{"id":2514,"date":"2018-06-15T12:03:18","date_gmt":"2018-06-15T06:33:18","guid":{"rendered":"https:\/\/rocketium.com\/academy\/?p=2514"},"modified":"2021-11-12T16:42:06","modified_gmt":"2021-11-12T11:12:06","slug":"make-engaging-video-social-media","status":"publish","type":"post","link":"https:\/\/rocketium.com\/academy\/make-engaging-video-social-media\/","title":{"rendered":"How to Make An Engaging Video for Social Media in 2019"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">The trend of daily video views around the globe is very dominant. It is all over the internet, and you don\u2019t need to look into the statistics because it&#8217;s not a secret as to how viral a good video is on social media.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, how do you make a good video for social media engagement? That is the question that this article will answer through its six guidelines.<\/span><\/p>\n\n\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/275201709?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\"><\/iframe><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Identify your end goal &amp; video statement<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Marketing is one of the objectives existing right now in all social media. To let you know that we are on the same page. This write-up is about how you can use video for social media, in the best way as a marketing tool. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Now that you are acquainted with the true objective, it is essential to further break it down into more specific objectives.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Do you want to make people aware of your product? A new gadget came out, and do you need to promote it well? Or are you determined to show to the world your company culture so that it will ensure everyone that whatever product your company has is an absolute quality?<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>BONUS READ: <span style=\"text-decoration: underline;\"><a href=\"https:\/\/rocketium.com\/academy\/videos-different-stages-marketing-funnel\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to setup goals for videos at every stage of your marketing funnel<\/a><\/span><\/p><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">Focusing on a single objective one at a time will help you get your point across while preventing your readers from being confused and too overwhelmed, and through this, your video will also be shorter, because it is more concise and more direct to the point. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">People in social media, who are usually busy and have small patience with a long video, will surely love it.<\/span><\/p>\n\n\n\n<style>\n .modal{\nmax-width: 100%;\n  top: 0;\n  left: 0;\n  right: 0;\n  margin: auto;\n  width: 100%;\n  height: 100%;\n}\n#Rocketium-scheduleDemoModal .modal-dialog {\n  width: 100%;\n  height: 100%;\n  max-width: 100%;\n}\n.modal-body {\nheight: 100%;\n}\n    .form-widget {\n      width: 100%;\n      margin: 0 auto;\n      padding: 7px;\n      position: relative;\n      border: 1px solid #ddd;\n      background-color: #fff;\n      border-radius: 1mm;\n      background: repeating-linear-gradient(135deg,#ff3c3e 10px, #e66465 25px, #f0f5f9 25px, #f0f5f9 40px, #4d59de 40px, #5c67e0 55px, #f0f5f9 55px, #f0f5f9 70px)!important;\n    }\n    .form-widget__inner {\n      display: flex;\n      justify-content: center;\n      align-content: center;\n      background: #ecedf9;\n      width: 100%;\n      text-align: center;\n    }\n    .form-widget__form {\n      padding: 40px;\n    }\n    .form-widget__form input {\n      height: 44px;\n      border-radius: 5px;\n      border: 1px solid #cccccc;\n      padding-left: 15px;\n      width: calc( 100% - 219px );\n    }\n    .form-widget__form input:focus {\n      border-color: #007eff;\n      outline: 0;\n    }\n    .form-widget__btn {\n      background: #007eff;\n      color: #fff;\n      height: 44px;\n      border-radius: 5px;\n      border: none;\n      cursor: pointer;\n      font-size: 17px;\n      width: 215px;\nmargin-left: 15px;\ncursor: pointer;\n    }\n    .form-widget__btn:hover {\n      background: #0068d2;\n    }\n    .form-widget__btn:focus{\n      outline: 0;\n    }\n    .form-widget__heading {\n      margin-top: 0 !important;\n      margin-bottom: 10px;\n      font-size: 34px;\n    }\n    .form-widget__description {\n      margin-bottom: 25px;\n      font-size: 18px;\n    }\n.form-widget__input-wrapper{\ndisplay: flex;\n}\n  <\/style>\n  <div class=\"form-widget\">\n    <div class=\"form-widget__inner\">\n      <div class=\"form-widget__form\">\n        <h2 class=\"form-widget__heading\">Create thousands of social videos at once!<\/h2>\n        <p class=\"form-widget__description\">Use Rocketium&#8217;s video API to make videos for social media at scale. Easy and hassle-free integration in minutes.<\/p>\n<div class=\"form-widget__input-wrapper\">\n        <input type=\"email\" class=\"form-widget__input\" id=\"email\" placeholder=\"john.doe@email.com\">\n        <button id=\"form-widget-academy-1\" class=\"form-widget__btn form-widget-btn-action\">I&#8217;m interested!<\/button>\n<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<script type=\"text\/javascript\" src=\"\/js\/api\/jquery.min.js\"><\/script>\n<script type=\"text\/javascript\" src=\"\/js\/lscache.min.js\"><\/script>\n<script type=\"text\/javascript\" src=\"\/js\/commons.js\"><\/script>\n<script>\n  function submitDemoForm(email, data, demopageFrom, self) {\n    try {\n      $zoho.salesiq.visitor.email(data.email);\n    } catch(err) {\n    }\n    pushGAEvent('Demo Request', 'Click', function() { }, 'API Landing Page');\n    ajaxHandler(\"\/api\/v1\/contact\/email\", {\n      recipient: \"sales@rocketium.com\",\n      replyTo: data.email,\n      crm: true,\n      subject: demopageFrom + ' form submitted ',\n      body: data,\n      slackUserName: demopageFrom,\n      slack_icon_emoji: demopageFrom\n    }, \"POST\", function (user) {\n    });\n    $(\".form-widget__input\").val('');\n\u200b\n    pushCleverTapEvent('API Demo Requested', data);\n    \/\/   Event snippet for Demo Requested conversion page\n    \/\/   In your html page, add the snippet and call gtag_report_conversion when someone clicks on the chosen link or button.\n    if (self.attr('id') === 'form-widget-academy-1') {\n\t    \n window.open('https:\/\/calendly.com\/launchwithrocketium\/rocketium-demo?back=1&'+email+'','_blank');\n    }\n     }\n  $(document).on('click','.form-widget-btn-action', function (e) {\n    \n    var self = $(this);\n    var clickEvent;\n    var sectionName;\n  \n    \/\/ get details from form and fill them up here.\n    if ($(this).attr('id') === 'form-widget-academy-1') {\n      sectionName = 'form widget';\n      var email = $(\".form-widget__input\").val().replace(\/^\\s+|\\s+$\/g, \"\");\n       clickEvent = 'form widget';\n    }\n    \/\/ var regCompany = \/(?<=@)[^.]+(?=\\.)\/;\n    \/\/ above doesn't work on FF, because of missing support.\n    var regCompany = \/@([^.]+)(?=\\.)\/g;\n    var companyDomain = regCompany.exec(email);\n\u200b\n    var website = $('#website').val();\n    var details = $('#details').val();\n\u200b\n    var firstRef = lscache.get(\"r-referrer-first\");\n    var lastRef = lscache.get(\"r-referrer-last\");\n    if(!nullCheck(firstRef)) {\n      var firstRefValue = firstRef;   \n    } else {\n      var firstRefValue = 'NA'\n    }\n    if (!nullCheck(lastRef)) {\n      var lastRefValue = lastRef;\n    } else {\n      var lastRefValue = 'NA'\n    }\n    var allCtas = $('[data-demo-ga-id]');\n    var eventNamee;\n    var companyName = email;\n    try {\n      companyName = companyDomain[0]\n      companyName = companyDomain[1];\n    } catch(err) {\n\u200b\n    }\n    var data = {\n      email: email,\n      company: companyName,\n      'Referrer First': firstRefValue,\n      'Referrer Last': lastRefValue,\n      'Page Url': window.location.href,\n      details: 'NA',\n      'click event' : clickEvent,\n      phone: 'NA',\n      Page: document.title,\n      Section: sectionName,\n    }\n    var newData = getReferralDetails();\n    for (var key in newData) {\n      data[key] = newData[key];\n    }\n    if (window.Intercom) {\n      data.intercomId = Intercom(\"getVisitorId\");\n    }\n    if ($(this).attr('id') === 'form-widget-academy-1') {\n      var demopageFrom = 'Request Demo From Form Widget';\n    }\n    var slackIcon = ':information_desk_person:';\n      if (validateEmail(email)) {\n        submitDemoForm(email, data, demopageFrom, self);\n      } else {\n        $(\".form-widget__input\").attr('style', 'border-color:red');\n      }\n  });\n<\/script>\n\n\n\n<h2 class=\"wp-block-heading\">2. Keep the camera steady<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Since we are talking about social media, it is not uncommon that handheld smartphone cameras are usually used. However, your shaky hand is always the culprit here.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Don't worry the solution is quite simple, one which does not require for you to dismember your hand and replace it with a mechanical one.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">On a serious note, to have a smooth quality in your video, you do not need a fancy or expensive camera gear to do the job. Sometimes, all you need is a simple ingenuity.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There are different solutions to make your video look professional. One is investing in a tripod. Another one is utilizing the stabilization settings on your smartphone. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you still want to take it to another level, you may also use an external lens that can fit your smartphone. This will significantly enhance the quality of your videos, which we all need aside from keeping the camera steady.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The thing is, they are all very cheap but very helpful in making great videos for your business.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Focus on a strong message when creating video content<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Structure your video wherein all parts work hand in hand to achieve a very clear and compelling message. To do this, incorporate narratives to your video content, whereby, it is also an effective way of strengthening your connection with your viewers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A good narrative has an easy to follow setups, where a problem is stated in the beginning and eventually gets solved in the end. It must be healthy to the heart, because it shall resonate with people, making them relate to the struggles you\u2019d like to champion. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">An intense message will always provoke a strong reaction. It is good to note that this results in your video leaving a memory to your viewers and a call to action to influence them. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">By being memorable here, your narratives can be funny videos where people will find their giggles irresistible and contagious to others nearby. It can also be a motivational video that taps their energy to be instantly inspired. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Whatever it may be, a strong message in your video content will help you achieve people\u2019s attraction to your brand, the way you have always dreamed of.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Take advantage of trends on social media<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">It is a basic human need to feel a sense of belongingness. This is a feeling that you are socially accepted in a group. This concept has some small changes in the passing of times, especially now in the modern world. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Social acceptance nowadays is also gauged in trendy things that you wear or use. To put it simply, everybody wants to be kept up to date, and nobody in his right mind wants to be left out as the odd member of the society.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1920\" height=\"1275\" src=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/06\/pexels-photo-270669.jpeg\" alt=\"\" class=\"wp-image-2516\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">What is trending, has significance to your end goal, and has relevance to your audience, is something you should consider in incorporating into your video. <\/span>Check out these useful <a href=\"https:\/\/www.demandblue.com\/lead-generation-using-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"tactics for social media (opens in a new tab)\">tactics for social media<\/a>!<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The result will be an extremely engaging content and we all want that!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Try to connect with influencers<\/h2>\n\n\n\n<p><a rel=\"noopener noreferrer\" href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer_marketing\" target=\"_blank\"><span style=\"font-weight: 400;\">Influencers or trendsetters<\/span><\/a><span style=\"font-weight: 400;\"> are very valuable people in <a href=\"https:\/\/www.mexseo.info\/2021\/07\/social-media-marketing.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"social media marketing (opens in a new tab)\">social media marketing<\/a>. They influence a lot of followers, and for business owners, these people are indispensable to the success of their brands in the market.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Thanks to them, you\u2019ll no longer feel the pressure of staying on top of the social media trend, as you can just be updated to what keeps influencers busy. This is due to the fact that these people are very proactive and talented in exposing their preferences and opinions in such a way that many will follow them. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It is your job to befriend them. Follow their social media channels and who knows, you can maybe ask them on how they feel about your brand. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If not, you might consider hiring them, or you can always just study them, and learn from their actions on how to engage the audience the best way. With that, it is also possible that you can start being your own influencer.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Optimize your video content<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">To make your videos as perfect as possible, you should not forget some basic but essential principles in videography first, especially in the context of social media marketing.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">First of all,<\/span><a href=\"https:\/\/cameraseals.com\/top-5-cameras-for-your-instagram-feed-2017\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"> your camera should be appropriate for social media<\/span><\/a><span style=\"font-weight: 400;\">. Then, avoid digital zoom and just try to move closer to the person or the object that your lens is trying to capture. Always choose a well-lighted area for your videos. Make your videos mobile friendly, that is, it takes a few seconds to load in smartphones. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Now, to finally put the final touch to a video, making sure that it will suit the general aesthetic need of the people, editing is an integral and important part which should be strictly observed.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">An editing application will be your friend here. It will help you make an artsy, yet clean and easy to understand video. &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A <\/span><a rel=\"noopener noreferrer\" href=\"https:\/\/support.google.com\/youtube\/topic\/4355241?hl=en&amp;ref_topic=4355169\" target=\"_blank\"><span style=\"font-weight: 400;\">YouTube video editor<\/span><\/a><span style=\"font-weight: 400;\"> will do the trick for simple editing. But if you are into a more complex edit, you might want to try <a href=\"https:\/\/rocketium.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"other programs (opens in a new tab)\">other programs<\/a> available in the market. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Final Words<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">You won\u2019t lose anything if you will follow these six guidelines to increase social media video engagement. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You'll never know if they are effective if you don't apply them!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The trend of daily video views around the globe is very dominant. It is all over the internet, and you don\u2019t need to look into the statistics because it&#8217;s not a secret as to how viral a good video is on social media. So, how do you make a good video for social media engagement? [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":2515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[694],"tags":[274,271,272,277,273,279,278,276,275],"class_list":["post-2514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-how-to-increase-engagement-for-video","tag-how-to-make-social-media-video","tag-how-viral-a-video","tag-increase-social-media-video-engagement","tag-social-media-engagement","tag-social-media-engagement-strategy-2018","tag-social-media-marketing-strategy","tag-social-media-video-marketing-tips","tag-social-media-video-online-tool"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Make An Engaging Video for Social Media in 2018<\/title>\n<meta name=\"description\" content=\"Making an engaging video for social media is a challenging task for video creators. 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