{"id":2318,"date":"2018-04-17T15:01:38","date_gmt":"2018-04-17T09:31:38","guid":{"rendered":"https:\/\/rocketium.com\/academy\/?p=2318"},"modified":"2020-08-27T12:41:30","modified_gmt":"2020-08-27T07:11:30","slug":"ugc-video-wins-marketing","status":"publish","type":"post","link":"https:\/\/rocketium.com\/academy\/ugc-video-wins-marketing\/","title":{"rendered":"Why Video and UGC are Marketing Wins"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you aren\u2019t with the times already, where have you been? The way we communicate is becoming more visual. With so many distractions in life, it\u2019s much easier to get the gist of something by watching a video. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Wyzowl, only 10 percent of people remember what they hear. Throw into the mix that 80 percent remember what they see and do, and you have a strong argument for the benefits of visual communication. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s not forget that YouTube is the second biggest search engine on the web. As a company, if you\u2019re not already communicating through video, you should be. And if you include user-generated content (UGC) into your marketing collateral, you\u2019re well on your way to engaging moving pictures. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, join us as we look at why all brands should be creating video marketing campaigns with the help of UGC. <\/span><\/p>\n<p><iframe title=\"Why Video and UGC are Marketing Wins\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/r9k-UZGI9pQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><b>What is UGC?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">UGC is one of the most popular marketing methods and utilises visuals taken by <\/span><i><span style=\"font-weight: 400;\">real<\/span><\/i><span style=\"font-weight: 400;\"> people. Audiences are tired of seeing the same type of marketing campaigns with similar-looking people, set to the same backdrops. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, they demand more authenticity and want to feel a stronger connection with brands. This is where UGC plays a vital role; it\u2019s a way for consumers to see people just like themselves in marketing promotions. <\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.launchmetrics.com\/resources\/blog\/state-influencer-engagement\"><span style=\"font-weight: 400;\">93 percent of marketers<\/span><\/a><\/span><span style=\"font-weight: 400;\"> see brand results improve after influencer engagement, and User Generated Content is one of its biggest drivers. By applying UGC to video marketing, companies provide an even more immersive experience for audiences to enjoy. <\/span><\/p>\n<h2><b>Stronger connections<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Just like UGC, conveying a message through video resonates more with viewers. There is something inherently more real about watching someone or something in motion. Emotions drive actions, and it\u2019s easier to take them at face value when it\u2019s in video form. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being able to see someone\u2019s tone of voice or moving facial expressions can completely change perception. The interactions feel like they\u2019re two-way, as opposed to a picture, which doesn\u2019t have the same effect.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2322\" src=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/04\/1.jpg\" alt=\"UGC makes your content go viral\" width=\"7360\" height=\"4140\" \/><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s not to say that a video campaign will make someone rush out to buy a product. What it does do, however, is play on your subconscious and have a greater lasting impact. Videos are more memorable, which is mainly down to their ability to create stronger connections.<\/span><\/p>\n<h2><b>Ease of use<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There was a time where only the biggest brands could afford video marketing. To make a motion campaign was considerably more costly than regular photo campaigns. Getting hold of the equipment, hiring the director and the talent &#8211; it all added up. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, however, making a marketing video is significantly more cost friendly. Taking a video on your smartphone can be just as impressive as high-end cameras and has helped to create a new wave of creativity. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are also now affordable <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/rocketium.com\/\"><span style=\"font-weight: 400;\">companies who can help to optimise videos and drive engagement<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s now possible to <a href=\"https:\/\/rocketium.com\">create engaging video content<\/a> in just five minutes. You can create your own video marketing campaigns fast and with efficiency. There is no excuse for businesses that leave video off their marketing checklist. <\/span><\/p>\n<h2><b>It\u2019s the internet king<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Video constitutes for 69 percent of all internet traffic, which reveals a huge shift in consumer mindset. Those numbers are staggering considering it\u2019s still a fairly new concept in how it\u2019s utilised and displayed. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the tech for video marketing improves, making it more cost-effective and easy to use, a larger number of people are jumping on the bandwagon. While some still see video as a typical TV advert, new platforms have changed the way it\u2019s used on a day-to-basis. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media has become a breeding ground for video. What started with short five-second shorts on vine has evolved to Snapchat, Instagram and Facebook stories. Smart companies are tapping into that audience and using video and UGC to strike a chord with their audience.<\/span><\/p>\n<h2><b>More chance of going viral<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s every brand\u2019s dream to create that one piece of content that goes viral. We\u2019ve now got to the point where it\u2019s almost exclusively videos that \u2018break the internet\u2019. Companies like Volkswagen, Dollar Shave Club, and Blendtec have all successfully viralized their video content. The range of different companies shows that anyone can go viral if done correctly.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2321\" src=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/04\/2.jpg\" alt=\"UGC drives your marketing\" width=\"1080\" height=\"719\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Visuals are processed up to 60,000 times faster than text. 93 percent of communication is non verbal. And by the end of this year, visual communication will rise to 84%. It\u2019s not hard to see why video has a better chance of breaking down barriers than any other form. <\/span><\/p>\n<h2><b>This is not the future of marketing; it\u2019s the now<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We have entered the realms where video communication is key. Those still sceptical will struggle to keep up with the competition as video dominance continues to rise. Any business, from small to global, can easily create video content in-house. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a splash of UGC, companies further increase their chances of making successful content that hits the mark with its intended audience. Or, in other words, communications that pop. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Audiences want to feel like they\u2019re part of the brand. Using video content with UGC is one of the best ways to capture that feeling, build brand awareness and increase ROI. <\/span><\/p>\n<h3><b>About Lobster\u00a0Integration<\/b><\/h3>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/lobster.media\/\"><span style=\"font-weight: 400;\">Lobster<\/span><\/a><\/span><span style=\"font-weight: 400;\"> is an AI-powered platform which allows brands, agencies and the press to license <a href=\"https:\/\/rocketium.com\/academy\/impact-visual-content-marketing\/\">visual content<\/a> directly from social media users and could archives. Follow them on <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/twitter.com\/Lobster_it\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><\/span><span style=\"font-weight: 400;\"> here.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you aren\u2019t with the times already, where have you been? The way we communicate is becoming more visual. With so many distractions in life, it\u2019s much easier to get the gist of something by watching a video. According to Wyzowl, only 10 percent of people remember what they hear. Throw into the mix that [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":2320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[694],"tags":[77,151,149,150,14,131,4],"class_list":["post-2318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-content","tag-lobster","tag-ugc","tag-user-generated-content","tag-video","tag-video-making","tag-video-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Video and UGC are Marketing Wins | Learn Importance of UGC<\/title>\n<meta name=\"description\" content=\"UGC (User Generated Content) and Video are the 2 strongest pillars of any successful and scalable marketing strategy. Here is the importance of UGC!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rocketium.com\/academy\/ugc-video-wins-marketing\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lobster Media\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/rocketium.com\/academy\/ugc-video-wins-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/rocketium.com\/academy\/ugc-video-wins-marketing\/\"},\"author\":{\"name\":\"Lobster Media\",\"@id\":\"https:\/\/172.31.44.85\/academy\/#\/schema\/person\/69b2cc0ee4dc549d6e822266a27121a3\"},\"headline\":\"Why Video and UGC are Marketing Wins\",\"datePublished\":\"2018-04-17T09:31:38+00:00\",\"dateModified\":\"2020-08-27T07:11:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/rocketium.com\/academy\/ugc-video-wins-marketing\/\"},\"wordCount\":928,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/172.31.44.85\/academy\/#organization\"},\"image\":{\"@id\":\"https:\/\/rocketium.com\/academy\/ugc-video-wins-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/04\/3.jpg\",\"keywords\":[\"content\",\"lobster\",\"ugc\",\"user generated content\",\"Video\",\"video making\",\"Video Marketing\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/rocketium.com\/academy\/ugc-video-wins-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rocketium.com\/academy\/ugc-video-wins-marketing\/\",\"url\":\"https:\/\/rocketium.com\/academy\/ugc-video-wins-marketing\/\",\"name\":\"Why Video and UGC are Marketing Wins | Learn Importance of UGC\",\"isPartOf\":{\"@id\":\"https:\/\/172.31.44.85\/academy\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/rocketium.com\/academy\/ugc-video-wins-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/rocketium.com\/academy\/ugc-video-wins-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/04\/3.jpg\",\"datePublished\":\"2018-04-17T09:31:38+00:00\",\"dateModified\":\"2020-08-27T07:11:30+00:00\",\"description\":\"UGC (User Generated Content) and Video are the 2 strongest pillars of any successful and scalable marketing strategy. 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