{"id":2497,"date":"2018-06-05T13:18:02","date_gmt":"2018-06-05T07:48:02","guid":{"rendered":"https:\/\/rocketium.com\/academy\/?p=2497"},"modified":"2021-10-25T19:34:27","modified_gmt":"2021-10-25T14:04:27","slug":"video-marketing-boost-seo-rankings","status":"publish","type":"post","link":"https:\/\/rocketium.com\/academy\/video-marketing-boost-seo-rankings\/","title":{"rendered":"What is SEO Video Marketing And How It Can Boost Your Metrics"},"content":{"rendered":"\n

With all of our talk about the importance of content, video marketing<\/a> is a sorely overlooked subject.  Visual storytelling has proven to be an excellent marketing tool. Therefore it\u2019s very important not to miss the opportunities it can offer you. <\/p>\n\n\n\n

Importance of video in SEO and some basic SEO video marketing tips and insights<\/figcaption><\/figure>\n\n\n\n
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Let\u2019s start with some facts:<\/p>\n\n\n\n

  1. YouTube is arguably the second largest search engine and the third most visited site on the web [source<\/a>]<\/li>
  2. Internet video will account for 79 percent of global web traffic by the year 2020 [source<\/a>]<\/li>
  3. Video content has the highest retention rate [source<\/a>]<\/li><\/ol>\n\n\n\n

    That said, it may or may not be surprising to you that videos typically leave a longer-lasting impression as well as improve your chances of ranking<\/a> on the first page of a SERP. However, as with any useful tactic in the marketing world, it can be misunderstood and abused. Here are the ways video marketing can help your SEO and some tips to help you avoid the ways it could hurt you.<\/p>\n\n\n\n

    Good vs bad SEO<\/h2>\n\n\n\n

    As with all kinds of online marketing strategies, there are good ways of doing them and bad ways of doing them. Make sure that your site and its individual pages are all totally optimized for their maximum ranking potential. You will need to utilize technical SEO tools<\/a> such as keyword usage, title tags, H2s and H3s, and proper metadata. It requires effective page optimization<\/a>.<\/p>\n\n\n\n

    When you begin link building to your website<\/a> and specific pages, you will find that it\u2019s important to not only produce good content but to get it in front of the right people talking about it. A lot of companies build up their link portfolios with low-quality directories and sometimes pornography websites<\/a> \u2014 and this often gets them penalized. It doesn\u2019t do much for ranking either. So utilize good and healthy SEO tactics, because although a video can propel your content farther, it won\u2019t cancel out your bad SEO techniques.<\/p>\n\n\n\n

    SEO video marketing: How to optimize for video SEO<\/h2>\n\n\n\n

    Since video is under-appreciated among marketers, optimizing your YouTube videos with SEO tools<\/a> is also under-appreciated.<\/p>\n\n\n\n

    How to optimize your video for SEO video marketing<\/figcaption><\/figure>\n\n\n\n
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    In Search Engine Land\u2019s 2015 article entitled \u201cDo Not Underestimate the Power of Youtube<\/a>,\u201d they laid out a checklist of four ways to optimize your video content for Google and YouTube:<\/p>\n\n\n\n

    1. Create an optimized title.<\/li>
    2. Use tags wisely.<\/li>
    3. Create a full description,<\/strong> and fill it with keywords and synonyms of keywords<\/li>
    4. Consider using closed captions or uploading a transcript.<\/li><\/ol>\n\n\n\n

      Of course, good SEO won\u2019t make up for bad content either \u2014 your videos have to be useful and enjoyable. But you also don\u2019t want to have a killer video that isn\u2019t optimized. Then nobody will find it, and it becomes purposeless.<\/p>\n\n\n\n

      Implementing video marketing SEO<\/h2>\n\n\n\n

      You may now be asking, \u201cwhat makes a good video?\u201d<\/strong> In other words, what videos drive the most traffic? <\/p>\n\n\n\n

      This is a very important question, and there\u2019s been a lot of research on the subject. In 2015, it was reported that 91% of smartphone users watched how-to videos<\/a>. Popular YouTube influencers run their own vlogs as well. It would seem tutorial-esque videos \u2014 also known as explainer videos \u2014 tend to do really well.<\/p>\n\n\n\n