{"id":3395,"date":"2018-11-10T20:00:43","date_gmt":"2018-11-10T14:30:43","guid":{"rendered":"https:\/\/rocketium.com\/academy\/?p=3395"},"modified":"2021-10-22T09:16:07","modified_gmt":"2021-10-22T03:46:07","slug":"how-to-customize-video-content-for-every-social-media-channel","status":"publish","type":"post","link":"https:\/\/rocketium.com\/academy\/how-to-customize-video-content-for-every-social-media-channel\/","title":{"rendered":"How to Customize Video Content for Every Social Media Channel"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Social <\/span><a href=\"https:\/\/rocketium.com\/academy\/2018-predicting-future-video-marketing\/\"><span style=\"font-weight: 400;\">video marketing<\/span><\/a><span style=\"font-weight: 400;\"> is intimidating. Especially when you\u2019re trying to keep afloat in the sea of changing social media algorithms.&nbsp;And yet you can\u2019t deny video is a content marketing superpower.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">Online videos will account for <\/span><a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/service-provider\/visual-networking-index-vni\/complete-white-paper-c11-481360.html\"><span style=\"font-weight: 400;\">80% of consumer internet traffic<\/span><\/a><span style=\"font-weight: 400;\"> by 2020.<\/span><\/li><li><a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-video-marketing-new-data\"><span style=\"font-weight: 400;\">81% of people encouraged to buy<\/span><\/a><span style=\"font-weight: 400;\"> a service\/product after watching a brand\u2019s video.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">An average person spends over <\/span><b>one and a half hour per day<\/b><span style=\"font-weight: 400;\"> to watch online videos. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That\u2019s a huge chunk of their time you can cash in on, given you know the difference between Facebook, YouTube, Instagram video marketing, among others.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So we\u2019re here to shed light.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But before we proceed, let\u2019s go over a few essential pointers:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos are not a one and done deal. Every social channel has different specifications and algorithms for video uploads.<\/span><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video marketing doesn\u2019t need fancy equipment, videographers or elaborate scripts. <\/span><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Attention is the real currency. <\/span><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">Customization is not optional, it\u2019s mandatory.<\/span><br><\/li><li><span style=\"font-weight: 400;\">No, your company\u2019s not the hero of the video.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Now, this article won\u2019t help you unless you have clear means to achieve <\/span><b>measurable marketing and business goals<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Whether that\u2019s leads, demo requests, subscribers, followers, or brand advocates.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">But, is <\/span><a href=\"https:\/\/rocketium.com\/academy\/make-engaging-video-social-media\/\"><span style=\"font-weight: 400;\">social video marketing<\/span><\/a><span style=\"font-weight: 400;\"> worth it?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Here\u2019s the thing: Different social media channels work for different companies. For example, Finn Sims, a Video producer at <\/span><a href=\"https:\/\/akkroo.com\/\"><span style=\"font-weight: 400;\">Akkroo<\/span><\/a><span style=\"font-weight: 400;\">, says, \u201cWe target large, enterprise companies, so our main channels are LinkedIn and Twitter.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Plus, your access to budget, talent and time will determine if you can promote consistent, tailored video content <\/span><a href=\"https:\/\/rocketium.com\/academy\/video-marketing-boost-seo-rankings\/\"><span style=\"font-weight: 400;\">optimized for SEO<\/span><\/a><span style=\"font-weight: 400;\">. Which encourages viewers to engage with your videos over your competitor.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"512\" height=\"300\" src=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/11\/11.png\" alt=\"State of social media\" class=\"wp-image-3398\"\/><\/figure>\n\n\n\n<p><b style=\"font-weight: normal;\">&nbsp;<\/b><span style=\"font-weight: 400;\">Regardless, start producing videos anyway. Since marketers who used videos <\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/08\/video-marketing-statistics\"><span style=\"font-weight: 400;\">grew their revenue 49% faster<\/span><\/a><span style=\"font-weight: 400;\"> compared to the ones who didn\u2019t.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In fact, 78% of people referred to brands\u2019 social media posts to <\/span><a href=\"https:\/\/www.socialmediatoday.com\/marketing\/masroor\/2015-05-28\/social-media-biggest-influencer-buying-decisions\"><span style=\"font-weight: 400;\">make their buying decisions<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">What\u2019s more, a <\/span><b>1-minute video is worth 1.8 million words<\/b><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.4thkindentertainment.com\/2016\/07\/10\/20-video-marketing-statistics\/\"><span style=\"font-weight: 400;\">according to the calculations of Dr. James McQuivey<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><span style=\"font-weight: 400;\">There\u2019s no doubt video content is the golden bird, but will it sing for you depends on your approach and execution.&nbsp;<\/span><span style=\"font-weight: 400;\">Because video gives you the power to <\/span><b>humanize your brand<\/b><span style=\"font-weight: 400;\"> by evoking emotional experiences in your audience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And who knows? Maybe build authentic conversations that scale your brand image.<\/span> E-commerce brands can actually boost their sales with the right <a href=\"https:\/\/www.veloceinternational.com\/social-media-marketing\/the-ultimate-guide-to-crafting-the-perfect-social-media-strategy\/\">social media<\/a> strategy!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Hacks to create powerful social videos<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">Set up <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/video-metrics-your-boss-actually-cares-about\"><span style=\"font-weight: 400;\">social video metrics<\/span><\/a><span style=\"font-weight: 400;\"> and monitor them regularly.<\/span><\/li><li><span style=\"font-size: 1rem;\"> Review your current social video analytics to identify themes, formats, and channels that resonate with your audience.<\/span><\/li><li><span style=\"font-weight: 400;\"> Have a <\/span><b style=\"font-size: 1rem;\">script timer<\/b><span style=\"font-weight: 400;\"> to monitor your script length.<\/span><\/li><li><span style=\"font-size: 1rem;\"> Write your audio (script) in the left column and add corresponding visual aids in the right one.<\/span><\/li><\/ul>\n\n\n\n<style>\n .modal{\nmax-width: 100%;\n  top: 0;\n  left: 0;\n  right: 0;\n  margin: auto;\n  width: 100%;\n  height: 100%;\n}\n#Rocketium-scheduleDemoModal .modal-dialog {\n  width: 100%;\n  height: 100%;\n  max-width: 100%;\n}\n.modal-body {\nheight: 100%;\n}\n    .form-widget {\n      width: 100%;\n      margin: 0 auto;\n      padding: 7px;\n      position: relative;\n      border: 1px solid #ddd;\n      background-color: #fff;\n      border-radius: 1mm;\n      background: repeating-linear-gradient(135deg,#ff3c3e 10px, #e66465 25px, #f0f5f9 25px, #f0f5f9 40px, #4d59de 40px, #5c67e0 55px, #f0f5f9 55px, #f0f5f9 70px)!important;\n    }\n    .form-widget__inner {\n      display: flex;\n      justify-content: center;\n      align-content: center;\n      background: #ecedf9;\n      width: 100%;\n      text-align: center;\n    }\n    .form-widget__form {\n      padding: 40px;\n    }\n    .form-widget__form input {\n      height: 44px;\n      border-radius: 5px;\n      border: 1px solid #cccccc;\n      padding-left: 15px;\n      width: calc( 100% - 219px );\n    }\n    .form-widget__form input:focus {\n      border-color: #007eff;\n      outline: 0;\n    }\n    .form-widget__btn {\n      background: #007eff;\n      color: #fff;\n      height: 44px;\n      border-radius: 5px;\n      border: none;\n      cursor: pointer;\n      font-size: 17px;\n      width: 215px;\nmargin-left: 15px;\ncursor: pointer;\n    }\n    .form-widget__btn:hover {\n      background: #0068d2;\n    }\n    .form-widget__btn:focus{\n      outline: 0;\n    }\n    .form-widget__heading {\n      margin-top: 0 !important;\n      margin-bottom: 10px;\n      font-size: 34px;\n    }\n    .form-widget__description {\n      margin-bottom: 25px;\n      font-size: 18px;\n    }\n.form-widget__input-wrapper{\ndisplay: flex;\n}\n  <\/style>\n  <div class=\"form-widget\">\n    <div class=\"form-widget__inner\">\n      <div class=\"form-widget__form\">\n        <h2 class=\"form-widget__heading\">Create thousands of video stories for social media!<\/h2>\n        <p class=\"form-widget__description\">Use Rocketium&#8217;s video API to make multiple videos for social media at scale. Easy and hassle-free integration in minutes<\/p>\n<div class=\"form-widget__input-wrapper\">\n        <input type=\"email\" class=\"form-widget__input\" id=\"email\" placeholder=\"john.doe@email.com\">\n        <button id=\"form-widget-academy-1\" class=\"form-widget__btn form-widget-btn-action\">I&#8217;m interested!<\/button>\n<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<script type=\"text\/javascript\" src=\"\/js\/api\/jquery.min.js\"><\/script>\n<script type=\"text\/javascript\" src=\"\/js\/lscache.min.js\"><\/script>\n<script type=\"text\/javascript\" src=\"\/js\/commons.js\"><\/script>\n<script>\n  function submitDemoForm(email, data, demopageFrom, self) {\n    try {\n      $zoho.salesiq.visitor.email(data.email);\n    } catch(err) {\n    }\n    pushGAEvent('Demo Request', 'Click', function() { }, 'API Landing Page');\n    ajaxHandler(\"\/api\/v1\/contact\/email\", {\n      recipient: \"sales@rocketium.com\",\n      replyTo: data.email,\n      crm: true,\n      subject: demopageFrom + ' form submitted ',\n      body: data,\n      slackUserName: demopageFrom,\n      slack_icon_emoji: demopageFrom\n    }, \"POST\", function (user) {\n    });\n    $(\".form-widget__input\").val('');\n\u200b\n    pushCleverTapEvent('API Demo Requested', data);\n    \/\/   Event snippet for Demo Requested conversion page\n    \/\/   In your html page, add the snippet and call gtag_report_conversion when someone clicks on the chosen link or button.\n    if (self.attr('id') === 'form-widget-academy-1') {\n\t    \n window.open('https:\/\/calendly.com\/launchwithrocketium\/rocketium-demo?back=1&'+email+'','_blank');\n    }\n     }\n  $(document).on('click','.form-widget-btn-action', function (e) {\n    \n    var self = $(this);\n    var clickEvent;\n    var sectionName;\n  \n    \/\/ get details from form and fill them up here.\n    if ($(this).attr('id') === 'form-widget-academy-1') {\n      sectionName = 'form widget';\n      var email = $(\".form-widget__input\").val().replace(\/^\\s+|\\s+$\/g, \"\");\n       clickEvent = 'form widget';\n    }\n    \/\/ var regCompany = \/(?<=@)[^.]+(?=\\.)\/;\n    \/\/ above doesn't work on FF, because of missing support.\n    var regCompany = \/@([^.]+)(?=\\.)\/g;\n    var companyDomain = regCompany.exec(email);\n\u200b\n    var website = $('#website').val();\n    var details = $('#details').val();\n\u200b\n    var firstRef = lscache.get(\"r-referrer-first\");\n    var lastRef = lscache.get(\"r-referrer-last\");\n    if(!nullCheck(firstRef)) {\n      var firstRefValue = firstRef;   \n    } else {\n      var firstRefValue = 'NA'\n    }\n    if (!nullCheck(lastRef)) {\n      var lastRefValue = lastRef;\n    } else {\n      var lastRefValue = 'NA'\n    }\n    var allCtas = $('[data-demo-ga-id]');\n    var eventNamee;\n    var companyName = email;\n    try {\n      companyName = companyDomain[0]\n      companyName = companyDomain[1];\n    } catch(err) {\n\u200b\n    }\n    var data = {\n      email: email,\n      company: companyName,\n      'Referrer First': firstRefValue,\n      'Referrer Last': lastRefValue,\n      'Page Url': window.location.href,\n      details: 'NA',\n      'click event' : clickEvent,\n      phone: 'NA',\n      Page: document.title,\n      Section: sectionName,\n    }\n    var newData = getReferralDetails();\n    for (var key in newData) {\n      data[key] = newData[key];\n    }\n    if (window.Intercom) {\n      data.intercomId = Intercom(\"getVisitorId\");\n    }\n    if ($(this).attr('id') === 'form-widget-academy-1') {\n      var demopageFrom = 'Request Demo From Form Widget';\n    }\n    var slackIcon = ':information_desk_person:';\n      if (validateEmail(email)) {\n        submitDemoForm(email, data, demopageFrom, self);\n      } else {\n        $(\".form-widget__input\").attr('style', 'border-color:red');\n      }\n  });\n<\/script>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1302\" height=\"902\" src=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/11\/111.png\" alt=\"Instagram hacks for marketers\" class=\"wp-image-3399\"\/><\/figure>\n\n\n\n<p><a style=\"text-decoration: none;\" href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing\"><span style=\"font-size: 12pt; font-family: 'Times New Roman'; color: #1155cc; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Source<\/span><\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">Have an intro and outro in place<\/span><\/li><li><b>Read the script out loud<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><li><span style=\"font-weight: 400;\">Focus on the action you want users to take after they see your video.<\/span><\/li><li><span style=\"font-weight: 400;\">Tie every video, its headline, and content back to your marketing goals.<\/span><\/li><li><span style=\"font-weight: 400;\">Ensure your iPhone has enough storage and is on <\/span><b>Do Not Disturb<\/b><span style=\"font-weight: 400;\"> mode to avoid notification pop-ups.<\/span><\/li><li><span style=\"font-weight: 400;\">Lastly and probably the most important hack\u2013\u2013<\/span><b>repurposing content<\/b><span style=\"font-weight: 400;\">. <\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Don\u2019t dismiss your archived and live content, of any shape and form. Especially, the original videos. There\u2019s a fine line between <\/span><i><span style=\"font-weight: 400;\">meh<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">yay<\/span><\/i><span style=\"font-weight: 400;\"> messaging.<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/www.brittanyberger.com\/\"><span style=\"font-weight: 400;\">Brittany Berger<\/span><\/a><span style=\"font-weight: 400;\">, a Content Marketing Consultant, explains, \u201cIf you have a 5-minute video on tips and tricks for a better Netflix binge you want me to watch, don't post a 1-minute random clip showing part of one tip on Instagram\u2026 take your hook from the video's intro, along with the first 15 seconds\/intro to two of your most interesting tips.\u201d <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This way you can make even the clipped parts of your video \u201cactually interesting on their own.\u201d<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Creating tailored video content for major social media channels<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">It takes only <\/span><b>3 seconds <\/b><span style=\"font-weight: 400;\">for a viewer to watch your video or move on.&nbsp;<\/span><span style=\"font-weight: 400;\">And if people watch your video for 30 seconds then your content is engaging enough for them.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">People share brand videos to either <\/span><i><span style=\"font-weight: 400;\">entertain their social network<\/span><\/i><span style=\"font-weight: 400;\"> or <\/span><i><span style=\"font-weight: 400;\">elevate their authority<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Making <\/span><b>shareability among your target public the key to success<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To make it easy for people to discover, see and share your content, follow these traits of successful online videos:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Transcript or closed caption<\/span><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Eye-catching (even on mute)<\/span><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Strong storytelling <\/span><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Custom thumbnails<\/span><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Metadata with relevant descriptions, titles, tags and\/or hashtags<\/span><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A call to action<\/span><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/blog.bufferapp.com\/square-video-vs-landscape-video\"><span style=\"font-weight: 400;\">Square (1:1) dimensions<\/span><\/a><\/li><li><span style=\"font-weight: 400;\">Aligned with the tone and function of the platform<\/span><\/li><\/ul>\n\n\n\n<p><strong>Make impactful social media videos in 2x less time than other conventional methods.<\/strong><\/p>\n\n\n\n<a class=\"maxbutton-3 maxbutton maxbutton-try-rocketium-now\" title=\"Try Rocketium Now\" href=\"https:\/\/rocketium.com\"><span class='mb-text'>Try Rocketium Now<\/span><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">People come to Facebook for <\/span><b>digestible<\/b><span style=\"font-weight: 400;\">, <\/span><b>fun<\/b><span style=\"font-weight: 400;\"> content with 76% of Americans logging in every day, amounting to 1.6 billion visits\/day.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What\u2019s more interesting is native Facebook videos get <\/span><a href=\"https:\/\/www.quintly.com\/blog\/2017\/03\/facebook-video-study\"><b>168% higher interaction<\/b><span style=\"font-weight: 400;\"> and <\/span><b>477% higher shares<\/b><\/a><span style=\"font-weight: 400;\"> compared to YouTube videos uploaded on the platform.<\/span><\/p>\n\n\n\n<p><b>Content<\/b><span style=\"font-weight: 400;\">: Light-hearted, short, entertaining videos<\/span><\/p>\n\n\n\n<p><b>Ideal duration<\/b><span style=\"font-weight: 400;\">: 1-2 minutes<\/span><\/p>\n\n\n\n<p><b>Autoplay<\/b><span style=\"font-weight: 400;\">: On<\/span><\/p>\n\n\n\n<p><b>Sound<\/b><span style=\"font-weight: 400;\">: Mute on default<\/span><\/p>\n\n\n\n<p><b>Dimension<\/b><span style=\"font-weight: 400;\">: Square (1:1)<\/span><\/p>\n\n\n\n<p><b>View count<\/b><span style=\"font-weight: 400;\">: 3 seconds<\/span><\/p>\n\n\n\n<p><b>Preferred device<\/b><span style=\"font-weight: 400;\">: Mobile<\/span><\/p>\n\n\n<div class=\"fb-video\" data-allowfullscreen=\"true\" data-href=\"https:\/\/www.facebook.com\/buzzfeedtasty\/videos\/1862927453959895\/\" style=\"background-color: #fff; display: inline-block;\"><\/div>\n\n\n\n<p><b style=\"font-weight: normal;\">&nbsp;<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Remember, Facebook shows videos in a newsfeed based on the user\u2019s video-viewing history. So even with the slighted chance, strive to grab users\u2019 attention in the first six seconds.<\/span><\/p>\n\n\n\n<p><b style=\"font-weight: normal;\">&nbsp;<\/b><\/p>\n\n\n\n<p><b>Pro tip<\/b><span style=\"font-weight: 400;\">: Film and export your video in the same format and resolution.<\/span><\/p>\n\n\n\n<p>Rocketium has simplified making videos for Facebook. Have you tried it yet?<\/p>\n\n\n\n<a class=\"maxbutton-4 maxbutton maxbutton-create-facebook-videos-now\" title=\"Create Facebook Videos Now\" href=\"https:\/\/rocketium.com\/signup\"><span class='mb-text'>Create Facebook Videos Now<\/span><\/a>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">YouTube<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">YouTube is the <\/span><b>second largest search engine <\/b><span style=\"font-weight: 400;\">with 3 billion searches per month, right after Google. This video repository is home to <\/span><b>informative<\/b><span style=\"font-weight: 400;\"> and <\/span><b>entertaining<\/b><span style=\"font-weight: 400;\"> long-form video content and draws billions of views per day.<\/span><\/p>\n\n\n\n<p><b style=\"font-weight: normal;\">&nbsp;<\/b><\/p>\n\n\n<p><iframe title=\"Executive Isolation: When Corporate Communication Crumbles\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4zl4gMV3yzg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Don\u2019t expect immediate results without proper resources and quality content. <\/span><\/p>\n\n\n\n<p><b>Content<\/b><span style=\"font-weight: 400;\">: Webinars, weekly series, product demos, testimonials, event recaps<\/span><\/p>\n\n\n\n<p><b>Ideal duration<\/b><span style=\"font-weight: 400;\">: 2-4 minutes<\/span><\/p>\n\n\n\n<p><b>Autoplay<\/b><span style=\"font-weight: 400;\">: Between videos<\/span><\/p>\n\n\n\n<p><b>View count<\/b><span style=\"font-weight: 400;\">: 30 seconds<\/span><\/p>\n\n\n\n<p><b>Preferred device<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.inc.com\/bill-carmody\/how-to-leverage-social-media-in-2018-a-video-marketing-guide-for-brands.html\"><span style=\"font-weight: 400;\">Mobile<\/span><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Focus on getting discovered instead of \u2018going viral\u2019. Organize your videos into tailored video playlists. Use <\/span><b>YouTube\u2019s keyword tool<\/b><span style=\"font-weight: 400;\"> for video content ideas and target keywords. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can then slowly build a content library that skyrockets your brand awareness. <\/span><\/p>\n\n\n\n<p><b>Pro tip<\/b><span style=\"font-weight: 400;\">: 60% of YouTube subscribers <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/youtube-stars-influence\/\"><span style=\"font-weight: 400;\">consider buying advice<\/span><\/a><span style=\"font-weight: 400;\"> from their favorite creators. So, collaborate with influencers regularly.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Instagram<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Instagram users love short videos filled with <\/span><b>stunning visuals<\/b><span style=\"font-weight: 400;\"> and <\/span><b>motions<\/b><span style=\"font-weight: 400;\">. And they use hashtags to discover such delightful video content.<\/span><\/p>\n\n\n<p><a href=\"https:\/\/www.instagram.com\/p\/BoWzlANHEVJ\/?utm_source=ig_web_copy_link\">https:\/\/www.instagram.com\/p\/BoWzlANHEVJ\/?utm_source=ig_web_copy_link<\/a><\/p>\n\n\n\n<p><b style=\"font-weight: normal;\">&nbsp;<\/b><\/p>\n\n\n\n<p><b>Content<\/b><span style=\"font-weight: 400;\">: User-generated content, bloopers, behind-the-scenes, teasers<\/span><\/p>\n\n\n\n<p><b>Ideal duration<\/b><span style=\"font-weight: 400;\">: 30 seconds<\/span><\/p>\n\n\n\n<p><b>Autoplay<\/b><span style=\"font-weight: 400;\">: On<\/span><\/p>\n\n\n\n<p><b>Sound<\/b><span style=\"font-weight: 400;\">: Mute (tap to unmute)<\/span><\/p>\n\n\n\n<p><b>Dimension<\/b><span style=\"font-weight: 400;\">: Square<\/span><\/p>\n\n\n\n<p><b>View count<\/b><span style=\"font-weight: 400;\">: 3 seconds<\/span><\/p>\n\n\n\n<p><b>Preferred device<\/b><span style=\"font-weight: 400;\">: Mobile<\/span><\/p>\n\n\n\n<p><b style=\"font-weight: normal;\">&nbsp;<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The time users spent on watching Instagram videos <\/span><a href=\"https:\/\/business.instagram.com\/blog\/welcoming-two-million-advertisers\/\"><span style=\"font-weight: 400;\">increased by 80% year over year<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><b style=\"font-weight: normal;\">&nbsp;<\/b><\/p>\n\n\n\n<p><b>Pro tip<\/b><span style=\"font-weight: 400;\">: Analyze the competitor\u2019s hashtags. Experiment with Instagram\u2019s hashtag finder tool to claim a spot on your key audience\u2019 screen and improve interaction by 12% more.<\/span><\/p>\n\n\n\n<p><strong>Make stunning videos for Instagram in minutes.<\/strong><\/p>\n\n\n\n<a class=\"maxbutton-8 maxbutton maxbutton-create-videos-for-instagram-now\" title=\"Create Videos for Instagram Now\" href=\"https:\/\/rocketium.com\/signup\"><span class='mb-text'>Create Videos for Instagram Now<\/span><\/a>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Twitter <\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The Twitter videos enable <\/span><b>engagement<\/b><span style=\"font-weight: 400;\">, not your sales-y messaging. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With the faster-than-other-social-channels scroll, users come to Twitter to find <\/span><b>news<\/b><span style=\"font-weight: 400;\"> and start <\/span><b>genuine conversations<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Besides, 82% of Twitter users now <\/span><a href=\"https:\/\/www.socialmediatoday.com\/social-business\/pammoore\/2015-10-14\/how-use-native-twitter-video-marketing-business-5-best-practices\"><span style=\"font-weight: 400;\">consume social videos on the platform<\/span><\/a><span style=\"font-weight: 400;\">. And retweet videos six times more than images.<\/span><\/p>\n\n\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">THIS IS NOT A DRILL. It&#39;s a Frosty, and it&#39;s only 50 cents. <a href=\"https:\/\/t.co\/ww1Gjc4fTz\">pic.twitter.com\/ww1Gjc4fTz<\/a><\/p>\n<p>&mdash; Wendy\u2019s (@Wendys) <a href=\"https:\/\/twitter.com\/Wendys\/status\/880833846786363393?ref_src=twsrc%5Etfw\">June 30, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n\n<p><b>Content<\/b><span style=\"font-weight: 400;\">: Teaser, news, user-based content, promotion, education, GIFs, live event<\/span><\/p>\n\n\n\n<p><b>Ideal duration<\/b><span style=\"font-weight: 400;\">: 45 seconds<\/span><\/p>\n\n\n\n<p><b>Autoplay<\/b><span style=\"font-weight: 400;\">: On<\/span><\/p>\n\n\n\n<p><b>Sound<\/b><span style=\"font-weight: 400;\">: On<\/span><\/p>\n\n\n\n<p><b>View count<\/b><span style=\"font-weight: 400;\">: 2 seconds<\/span><\/p>\n\n\n\n<p><b>Preferred device<\/b><span style=\"font-weight: 400;\">: Mobile<\/span><\/p>\n\n\n\n<p><b>Pro tip<\/b><span style=\"font-weight: 400;\">: Record video replies to your followers\u2019 questions or comments (takes a few seconds). <\/span><b>Bonus tip:<\/b><span style=\"font-weight: 400;\"> Pin your video to the top of your Twitter feed.<\/span><\/p>\n\n\n\n<p><strong>Make viral Twitter videos in simple steps with Rocketium.<\/strong><\/p>\n\n\n\n<a class=\"maxbutton-5 maxbutton maxbutton-create-twitter-videos-now\" title=\"Create Twitter Videos Now\" href=\"https:\/\/rocketium.com\/signup\"><span class='mb-text'>Create Twitter Videos Now<\/span><\/a>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Snapchat<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Snapchat embodies raw, timely <\/span><b>experiments<\/b><span style=\"font-weight: 400;\"> and <\/span><b>actions<\/b><span style=\"font-weight: 400;\">. Its users are more interested in what you\u2019re shooting vs. how you\u2019re shooting it because they seek immediate emotions and reactions.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, although you may not understand this platform 100% (like moi), consider this: Snapchat users see <\/span><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2016-04-28\/snapchat-user-content-fuels-jump-to-10-billion-daily-video-views\"><b>10 billion videos in a day<\/b><\/a><span style=\"font-weight: 400;\">, and almost 60% of 13- to 34-year-old U.S. smartphone users are on it.<\/span><\/p>\n\n\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Follow along on \ud83d\udc7b Snapchat today (ibm) as we take you on a tour of one our microelectronics labs! \ud83d\udd2c <a href=\"https:\/\/t.co\/13ru0mYamD\">pic.twitter.com\/13ru0mYamD<\/a><\/p>\n<p>&mdash; IBM (@IBM) <a href=\"https:\/\/twitter.com\/IBM\/status\/740985845042151424?ref_src=twsrc%5Etfw\">June 9, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n\n<p><b style=\"font-weight: normal;\">&nbsp;<\/b><\/p>\n\n\n\n<p><b>Content<\/b><span style=\"font-weight: 400;\">: Behind-the-scenes, events, influence takeover, day-in-the-life-of<\/span><\/p>\n\n\n\n<p><b>Ideal duration<\/b><span style=\"font-weight: 400;\">: 10 seconds<\/span><\/p>\n\n\n\n<p><b>Autoplay<\/b><span style=\"font-weight: 400;\">: No<\/span><\/p>\n\n\n\n<p><b>Sound<\/b><span style=\"font-weight: 400;\">: On<\/span><\/p>\n\n\n\n<p><b>Frame<\/b><span style=\"font-weight: 400;\">: Vertical<\/span><\/p>\n\n\n\n<p><b>View count<\/b><span style=\"font-weight: 400;\">: Immediate<\/span><\/p>\n\n\n\n<p><b>Preferred device<\/b><span style=\"font-weight: 400;\">: Mobile<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p><i><span style=\"font-weight: 400;\">Use text, drawings, custom, and geofilters on your videos.<\/span><\/i><\/p><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">While Snapchat is the marketing priority of some influencers and well-known brands, it\u2019s still a work-in-progress for SMBs. A great way to make the most of it? Promote your Snapchat username regularly on other social channels.<\/span><\/p>\n\n\n\n<p><b>Pro tip<\/b><span style=\"font-weight: 400;\">: Build a story by linking your Snaps and make the first Snap count since 22% of viewers drop off after seeing it.<\/span><\/p>\n\n\n\n<p><strong>Looking for a tool to make videos on Snapchat? Your search ends here.<\/strong><\/p>\n\n\n\n<a class=\"maxbutton-7 maxbutton maxbutton-create-videos-for-snapchat-now\" title=\"Create Videos for Snapchat Now\" href=\"https:\/\/rocketium.com\/signup\"><span class='mb-text'>Create Videos for Snapchat Now<\/span><\/a>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The Facebook of professionals, LinkedIn is a strong force for scaling brand identity\u2013\u2013of your company\u2019s and yours.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And given that 9 out of 10 B2B marketers use LinkedIn as a primary platform to distribute and promote content, the faster you start, the better.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Post <\/span><b>insightful<\/b><span style=\"font-weight: 400;\">, <\/span><b>valuable<\/b><span style=\"font-weight: 400;\"> video content for users who come looking for professional engagement.<\/span><\/p>\n\n\n\n<figure><iframe src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:6299127468427132928?compact=1\" width=\"504\" height=\"284\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n\n\n\n<p><b style=\"font-weight: normal;\">&nbsp;<\/b><\/p>\n\n\n\n<p><b>Content<\/b><span style=\"font-weight: 400;\">: Testimonials, case studies, how-to content, industry conference\/event, Q&amp;As<\/span><\/p>\n\n\n\n<p><b>Ideal duration<\/b><span style=\"font-weight: 400;\">: &lt; 2 minutes<\/span><\/p>\n\n\n\n<p><b>Autoplay<\/b><span style=\"font-weight: 400;\">: No<\/span><\/p>\n\n\n\n<p><b>Sound<\/b><span style=\"font-weight: 400;\">: Mute<\/span><\/p>\n\n\n\n<p><b>Preferred device<\/b><span style=\"font-weight: 400;\">: Mobile<\/span><\/p>\n\n\n\n<p><b>Pro tip<\/b><span style=\"font-weight: 400;\">: Write a short blog post to accompany your video content to boost your engagement rate.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you want to design your video content calendar based on your marketing funnel, here\u2019s a brief overview of what to create and promote.<\/span><\/p>\n\n\n\n<p><strong>Inspire millions with your story by adding the punch of powerful videos.<\/strong><\/p>\n\n\n\n<a class=\"maxbutton-1 maxbutton maxbutton-try-now\" href=\"https:\/\/rocketium.com\"><span class='mb-text'>Create videos for LinkedIn now<\/span><\/a>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #666666; font-size: 1.25rem;\">Video content for marketing funnel<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Despite the composition of your marketing funnel, you can use videos to effectively help your customers achieve their goals and your business bottom line.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To design a funnel that inspires customer action and feedback, analyze your buyer personas and their online behavior, including:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Where they spend their time<\/span><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Which video content they engage with<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How they interact with you and your competition <\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Moving on to the funnel stages\u2026 <\/span><\/p>\n\n\n\n<p><b style=\"font-weight: normal;\">&nbsp;<\/b><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"580\" height=\"829\" src=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/11\/1111.png\" alt=\"Video content for marketing funnel\" class=\"wp-image-3400\"\/><\/figure><\/div>\n\n\n\n<p><b style=\"font-weight: normal;\"><\/b><\/p>\n\n\n\n<p><a rel=\"nofollow\" style=\"text-decoration: none;\" href=\"https:\/\/demoduck.com\/blog\/use-video-across-your-customers-buying-journey\/\"><span style=\"font-size: 12pt; font-family: 'Times New Roman'; color: #1155cc; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Source<\/span><\/a><\/p>\n\n\n\n<p><b style=\"font-weight: normal;\">&nbsp;<\/b><\/p>\n\n\n\n<p><b>Awareness<\/b><span style=\"font-weight: 400;\">: In this first stage, produce fun, short, engaging, and helpful videos like behind-the-scenes, live event, company culture highlights, etc. <\/span><\/p>\n\n\n\n<p><b>Consideration<\/b><span style=\"font-weight: 400;\">: Guide your target audience in this phase with informational video content such as product demos, case study, testimonials.<\/span><\/p>\n\n\n\n<p><b>Decision<\/b><span style=\"font-weight: 400;\">: This last stage should make the buying process smooth and easy, so go with explainer, how-to, Q&amp;A videos.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Wrapping up<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">You don\u2019t need to use every social media or post video content daily. People are already buried under millions of spammy, impersonal messages online.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, take informed steps to help your audience discover, share and connect, even if it means posting real-time, unpolished or user-generated content.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Remember: Behavior speaks louder than views.<\/span><\/p>\n\n\n\n<p><strong>Make fast, impactful, and spectacular videos in simple steps with Rocketium.&nbsp;<\/strong><\/p>\n\n\n\n<a class=\"maxbutton-3 maxbutton maxbutton-try-rocketium-now\" title=\"Try Rocketium Now\" href=\"https:\/\/rocketium.com\"><span class='mb-text'>Try Rocketium Now<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"<p>Social video marketing is intimidating. Especially when you\u2019re trying to keep afloat in the sea of changing social media algorithms.&nbsp;And yet you can\u2019t deny video is a content marketing superpower. Online videos will account for 80% of consumer internet traffic by 2020. 81% of people encouraged to buy a service\/product after watching a brand\u2019s video. [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":3403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[694],"tags":[62,64,12,6,22,54,95,21,60,32,45,25,19,58,13,93,296,24,7,131,5,37],"class_list":["post-3395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-advertisement","tag-advertising","tag-content-marketing","tag-digital-marketing","tag-facebook","tag-features","tag-font","tag-how-to","tag-infographic","tag-instagram","tag-landscape","tag-linkedin","tag-make-video","tag-marketing","tag-marketing-funnel","tag-music","tag-scale-video-content-production","tag-social-media","tag-social-media-marketing","tag-video-making","tag-videos","tag-youtube"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Customize Video Content for Every Social Media Channel | Academy<\/title>\n<meta name=\"description\" content=\"There\u2019s no doubt video content is the golden bird, but will it sing for you depends on your approach and execution. 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