{"id":3254,"date":"2018-10-15T17:44:09","date_gmt":"2018-10-15T12:14:09","guid":{"rendered":"https:\/\/rocketium.com\/academy\/?p=3254"},"modified":"2020-06-05T13:53:37","modified_gmt":"2020-06-05T08:23:37","slug":"adam-goyette-vp-of-g2crowd-on-b2b-saas-marketing-and-importance-of-videos-in-b2b-marketing-strategy","status":"publish","type":"post","link":"https:\/\/rocketium.com\/academy\/adam-goyette-vp-of-g2crowd-on-b2b-saas-marketing-and-importance-of-videos-in-b2b-marketing-strategy\/","title":{"rendered":"Adam Goyette, VP of G2Crowd on B2B SaaS Marketing and Importance of Videos in B2B Marketing Strategy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Adam Goyette, the vice president of marketing at G2Crowd, is a growth marketing B2B SaaS expert with 15+ years of experience. He has developed digital, social and content marketing strategies to drive customer engagement, lead generation and revenue growth. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this interview, Adam talks about B2B SaaS marketing and shares a few non-conventional marketing strategies and explains how video is taking over the world of content marketing for B2B SaaS.<\/span><\/p>\n<p><iframe src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/514543656&amp;color=%23ff5500&amp;auto_play=true&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<h2><b>Topics Discussed in this Episode:<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">[02:30] The current state of SaaS marketing<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[04:04] Non-conventional strategies that worked really well&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[08:00] Adam&#8217;s favorite non-conventional marketing strategy<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[09:00] BONUS &#8211; Adam talks about a growth marketing handbook <\/span><\/p>\n<p><span style=\"font-weight: 400;\">[10:28] One more amazing non-conventional marketing hack<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[11:20] Conventional marketing strategies<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[13:09] How videos create an impact in conventional marketing<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[16:17] Is video marketing replacing the traditional images and textual-based content?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[17:46] Where do videos fit into the Marketing Funnel \u2013 Top of the funnel or bottom of the funnel?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[18:48] How is G2Crowd using videos in different stages of the funnel?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[22:29] Future of video marketing<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[24:30] Horizontal videos (16:9) vs vertical videos (9:16)<\/span><\/p>\n<h2><b>Key Takeaways:<\/b><\/h2>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video marketing is all about delivering the right message, to the right person, at the right time.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It&#8217;s important for your marketing team to stay up to date with the latest trends in the fast-changing industry.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You should personalize and fine-tune any tool\/software that you&#8217;re using to communicate with your customers.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Understanding your buyers and their pain points is vital.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don&#8217;t sell your product, tell your customers how the product will solve their pain points, and the product will sell itself.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you solve for customer&#8217;s pain point and deliver your message in a way that hits home, it will make a huge impact.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There are plenty of non-conventional marketing strategies that you can think of. If you do not have enough of those, then you&#8217;re definitely not end up testing and trying them out.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Everyone is doing videos, but very few of them are doing it the right way. Start doing it correctly now.<\/span><\/span><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/rocketium.com\/academy\/make-videos-stand-out\/\">Here are some tips to make a great video<\/a>.<\/strong><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video is the next big wave in marketing and it will definitely help personalize communication.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your content marketing strategy should focus more on videos than images and text-based content.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video marketing is all about what message you are delivering.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instead of redirecting their users to platforms like Wistia, businesses are putting up videos on their websites, blogs and landing pages.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You don&#8217;t need design experience, pro video making skills, a dedicated video editing team or animation skills to start making videos as a part of your content marketing plan.&nbsp;<\/span><\/li>\n<\/ul>\n<hr>\n<p style=\"text-align: center;\"><strong>Create videos in minutes<\/strong><\/p>\n<p style=\"text-align: center;\"><a class=\"maxbutton-3 maxbutton maxbutton-try-rocketium-now\" title=\"Try Rocketium Now\" href=\"https:\/\/rocketium.com\"><span class='mb-text'>Try Rocketium Now<\/span><\/a><\/p>\n<hr>\n<p>Get in touch with Adam on&nbsp;<span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.linkedin.com\/in\/adam-goyette\/\">LinkedIn<\/a><\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adam Goyette, the vice president of marketing at G2Crowd, is a growth marketing B2B SaaS expert with 15+ years of experience. He has developed digital, social and content marketing strategies to drive customer engagement, lead generation and revenue growth. In this interview, Adam talks about B2B SaaS marketing and shares a few non-conventional marketing strategies [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":3257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[PODCAST] Adam Goyette, VP Marketing, G2Crowd on B2B SaaS Marketing<\/title>\n<meta name=\"description\" content=\"In this interview, Adam Goyette shares some non-conventional marketing strategies &amp; how video marketing is evolving in the B2B SaaS marketing world.\" \/>\n<meta name=\"robots\" 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