{"id":2539,"date":"2018-06-26T11:56:51","date_gmt":"2018-06-26T06:26:51","guid":{"rendered":"https:\/\/rocketium.com\/academy\/?p=2539"},"modified":"2020-08-27T12:40:12","modified_gmt":"2020-08-27T07:10:12","slug":"2018-predicting-future-video-marketing","status":"publish","type":"post","link":"https:\/\/rocketium.com\/academy\/2018-predicting-future-video-marketing\/","title":{"rendered":"2018: Predicting the Future of Video Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There\u2019s no way around it: Any business that wants to elevate its marketing strategy must get serious about video marketing. The latest video trends suggest that soon, the majority of consumable content on the internet will be in the form of video.<\/span><\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/276192798?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\"><\/iframe><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">So how do you create and incorporate engaging video content into your marketing strategy and not get left in the dust wondering why no one\u2019s engaging with your static, text-only page? Let\u2019s take a look at a few predictions for the future of video marketing to help ensure that your content is well made and well marketed moving forward in a competitive marketplace.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Authenticity Is Everything<\/span><\/h2>\n<p><a href=\"https:\/\/www.appnovation.com\/blog\/top-digital-branding-trends-and-challenges-mature-digital-age\"><span style=\"font-weight: 400;\">According to Appnovation<\/span><\/a><span style=\"font-weight: 400;\">, authenticity is one of six major trends impacting the future of brand survival. Authenticity just means portraying your brand accurately. By presenting your brand\u2019s true culture and values, you\u2019re creating trust between you and your customer. If you don\u2019t appear authentic in your marketing efforts, no one will want to engage with your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The distance and boundaries between brands and their customers is slowly closing. Today, people expect a personalized experience that feels real. If they don\u2019t get it, they have the option of taking their business elsewhere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With so many options available, people today are more and more likely to seek out a personal relationship with a brand that feels authentic. Being authentic could be as simple as replying to customer comments on social media channels, personalizing newsletters, and using video to show the people behind the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By presenting yourself as a real person talking to other real people, you\u2019re giving consumers a reason to choose you and your service over everyone else in a vast and overwhelming sea of options. Authenticity is essential for being successful in the future of video marketing.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Living In a Livestreamed World<\/span><\/h2>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/rocketium.com\/academy\/live-video-streaming-tools\/\"><span style=\"font-weight: 400;\">Livestreaming<\/span><\/a><\/span><span style=\"font-weight: 400;\"> has become an extremely popular form of video marketing. With many tools available to make it a quick and easy process and more being developed every day, livestreaming is likely to continue to be an effective way for companies to incorporate video into their marketing efforts in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apps like Zoom and Crowdcast, as well as social media features like Facebook Live and going live on Instagram, make it easy to record and stream video in real time, helping your customers and audience feel more connected to you. As more and more consumers take advantage of livestreaming, they\u2019ll want to see the brands they support doing the same.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Livestreaming is a great way to interact with your audience. Be sure to define a clear goal before going live so that you\u2019re aware of your livestreaming objective. Maybe you want to answer customer questions about a new product, or inform your network of a new project or venture. Whatever the purpose, livestreaming can help get the word out.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Importance of Interaction in Video Marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">People are no longer satisfied with simply reading text on a page. They want to engage on the internet. Luckily for marketers and businesses, new technology is making it possible to engage creatively and dynamically in new ways every day. This technology can help you come up with creative ways to interact with and personalize your content. The more you do this, the more audiences will respond.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chatbots that pop up when you visit a webpage provide a personal customer service option, for example, while the use of artificial intelligence and virtual reality create compelling ways to engage with a website, from virtual online stores to personalized shopping experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies are even using virtual reality to study their audiences and conduct research.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt has been found that shoppers make approximately 70% of their brand decisions when they are already inside the store,\u201d <\/span><a href=\"https:\/\/onlineprograms.rutgers.edu\/\"><span style=\"font-weight: 400;\">says Rutgers University<\/span><\/a><span style=\"font-weight: 400;\">. \u201cSome wait until the last minute to decide \u2026 A lot of factors influence their choices. Accurate simulation is required to conduct reliable research. VR technologies can provide this accuracy.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s clear that the appeal and application of video marketing is beginning to go beyond customer interaction. Companies are likely to take advantage of this trend in the future and utilize video paired with new technology to carry out market research that will better their companies.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Closed Captioning\/Subtitles<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The only thing worse than not having a video marketing strategy is creating great video content and not <\/span><a href=\"https:\/\/rocketium.com\/academy\/video-marketing-boost-seo-rankings\/\"><span style=\"font-weight: 400;\">optimizing it for SEO<\/span><\/a><span style=\"font-weight: 400;\">. What good is a great video if no one sees it? Spoiler alert: No good at all. There are many things you can to do increase the visibility of your content, from keyword research to link building.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using subtitles or closed captioning is one <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/rocketium.com\/academy\/the-latest-video-trends-of-2018\/\"><span style=\"font-weight: 400;\">trend in video marketing<\/span><\/a><\/span><span style=\"font-weight: 400;\"> that\u2019s predicted to continue and that can help your content get more engagement. When text appears on a video screen, users are getting information from the video regardless of whether they have the sound on or off.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Prioritizing Video<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s no secret that <\/span><a href=\"https:\/\/asuonline.asu.edu\/newsroom\/online-learning-tips\/explore-your-career-marketing-director\"><span style=\"font-weight: 400;\">marketing directors<\/span><\/a><span style=\"font-weight: 400;\"> have the difficult job of always staying up to date on the latest and greatest practices and collaborating with other departments to achieve success for a brand or service. And marketers can\u2019t be savvy unless they place video media at the forefront of their content marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By prioritizing your efforts to address the predicted importance of authenticity, immersive interaction, livestreaming, <a href=\"https:\/\/rocketium.com\/academy\/add-subtitles-video\/\">subtitles<\/a>, and personalization in video marketing, your company or brand will surely feel a positive impact.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s no way around it: Any business that wants to elevate its marketing strategy must get serious about video marketing. The latest video trends suggest that soon, the majority of consumable content on the internet will be in the form of video. So how do you create and incorporate engaging video content into your marketing [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":2603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[694],"tags":[280,287,288,286,285,281,283,284,282],"class_list":["post-2539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-future-of-video-content-marketing","tag-future-of-video-marketing","tag-how-to-do-video-marketing","tag-video-content-marketing-strategy","tag-video-content-strategy","tag-video-marketing-prediction","tag-video-marketing-tips-2018","tag-video-marketing-trends-2018","tag-what-is-the-future-of-video-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2018: Predicting the Future of Video Marketing<\/title>\n<meta name=\"description\" content=\"Any business that wants to elevate its marketing strategy must get serious about video marketing. 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