Content is no longer limited to the written word. There are many formats in which you can communicate your ideas now. And video is one of the best ways to do that.<\/p>\n\n\n\n
This is a popular format which requires a combination of great visuals, compelling content and a lot of thinking outside-of-the-box. It\u2019s popularity comes from the simple fact that 90% of the information transmitted to the brain is visual<\/a> but also that our brain processes visual information faster. However, some rules of the written content still stand. For instance, quantity of the content doesn’t guarantee success. Quality and optimization do.<\/p>\n\n\n\n It\u2019s a widely known fact that titles matter when it comes to getting eyes on your content, no matter what kind of content it is. It\u2019s the same with videos. A boring, unattractive title will not drive traffic no matter how good the video behind it is. It also plays a vital role in your SEO. Including a keyword in your headline gives you a slight advantage, especially if that keyword exactly matches the search term of a user. <\/span>Keep it short. Under 60 characters is good to avoid getting cut off in the search results.<\/p><\/p>\n\n\n\n Descriptions should follow some basic good content rules. It should be simple and fairly short. The preview should only allow a few lines to be seen, like a standfirst publishers use to draw you into the article. To see the rest, users should have to click Show more<\/em>. This is why you should put the draw<\/em>, the one thing about your video that will pull people to watch it, there along with CTAs and so on. A good description helps you show up on the Suggested videos<\/em> sidebar which is great.<\/p><\/p>\n\n\n\nWrite an attention-grabbing title<\/strong> <\/span><\/h2><\/h2>\n\n\n\n
Optimize your descriptions<\/h2><\/h2>\n\n\n\n