{"id":3272,"date":"2018-10-31T17:16:31","date_gmt":"2018-10-31T11:46:31","guid":{"rendered":"https:\/\/rocketium.com\/academy\/?p=3272"},"modified":"2020-08-27T12:38:11","modified_gmt":"2020-08-27T07:08:11","slug":"how-to-create-a-youtube-title-that-attracts-viewers","status":"publish","type":"post","link":"https:\/\/rocketium.com\/academy\/how-to-create-a-youtube-title-that-attracts-viewers\/","title":{"rendered":"How to Create a Catchy YouTube Title That Attracts Views"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Once upon a time, generating traffic towards your site was largely dependant on writing great web copies. Nowadays, while content is still evidently relevant, the general audience\u2019s preference when it comes to learning and consuming content has shifted to videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can stop someone at the side of the road, make them choose between reading a full block of text or watch a short video, and all things considered, the person will surely choose watching videos over reading. This is largely because of digital overload that has, in part, caused people\u2019s ever-shortening attention span.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The bottom line, however, is that you have to face the facts. You either adapt and start utilizing the preferred medium, or be left behind in the dust by your competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Successful traffic-driving lead-generating YouTube titles will use a combination of some or <\/span><i><span style=\"font-weight: 400;\">all <\/span><\/i><span style=\"font-weight: 400;\">of these steps. Remember to:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consider how YouTube ranks videos on search engines,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make use of search suggestions,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Count characters in the video titles,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use the word \u201cvideo\u201d in video titles,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be descriptive, and<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clickbait<\/span><\/li>\n<\/ol>\n<h2><strong>YouTube video marketing statistics<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">As the second largest search engine in the world, YouTube has cemented its name in world history as one of the most relevant websites around. And these stats &#8212; gathered from trusted sources &#8212; prove it.<\/span><\/p>\n<p><a href=\"http:\/\/https:\/\/media.coschedule.com\/uploads\/video-marketing-statistics.png\"><img decoding=\"async\" class=\"wp-image-3276\" src=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/10\/video-marketing-statistics.png\" alt=\"Video marketing statistics for 2018\" width=\"460\" height=\"467\" \/><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">One minute of video is worth 1.8 million words. (Forrester Research)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US). (Cisco)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Users view more than 500 million hours of video each day on YouTube. (Business Insider)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">59% of executives say they would rather watch a video than reading a text. (Wordstream)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">55% of people pay close attention when consuming videos \u2014 more than all other types of content. (HubSpot)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In the past 30 days, more online video content has been uploaded to the web than the past 30 years of TV content. (Blue Corona)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Wirebuzz)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The savvy marketer sees this as a potential to generate more leads and drive traffic to their landing pages. So it\u2019s no surprise why companies have long ago begun the practice of <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/rocketium.com\/academy\/7-easy-ways-to-optimize-youtube-videos-for-seo\/\"><span style=\"font-weight: 400;\">optimizing their YouTube videos<\/span><\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And when it comes to videos, where do you think content optimization for it starts? Why in their very titles of course! The catchier (sometimes clickbait-y) your YouTube video titles are, the chances of topping on search engines become more likely. Just take hints from YouTube\u2019s biggest influencers.<\/span><\/p>\n<p>Oh, and BTW, if you&#8217;re looking for some marketing strategie for your business, check out <a href=\"https:\/\/waywardkind.com\/marketing-strategies-for-small-business\/\">this really helpful list<\/a> created by our friends over at Wayward Kind.<\/p>\n<p><span style=\"font-weight: 400;\">You often hear the importance of a catchy title being drilled into marketer\u2019s minds over and over again. It\u2019s on every how-to post. But how, <\/span><i><span style=\"font-weight: 400;\">exactly<\/span><\/i><span style=\"font-weight: 400;\">, do you create a YouTube title that drives your target audience?<\/span><\/p>\n<h2><strong>How do I create a catchy title for YouTube?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s be real. When we say video marketing on YouTube, it\u2019s all about getting the <\/span><i><span style=\"font-weight: 400;\">views<\/span><\/i><span style=\"font-weight: 400;\">. And the first thing our eyes see when we type in our needs on the search bar on YouTube is the title &#8212; and then the thumbnail.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like it or not, your YouTube titles make or break your video marketing. The title of a video helps shape your audience\u2019s decisions. It makes them subconsciously ask questions like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is this video going to be worth my time?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Will this video answer my questions?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is this what I\u2019m really looking for?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To ensure what your audiences really need to see, you have to do more than optimizing your YouTube videos as a whole &#8212; although we can all agree it\u2019s a gigantic factor. Sometimes, you need to pay attention to how your search-engine optimize your video titles as well.<\/span><\/p>\n<h3><strong>1. Learn how YouTube SEO works<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">First and foremost; in order to create a successful YouTube title, there is a need for you to understand how YouTube ranks the videos that will show up on top of search engines\u2019 search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When we say YouTube success, many people automatically define it according to the number of views it gathered. But, truth be told, video views aren\u2019t as significant in the bigger picture as people would like to believe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Views are an outdated method of measuring YouTube video engagement. Your one video can have <\/span><i><span style=\"font-weight: 400;\">thousands <\/span><\/i><span style=\"font-weight: 400;\">of views, but if no one is <\/span><i><span style=\"font-weight: 400;\">actually <\/span><\/i><span style=\"font-weight: 400;\">watching it &#8212; from start to finish, the video\u2019s ranking will plummet in search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the end of the day, YouTube is <\/span><i><span style=\"font-weight: 400;\">business<\/span><\/i><span style=\"font-weight: 400;\">, and ad revenue is what keeps it alive. Ads are the bread and butter, so this famous search engine can survive. To generate income, YouTube needs to get ads in front of viewers. Through total watch time, comments (genuine; not spammed ones), shares and embeds, as well as likes or dislikes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes, you <\/span><i><span style=\"font-weight: 400;\">need <\/span><\/i><span style=\"font-weight: 400;\">to serve YouTube\u2019s interests. That means holding viewers\u2019 elusive attention for as long as possible.<\/span><\/p>\n<h4><strong>So how else does YouTube rank your videos?<\/strong><\/h4>\n<p><span style=\"font-size: 1rem;\">In addition, keep in mind that your viewers aren\u2019t particularly fond of irrelevant content. Make sure your title delivers. Audiences want a productive experience, and publishing mediocre and poorly researched content is your one-way ticket to failure.<\/span><\/p>\n<h3><strong>2. Add search suggestions to your YouTube video title<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Everybody knows about Google\u2019s autocomplete function, but while these certainly push you into the right direction, it doesn\u2019t mean every autocomplete suggestion is title-worthy. A well-optimized YouTube title should incorporate several of the key search terms, <\/span><i><span style=\"font-weight: 400;\">and <\/span><\/i><span style=\"font-weight: 400;\">describe the content of the video perfectly.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-3275 size-full\" src=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/10\/03-Search-Suggestions-via-own-screenshot.png\" alt=\"Utilizing search suggestions\" width=\"800\" height=\"450\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For example, in the image above notice the keywords. The ones that stick-out include Google Pixel 3, price, as well as the specs. This gives you the opportunity to name your video &#8211; &#8220;Google Pixel 3 Uncovers Price and Specs&#8221;.<\/span><\/p>\n<h3><strong>3. Pick your video title carefully<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Google shortens page titles somewhere around 66 characters. Create a title that\u2019s too long, and you\u2019ll find an ellipse tagging at the very end of your title. And moreover, since YouTube automatically adds \u201cYouTube &#8211;\u201d to the beginning of every view page\u2019s title tag, you\u2019ll see that you\u2019re already 10 characters down before you even commence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why does this matter, you might ask?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is an evident disadvantage in this scenario. Your target viewers won\u2019t be able to see the full title. As a result, they won\u2019t be as compelled to click as when the full title is completely visible. It\u2019s very evident that your target audience, nowadays, is quick to move on if their first needs aren\u2019t met.<\/span><\/p>\n<h3><strong>4. Use the word &#8220;video&#8221; in your YouTube titles<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A link-building expert at The Search Agency gave Search Engine Land writer Drew Hubbard this tip years ago. Searches for videos on Google always include the word \u201cvideo.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The concept is so simple, and so trivially obvious that it confounds you. How did you not come up with that sooner? And it makes perfect sense, doesn\u2019t it? When you look for videos on Google about a specific topic, you also type in the word \u201cvideo\u201d in your engine searches.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Including the word in the title of the YouTube video vastly increases your view page\u2019s relevancy when a certain user\u2019s query contains the word \u201cvideo.\u201d Remember, however, that this tactic works better when you target searches on non-video search engines; like Google, Bing, and others. People who lurk around YouTube won\u2019t use the word \u201cvideo\u201d in their searches because it is already strongly implied.<\/span><\/p>\n<h3><strong>5. Be descriptive<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When I say, \u201cbe descriptive,\u201d it doesn\u2019t immediately translate to having a full 200-character long description as the video title. Now that would just be plainly ridiculous. When you look at it now, this kind of logic is a no-brainer. But sadly, it\u2019s a common mistake most people make.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creative and mysterious titles are great, but you might want to hold off on those genius ideas for a bit. Remember that most of your viewers will have <\/span><i><span style=\"font-weight: 400;\">absolutely <\/span><\/i><span style=\"font-weight: 400;\">no idea what your video is going to be about. The only clue they have, for a lot of the time, is the YouTube video title and a customized thumbnail image.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use the title to very quickly summarize what the video is about. For example; instead of just entitling as <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\">, try <\/span><i><span style=\"font-weight: 400;\">Digital Marketing Video for Beginners<\/span><\/i><span style=\"font-weight: 400;\">. You not only describe the video perfectly, but you\u2019re also telling your audience: \u201cHey, this video is for beginners into the field of digital marketing.\u201d<\/span><\/p>\n<h3><strong>6. Consider YouTube clickbaits<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">And last, but not the least, take a page from big YouTubers\u2019 books and do some clickbaiting. It\u2019s true that there are people who won\u2019t appreciate you luring them into your \u201ctrap,\u201d but then again, <strong>you have to do what needs to be done.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clickbaiting can end in two ways: either your clickbaiting was successful and you generate engagement from your audience, or the entire scheme comes crashing down and your video gathers nothing but ridicule for wasting your viewers\u2019 precious time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Evidently, one way to use clickbait successfully is to couple your outrageous YouTube title with incredibly well-written content and superb video production techniques. When it comes down to it, clickbait isn\u2019t what truly matters, it\u2019s the content that does.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The only purpose of a clickbait title is to attract and snag your elusive audience\u2019s attention.<\/span><\/p>\n<h2><strong>The Takeaway<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Just like every process or campaign circulating around the internet, crafting ingenious YouTube titles take brainstorming and lots of patience. It\u2019s a balancing act. Everything has to be just right &#8212; like Goldilocks\u2019 porridge. With video as the imminent future of content marketing, now is a good time as any to start honing your <\/span>video marketing<span style=\"font-weight: 400;\"> skills.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once upon a time, generating traffic towards your site was largely dependant on writing great web copies. Nowadays, while content is still evidently relevant, the general audience\u2019s preference when it comes to learning and consuming content has shifted to videos. You can stop someone at the side of the road, make them choose between reading [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":3273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[694],"tags":[124,422,423,6,420,21,415,424,416,414,70,68,421,4,419,425,5,417,37,418],"class_list":["post-3272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-ads","tag-clickbait","tag-clickbaiting","tag-digital-marketing","tag-google","tag-how-to","tag-marketer","tag-search-engine","tag-shares","tag-suggestions","tag-target-audience","tag-tips","tag-title","tag-video-marketing","tag-video-rank","tag-video-title","tag-videos","tag-viewers","tag-youtube","tag-youtube-title"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create Catchy YouTube Titles For Videos | Rocketium<\/title>\n<meta name=\"description\" content=\"Here are 6 tips to create a catchy Youtube video title, and how YouTube clickbait can be used to your advantage, but will your users hate you? 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