\/3526\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rocketium.com\/academy\/wp-json\/wp\/v2\/media\/3534"}],"wp:attachment":[{"href":"https:\/\/rocketium.com\/academy\/wp-json\/wp\/v2\/media?parent=3526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rocketium.com\/academy\/wp-json\/wp\/v2\/categories?post=3526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rocketium.com\/academy\/wp-json\/wp\/v2\/tags?post=3526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}