{"id":2550,"date":"2018-07-04T11:48:18","date_gmt":"2018-07-04T06:18:18","guid":{"rendered":"https:\/\/rocketium.com\/academy\/?p=2550"},"modified":"2020-08-27T12:40:03","modified_gmt":"2020-08-27T07:10:03","slug":"facebook-video-ads-performance-metrics","status":"publish","type":"post","link":"https:\/\/rocketium.com\/academy\/facebook-video-ads-performance-metrics\/","title":{"rendered":"Facebook Video Ads: What Metrics You Should Track"},"content":{"rendered":"\n<p>Marketing on Facebook gives you the opportunity to leverage various types of content in your campaigns, <a rel=\"noreferrer noopener\" href=\"https:\/\/rocketium.com\/academy\/strategies-highest-facebook-video-metrics\/\" target=\"_blank\">including Facebook video ads.<\/a> Research indicates that video is the <a rel=\"noreferrer noopener\" href=\"https:\/\/marketingland.com\/study-69-marketers-plan-increase-investment-video-content-97652\" target=\"_blank\">highest-converting medium<\/a> for social marketing campaigns. Thus, it should play an important role in your <a href=\"https:\/\/taktical.co\/facebook-advertising-agency\/\">Facebook video advertising<\/a> strategy.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls muted poster=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/07\/Screenshot-2019-06-07-at-12.18.31.png\" src=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/07\/are-your-facebook-video-ads-performing-well_1532411030681.mp4\"><\/video><figcaption>Facebook video ads: What metrics you should track<\/figcaption><\/figure>\n\n\n\n<p>That said, as with any marketing campaign, it\u2019s still very important to track certain key metrics when assessing how effective a video ad is. Monitoring the following data points will help you better understand how well your Facebook videos are performing, making it easier to improve your campaign if it\u2019s not meeting your standards.<\/p>\n\n\n\n<p>You can run <a href=\"https:\/\/rocketium.com\/academy\/ab-testing-online-video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B tests on your video ads<\/a> and pick the best performing video version to show to your audience. But how do you know which video performs the best? And what metrics should you consider? Here are 4 metrics you should be tracking:<\/p>\n\n\n\n<style>\n .modal{\nmax-width: 100%;\n  top: 0;\n  left: 0;\n  right: 0;\n  margin: auto;\n  width: 100%;\n  height: 100%;\n}\n#Rocketium-scheduleDemoModal .modal-dialog {\n  width: 100%;\n  height: 100%;\n  max-width: 100%;\n}\n.modal-body {\nheight: 100%;\n}\n    .form-widget {\n      width: 100%;\n      margin: 0 auto;\n      padding: 7px;\n      position: relative;\n      border: 1px solid #ddd;\n      background-color: #fff;\n      border-radius: 1mm;\n      background: repeating-linear-gradient(135deg,#ff3c3e 10px, #e66465 25px, #f0f5f9 25px, #f0f5f9 40px, #4d59de 40px, #5c67e0 55px, #f0f5f9 55px, #f0f5f9 70px)!important;\n    }\n    .form-widget__inner {\n      display: flex;\n      justify-content: center;\n      align-content: center;\n      background: #ecedf9;\n      width: 100%;\n      text-align: center;\n    }\n    .form-widget__form {\n      padding: 40px;\n    }\n    .form-widget__form input {\n      height: 44px;\n      border-radius: 5px;\n      border: 1px solid #cccccc;\n      padding-left: 15px;\n      width: calc( 100% - 219px );\n    }\n    .form-widget__form input:focus {\n      border-color: #007eff;\n      outline: 0;\n    }\n    .form-widget__btn {\n      background: #007eff;\n      color: #fff;\n      height: 44px;\n      border-radius: 5px;\n      border: none;\n      cursor: pointer;\n      font-size: 17px;\n      width: 215px;\nmargin-left: 15px;\ncursor: pointer;\n    }\n    .form-widget__btn:hover {\n      background: #0068d2;\n    }\n    .form-widget__btn:focus{\n      outline: 0;\n    }\n    .form-widget__heading {\n      margin-top: 0 !important;\n      margin-bottom: 10px;\n      font-size: 34px;\n    }\n    .form-widget__description {\n      margin-bottom: 25px;\n      font-size: 18px;\n    }\n.form-widget__input-wrapper{\ndisplay: flex;\n}\n  <\/style>\n  <div class=\"form-widget\">\n    <div class=\"form-widget__inner\">\n      <div class=\"form-widget__form\">\n        <h2 class=\"form-widget__heading\">Make multiple video variations for A\/B tests!<\/h2>\n        <p class=\"form-widget__description\">Use Rocketium&#8217;s video API to make multiple video variations for split testing. Easy and hassle-free integration in minutes<\/p>\n<div class=\"form-widget__input-wrapper\">\n        <input type=\"email\" class=\"form-widget__input\" id=\"email\" placeholder=\"john.doe@email.com\">\n        <button id=\"form-widget-academy-1\" class=\"form-widget__btn form-widget-btn-action\">I&#8217;m interested!<\/button>\n<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<script type=\"text\/javascript\" src=\"\/js\/api\/jquery.min.js\"><\/script>\n<script type=\"text\/javascript\" src=\"\/js\/lscache.min.js\"><\/script>\n<script type=\"text\/javascript\" src=\"\/js\/commons.js\"><\/script>\n<script>\n  function submitDemoForm(email, data, demopageFrom, self) {\n    try {\n      $zoho.salesiq.visitor.email(data.email);\n    } catch(err) {\n    }\n    pushGAEvent('Demo Request', 'Click', function() { }, 'API Landing Page');\n    ajaxHandler(\"\/api\/v1\/contact\/email\", {\n      recipient: \"sales@rocketium.com\",\n      replyTo: data.email,\n      crm: true,\n      subject: demopageFrom + ' form submitted ',\n      body: data,\n      slackUserName: demopageFrom,\n      slack_icon_emoji: demopageFrom\n    }, \"POST\", function (user) {\n    });\n    $(\".form-widget__input\").val('');\n\u200b\n    pushCleverTapEvent('API Demo Requested', data);\n    \/\/   Event snippet for Demo Requested conversion page\n    \/\/   In your html page, add the snippet and call gtag_report_conversion when someone clicks on the chosen link or button.\n    if (self.attr('id') === 'form-widget-academy-1') {\n\t    \n window.open('https:\/\/calendly.com\/launchwithrocketium\/rocketium-demo?back=1&'+email+'','_blank');\n    }\n     }\n  $(document).on('click','.form-widget-btn-action', function (e) {\n    \n    var self = $(this);\n    var clickEvent;\n    var sectionName;\n  \n    \/\/ get details from form and fill them up here.\n    if ($(this).attr('id') === 'form-widget-academy-1') {\n      sectionName = 'form widget';\n      var email = $(\".form-widget__input\").val().replace(\/^\\s+|\\s+$\/g, \"\");\n       clickEvent = 'form widget';\n    }\n    \/\/ var regCompany = \/(?<=@)[^.]+(?=\\.)\/;\n    \/\/ above doesn't work on FF, because of missing support.\n    var regCompany = \/@([^.]+)(?=\\.)\/g;\n    var companyDomain = regCompany.exec(email);\n\u200b\n    var website = $('#website').val();\n    var details = $('#details').val();\n\u200b\n    var firstRef = lscache.get(\"r-referrer-first\");\n    var lastRef = lscache.get(\"r-referrer-last\");\n    if(!nullCheck(firstRef)) {\n      var firstRefValue = firstRef;   \n    } else {\n      var firstRefValue = 'NA'\n    }\n    if (!nullCheck(lastRef)) {\n      var lastRefValue = lastRef;\n    } else {\n      var lastRefValue = 'NA'\n    }\n    var allCtas = $('[data-demo-ga-id]');\n    var eventNamee;\n    var companyName = email;\n    try {\n      companyName = companyDomain[0]\n      companyName = companyDomain[1];\n    } catch(err) {\n\u200b\n    }\n    var data = {\n      email: email,\n      company: companyName,\n      'Referrer First': firstRefValue,\n      'Referrer Last': lastRefValue,\n      'Page Url': window.location.href,\n      details: 'NA',\n      'click event' : clickEvent,\n      phone: 'NA',\n      Page: document.title,\n      Section: sectionName,\n    }\n    var newData = getReferralDetails();\n    for (var key in newData) {\n      data[key] = newData[key];\n    }\n    if (window.Intercom) {\n      data.intercomId = Intercom(\"getVisitorId\");\n    }\n    if ($(this).attr('id') === 'form-widget-academy-1') {\n      var demopageFrom = 'Request Demo From Form Widget';\n    }\n    var slackIcon = ':information_desk_person:';\n      if (validateEmail(email)) {\n        submitDemoForm(email, data, demopageFrom, self);\n      } else {\n        $(\".form-widget__input\").attr('style', 'border-color:red');\n      }\n  });\n<\/script>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>View-Through Rate<\/strong><\/h2>\n\n\n\n<p>The view-through rate refers to the people who viewed your video once it reached them. Mathematically, is the number of videos watched divided by the number of impressions (times a page loaded with a video). This metric essentially tells you whether the content a user first sees when your video reaches them is effective in catching their attention. <\/p>\n\n\n\n<p>If you\u2019re not satisfied with your view-through rate, you may want to make changes to the first few seconds of the video. You could also consider adding a more relevant description, thumbnail and title.<\/p>\n\n\n\n<p>Here is a quick read on <a href=\"https:\/\/rocketium.com\/academy\/video-thumbnail-importance\/\" target=\"_blank\" rel=\"noreferrer noopener\">video thumbnails and its importance.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Positive Engagement Indicators<\/strong><\/h2>\n\n\n\n<p>Don\u2019t make the mistake of assuming everyone who viewed your video had a positive reaction to it. Simply tracking views won\u2019t tell you with any degree of certainty whether a video is making the right impression on potential customers or not. <\/p>\n\n\n\n<p>That\u2019s why it\u2019s also important to track indicators of positive engagement with the content. This includes shares, likes, comments and the shares, likes and comments on the shared posts.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1920\" height=\"1493\" src=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/07\/facebook-video-ads-must-get-positive-engagement.png\" alt=\"facebook video ads must get positive engagement\" class=\"wp-image-2552\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Average Watch Time of Facebook Video Ads<\/strong><\/h2>\n\n\n\n<p>According to <a href=\"https:\/\/www.business2community.com\/facebook\/state-facebook-video-year-2017-video-length-time-watched-01834666\">one study<\/a>, the average amount of time a user spends watching a video on Facebook is just 10 seconds. Obviously, the more time people spend watching your video, the more engaged they are with the content. Only tracking video views won\u2019t give you the full picture; it\u2019s worth paying attention to how much time the average person spends watching the video. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>10-Second Video Views<\/strong><\/h2>\n\n\n\n<p>Facebook lets you track how many times a user has watched your video for 3 seconds or longer. Unfortunately, because Facebook videos often play automatically in users\u2019 feeds, this metric doesn\u2019t give you the clearest picture of how genuinely engaging your content is.<\/p>\n\n\n\n<p>Thankfully, Facebook lets you track another metric - 10-second video views. Seeing how often people watch your video content for 10 seconds or longer will let you know if you\u2019ve succeeded in capturing your audience\u2019s attention. This will also tell you if the <a href=\"https:\/\/rocketium.com\/academy\/keep-mind-creating-video-content\/\">audience you're targeting<\/a> is the right one for your video ad or not.<\/p>\n\n\n\n<p>To reiterate, the point of tracking these metrics isn\u2019t simply to learn how to improve Facebook video marketing performance. Tracking key metrics like those listed above gives you the information you need to make changes to a campaign if it isn\u2019t working. Monitor these statistics, and you\u2019ll gain an edge over the competition!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing on Facebook gives you the opportunity to leverage various types of content in your campaigns, including Facebook video ads. Research indicates that video is the highest-converting medium for social marketing campaigns. Thus, it should play an important role in your Facebook video advertising strategy. That said, as with any marketing campaign, it\u2019s still very [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":2551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[694],"tags":[301,303,297,300,298,299,302,304],"class_list":["post-2550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-facebook-a-b-testing-tips","tag-facebook-ad-marketing-strategy","tag-facebook-video-ads","tag-facebook-video-advertising-tips","tag-how-to-advertise-on-facebook","tag-improve-facebook-video-marketing-performance","tag-increase-facebook-post-engagement","tag-tips-for-your-facebook-video-adverts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Video Ads: What Metrics To Track | Rocketium Academy<\/title>\n<meta name=\"description\" content=\"Facebook video ads can drive good quality traffic and improve the conversions for your business. Here are some Facebook video ad metrics you should track.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rocketium.com\/academy\/facebook-video-ads-performance-metrics\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pulkit Jain\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/rocketium.com\/academy\/facebook-video-ads-performance-metrics\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/rocketium.com\/academy\/facebook-video-ads-performance-metrics\/\"},\"author\":{\"name\":\"Pulkit Jain\",\"@id\":\"https:\/\/172.31.44.85\/academy\/#\/schema\/person\/f51cbe7c3695b88062d747dfd1c3ceea\"},\"headline\":\"Facebook Video Ads: What Metrics You Should Track\",\"datePublished\":\"2018-07-04T06:18:18+00:00\",\"dateModified\":\"2020-08-27T07:10:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/rocketium.com\/academy\/facebook-video-ads-performance-metrics\/\"},\"wordCount\":606,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/172.31.44.85\/academy\/#organization\"},\"image\":{\"@id\":\"https:\/\/rocketium.com\/academy\/facebook-video-ads-performance-metrics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/07\/facebook-video-ads-performance.jpg\",\"keywords\":[\"facebook a\/b testing tips\",\"facebook ad marketing strategy\",\"facebook video ads\",\"facebook video advertising tips\",\"how to advertise on facebook\",\"improve facebook video marketing performance\",\"increase facebook post engagement\",\"tips for your facebook video adverts\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/rocketium.com\/academy\/facebook-video-ads-performance-metrics\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rocketium.com\/academy\/facebook-video-ads-performance-metrics\/\",\"url\":\"https:\/\/rocketium.com\/academy\/facebook-video-ads-performance-metrics\/\",\"name\":\"Facebook Video Ads: What Metrics To Track | Rocketium Academy\",\"isPartOf\":{\"@id\":\"https:\/\/172.31.44.85\/academy\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/rocketium.com\/academy\/facebook-video-ads-performance-metrics\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/rocketium.com\/academy\/facebook-video-ads-performance-metrics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/07\/facebook-video-ads-performance.jpg\",\"datePublished\":\"2018-07-04T06:18:18+00:00\",\"dateModified\":\"2020-08-27T07:10:03+00:00\",\"description\":\"Facebook video ads can drive good quality traffic and improve the conversions for your business. Here are some Facebook video ad metrics you should track.\",\"breadcrumb\":{\"@id\":\"https:\/\/rocketium.com\/academy\/facebook-video-ads-performance-metrics\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rocketium.com\/academy\/facebook-video-ads-performance-metrics\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rocketium.com\/academy\/facebook-video-ads-performance-metrics\/#primaryimage\",\"url\":\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/07\/facebook-video-ads-performance.jpg\",\"contentUrl\":\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/07\/facebook-video-ads-performance.jpg\",\"width\":\"1920\",\"height\":\"1536\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rocketium.com\/academy\/facebook-video-ads-performance-metrics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/172.31.44.85\/academy\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\/\/rocketium.com\/academy\/category\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Facebook Video Ads: What Metrics You Should Track\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/172.31.44.85\/academy\/#website\",\"url\":\"https:\/\/172.31.44.85\/academy\/\",\"name\":\"Academy\",\"description\":\"Get ahead with a unique editorial that focuses on the creative insights, design best practices, marketing, and technology.\",\"publisher\":{\"@id\":\"https:\/\/172.31.44.85\/academy\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/172.31.44.85\/academy\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/172.31.44.85\/academy\/#organization\",\"name\":\"Rocketium\",\"url\":\"https:\/\/172.31.44.85\/academy\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/172.31.44.85\/academy\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2017\/05\/logo_new_yellow__1024.png\",\"contentUrl\":\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2017\/05\/logo_new_yellow__1024.png\",\"width\":1024,\"height\":1024,\"caption\":\"Rocketium\"},\"image\":{\"@id\":\"https:\/\/172.31.44.85\/academy\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/rocketiumapp\/\",\"https:\/\/x.com\/rocketium\",\"https:\/\/www.instagram.com\/rocketium_app\/\",\"https:\/\/linkedin.com\/company\/rocketium\",\"https:\/\/www.youtube.com\/channel\/UCvtl87vJeCZfQO7HaKzLpfw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/172.31.44.85\/academy\/#\/schema\/person\/f51cbe7c3695b88062d747dfd1c3ceea\",\"name\":\"Pulkit Jain\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/172.31.44.85\/academy\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/01\/18893352_1426266007419555_7000268831398198001_n.jpg\",\"contentUrl\":\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/01\/18893352_1426266007419555_7000268831398198001_n.jpg\",\"caption\":\"Pulkit Jain\"},\"description\":\"Engineer \u2022 Marketer \u2022 Tech Geek \u2022 Movie &amp; Comic book nerd \u2022 Avid reader \u2022 Gaming Addict \u2022 Football fanatic #GGMU\",\"sameAs\":[\"https:\/\/www.facebook.com\/jainpulkit.26\"],\"url\":\"https:\/\/rocketium.com\/academy\/author\/pulkit-jain\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook Video Ads: What Metrics To Track | Rocketium Academy","description":"Facebook video ads can drive good quality traffic and improve the conversions for your business. Here are some Facebook video ad metrics you should track.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rocketium.com\/academy\/facebook-video-ads-performance-metrics\/","twitter_misc":{"Written by":"Pulkit Jain","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rocketium.com\/academy\/facebook-video-ads-performance-metrics\/#article","isPartOf":{"@id":"https:\/\/rocketium.com\/academy\/facebook-video-ads-performance-metrics\/"},"author":{"name":"Pulkit Jain","@id":"https:\/\/172.31.44.85\/academy\/#\/schema\/person\/f51cbe7c3695b88062d747dfd1c3ceea"},"headline":"Facebook Video Ads: What Metrics You Should Track","datePublished":"2018-07-04T06:18:18+00:00","dateModified":"2020-08-27T07:10:03+00:00","mainEntityOfPage":{"@id":"https:\/\/rocketium.com\/academy\/facebook-video-ads-performance-metrics\/"},"wordCount":606,"commentCount":0,"publisher":{"@id":"https:\/\/172.31.44.85\/academy\/#organization"},"image":{"@id":"https:\/\/rocketium.com\/academy\/facebook-video-ads-performance-metrics\/#primaryimage"},"thumbnailUrl":"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/07\/facebook-video-ads-performance.jpg","keywords":["facebook a\/b testing tips","facebook ad marketing strategy","facebook video ads","facebook video advertising tips","how to advertise on facebook","improve facebook video marketing performance","increase facebook post engagement","tips for your facebook video adverts"],"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rocketium.com\/academy\/facebook-video-ads-performance-metrics\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rocketium.com\/academy\/facebook-video-ads-performance-metrics\/","url":"https:\/\/rocketium.com\/academy\/facebook-video-ads-performance-metrics\/","name":"Facebook Video Ads: What Metrics To Track | Rocketium Academy","isPartOf":{"@id":"https:\/\/172.31.44.85\/academy\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rocketium.com\/academy\/facebook-video-ads-performance-metrics\/#primaryimage"},"image":{"@id":"https:\/\/rocketium.com\/academy\/facebook-video-ads-performance-metrics\/#primaryimage"},"thumbnailUrl":"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/07\/facebook-video-ads-performance.jpg","datePublished":"2018-07-04T06:18:18+00:00","dateModified":"2020-08-27T07:10:03+00:00","description":"Facebook video ads can drive good quality traffic and improve the conversions for your business. Here are some Facebook video ad metrics you should track.","breadcrumb":{"@id":"https:\/\/rocketium.com\/academy\/facebook-video-ads-performance-metrics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rocketium.com\/academy\/facebook-video-ads-performance-metrics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rocketium.com\/academy\/facebook-video-ads-performance-metrics\/#primaryimage","url":"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/07\/facebook-video-ads-performance.jpg","contentUrl":"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/07\/facebook-video-ads-performance.jpg","width":"1920","height":"1536"},{"@type":"BreadcrumbList","@id":"https:\/\/rocketium.com\/academy\/facebook-video-ads-performance-metrics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/172.31.44.85\/academy\/"},{"@type":"ListItem","position":2,"name":"Marketing","item":"https:\/\/rocketium.com\/academy\/category\/marketing\/"},{"@type":"ListItem","position":3,"name":"Facebook Video Ads: What Metrics You Should Track"}]},{"@type":"WebSite","@id":"https:\/\/172.31.44.85\/academy\/#website","url":"https:\/\/172.31.44.85\/academy\/","name":"Academy","description":"Get ahead with a unique editorial that focuses on the creative insights, design best practices, marketing, and technology.","publisher":{"@id":"https:\/\/172.31.44.85\/academy\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/172.31.44.85\/academy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/172.31.44.85\/academy\/#organization","name":"Rocketium","url":"https:\/\/172.31.44.85\/academy\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/172.31.44.85\/academy\/#\/schema\/logo\/image\/","url":"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2017\/05\/logo_new_yellow__1024.png","contentUrl":"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2017\/05\/logo_new_yellow__1024.png","width":1024,"height":1024,"caption":"Rocketium"},"image":{"@id":"https:\/\/172.31.44.85\/academy\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/rocketiumapp\/","https:\/\/x.com\/rocketium","https:\/\/www.instagram.com\/rocketium_app\/","https:\/\/linkedin.com\/company\/rocketium","https:\/\/www.youtube.com\/channel\/UCvtl87vJeCZfQO7HaKzLpfw"]},{"@type":"Person","@id":"https:\/\/172.31.44.85\/academy\/#\/schema\/person\/f51cbe7c3695b88062d747dfd1c3ceea","name":"Pulkit Jain","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/172.31.44.85\/academy\/#\/schema\/person\/image\/","url":"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/01\/18893352_1426266007419555_7000268831398198001_n.jpg","contentUrl":"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/01\/18893352_1426266007419555_7000268831398198001_n.jpg","caption":"Pulkit Jain"},"description":"Engineer \u2022 Marketer \u2022 Tech Geek \u2022 Movie &amp; Comic book nerd \u2022 Avid reader \u2022 Gaming Addict \u2022 Football fanatic #GGMU","sameAs":["https:\/\/www.facebook.com\/jainpulkit.26"],"url":"https:\/\/rocketium.com\/academy\/author\/pulkit-jain\/"}]}},"jetpack_featured_media_url":"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/07\/facebook-video-ads-performance.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rocketium.com\/academy\/wp-json\/wp\/v2\/posts\/2550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rocketium.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rocketium.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rocketium.com\/academy\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/rocketium.com\/academy\/wp-json\/wp\/v2\/comments?post=2550"}],"version-history":[{"count":0,"href":"https:\/\/rocketium.com\/academy\/wp-json\/wp\/v2\/posts\/2550\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rocketium.com\/academy\/wp-json\/wp\/v2\/media\/2551"}],"wp:attachment":[{"href":"https:\/\/rocketium.com\/academy\/wp-json\/wp\/v2\/media?parent=2550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rocketium.com\/academy\/wp-json\/wp\/v2\/categories?post=2550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rocketium.com\/academy\/wp-json\/wp\/v2\/tags?post=2550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}