{"id":2528,"date":"2018-06-21T15:11:36","date_gmt":"2018-06-21T09:41:36","guid":{"rendered":"https:\/\/rocketium.com\/academy\/?p=2528"},"modified":"2021-10-25T19:44:29","modified_gmt":"2021-10-25T14:14:29","slug":"6-ways-video-impacts-ecommerce-industry","status":"publish","type":"post","link":"https:\/\/rocketium.com\/academy\/6-ways-video-impacts-ecommerce-industry\/","title":{"rendered":"6 Ways Video Impacts The Ecommerce Industry"},"content":{"rendered":"\n

The ecommerce industry hasn\u2019t been around for all that long in the grand scheme of things, yet it has changed enormously in that time. Who could have envisioned the level of fast retail accessibility we now have with 24\/7 internet-enabled devices?<\/span><\/p>\n\n\n\n

As technology has matured, UX practises have gone from cluttered desktop interfaces to fledgling mobile designs, and then ahead to clean, minimalist mobile-first responsive designs. Buyers now take options and convenience for granted \u2014 and ecommerce video has assumed dominance.<\/span><\/p>\n\n\n\n

But why is this, exactly? If we get a little more granular, how has video left its mark on the ecommerce industry, and what can we expect in the future? Let\u2019s go through it.<\/span><\/p>\n\n\n\n

#1 Video Drives Up Presentation Standards<\/span><\/h2>\n\n\n\n

What do you think of when you imagine a product array from a retail site? A decent image for each one, perhaps some additional images from different angles to provide some more information for the user. Video blows that kind of detail out of the water, and thanks to the march of technology, the barriers to entry have all but disappeared.<\/span><\/p>\n\n\n\n

Until just a handful of years ago, high-quality video wasn\u2019t viable online: the hosting infrastructures weren\u2019t there, recording equipment was expensive and unwieldy, and internet connections couldn\u2019t handle large files.<\/span><\/p>\n\n\n\n

But today, YouTube and comparable sites will store as much as you want, just about <\/span>everyone has a smartphone capable of shooting decent footage<\/span><\/a>, and mobile data connections are perfectly adequate for streaming in HD.<\/span><\/p>\n\n\n\n

Because of this, the <\/span>ideal <\/span><\/i>product listing has changed significantly, with users expecting so much more and more often than not being disappointed when there isn\u2019t some kind of introductory video displaying a product. I know I find it invaluable, especially when I\u2019m looking at electronic products.<\/span><\/p>\n\n\n\n

#2 Video Provides Creative Options<\/span><\/h2>\n\n\n\n

You can accomplish a lot with page text and imagery, but you can do so much more with video, and retailers have steadily come to understand this. As an ecommerce video maker, you can provide commentary on an item, talk directly to camera, narrate product construction or a guide on how to use it. To add to this, you can also shoot footage in different places and in different styles, then bring in post-production elements to make it even more stylized.<\/span><\/p>\n\n\n\n