{"id":2245,"date":"2018-04-09T22:14:12","date_gmt":"2018-04-09T16:44:12","guid":{"rendered":"https:\/\/rocketium.com\/academy\/?p=2245"},"modified":"2020-08-27T12:41:51","modified_gmt":"2020-08-27T07:11:51","slug":"the-latest-video-trends-of-2018","status":"publish","type":"post","link":"https:\/\/rocketium.com\/academy\/the-latest-video-trends-of-2018\/","title":{"rendered":"[Updated]The Latest Video Trends of 2018"},"content":{"rendered":"

Where do you stand on your video marketing<\/a><\/span> campaign? If it\u2019s not at the forefront of your marketing efforts \u2014 or very close behind \u2014 you may need to rethink your strategy.\u00a0Cisco anticipates<\/a> that \u201cby 2019, over 80% of global Internet consumption will be video content.\u201d So, if you haven\u2019t started, now may be a good time for you to focus on video marketing.<\/p>\n

Video content<\/a> has been taking marketing, and the world, by storm. Every year,\u00a0new strategies for video marketing are being designed to reach any spectrum of viewers. Because of this, you video content strategies may be outdated.<\/p>\n

Read below to get up to date on the latest video trends showing promise in 2018.<\/p>\n

Platforms<\/h3>\n

When talking about video trends, lets first talk about the platforms that are trending.<\/p>\n

You may have some dynamic video content, but if you don\u2019t know which social media platform<\/a> to release it under, you may be missing out on the target audiences<\/a> you are aiming for.<\/p>\n

As mentioned above, Snapchat gained notoriety for its 10-second videos that disappeared after 24 hours. Instagram took this idea and, with more followers, made it even more popular with Instagram Stories. Marketers recognize both mediums for their natural qualities and ability to engage an audience on a personal level.<\/p>\n

Methods of video marketing show no signs of slowing down and connect more with the younger audiences. If you want the more formal video platform \u2014 in the instance your company is B2B or just appeals to an older, more professional crowd \u2014 consider LinkedIn for its more professional, business-oriented audience.<\/p>\n

YouTube, in which Northeastern University<\/a> indicates \u201cis now the fourth most popular social network for marketers, used by 57% of them,\u201d has become a staple in the social media realm since it\u2019s release in 2005. The platform\u2019s meteoric rise is a direct reflection of the appeal that video has on viewers. People love videos, and YouTube is the place they go to when they want to show their friends things they find interesting \u2014 often sharing to other social media platforms. Kudos to you if you can build a strong content marketing campaign without YouTube.<\/p>\n

You, of course, you should always include the social media giant, Facebook, in your marketing efforts. Oh, and did I forget to mention that Dom Hoffman, Vine co-founder, hinted on Twitter at a Vine 2?<\/p>\n

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Mobile Optimization<\/h3>\n

It is becoming more and more evident that people are looking at social media and searching Google on their mobile devices more than on a standard desktop. So the second video trend points towards optimizing videos for mobiles.<\/a> The University of Southern California<\/a> maintains that \u201cwith 93 percent of millennials and members of Generation Z using smartphones for more than an hour a day<\/a>, brands must use mobile to reach young consumers.\u201d With mobile devices, specifically smartphones, comes the need for mobile optimization. If your video player isn\u2019t responsive, fitting to the screen of whatever mobile device viewers may be on, they are more likely to close it out and look for a video that is.<\/p>\n

To take it a step further, marketers are now resizing videos into a square design<\/a>. Turning away from the landscape design that fits a desktop, the more vertical square design fits better for most phones. Optimization is necessary for Snapchat, Instagram Stories, and even scrolling through your Facebook news feed.<\/p>\n

Speaking of your news feed, have you ever noticed that you’d probably give a transcribed video more patience over one that isn\u2019t? This is being noted by video content marketers. As a result, more and more videos are starting to feature captions to accommodate the viewers who won\u2019t be bothered to click\/tap into the video and adjust their volume to watch the video. If you want more attention and retention of your video content marketing efforts, consider subtitles for your videos.<\/p>\n

Influencer Marketing<\/h3>\n

How can influencer marketing affect video trends, you may ask?<\/p>\n

Influencer marketing\u00a0was wildly successful in 2017 and is on pace to continue to be in 2018 \u2014 showing that people listen to an endorsement from people they hold in high regard. As influencer marketing further develops, it is no longer just a post by an influencer mentioning a product. Instead, with the help of video, viewers and potential customers can see the influencer with your brand.<\/p>\n

Brands are, and will continue to be, capitalizing on the advantages video can bring. Rather than an influencer mentioning a brand and tagging you in a post, why not show your viewers a video of your influence using your products or services? Bloggers, vloggers, and other social media personalities are being enlisted by big brands of almost every industry to help market to a wide range of new and existing customers.<\/p>\n

Influencer marketing is nothing new \u2014 we\u2019ve seen hundreds, perhaps thousands of examples of this marketing concept before. However, celebrities are being called upon less and less, and social media influencers are becoming prominent. You follow social media personalities for a reason, wouldn\u2019t you be more willing to listen to them over an impersonal celebrity endorsement?<\/p>\n

Social media influencers are sought after because they connect with viewers in a more natural, genuine fashion. One reason influencer marketing is relating on a personal level is because of live video streaming.<\/p>\n

Live Streaming<\/h3>\n

This is perhaps one of the most significant video trends.<\/p>\n

Real-time video streaming<\/a> leaves ample opportunity for a prepared video to get off script, especially when viewers can interact with the streamer. That is why viewers love live streaming \u2014 it\u2019s more personal in the sense that they can engage the streamer in real-time, and the responses, and the whole nature of the stream, feels unscripted.<\/p>\n

Sure, you could make a well thought out response to inquiries from your social media followers. This content could fall flat, or could not even get views. However, followers would tune in to a stream you held to ask you questions in real time. Since live streaming is connecting with viewers personally, brands are streaming interviews, discussions, behind-the-scenes tours of businesses, revealing new products that only followers can see, and many other insights into their operations that form bonds with viewers. These bonds are being found to establish brand and customer loyalty.<\/p>\n

Imagine your company is coming out with a brand new product. A prerecorded video of the product will always prompt customer questions. Why not live stream a demonstration of your new product, answering these questions in real time? Better yet, get a social media influencer to do so \u2014 endorsing your product to thousands, if not millions of followers on Facebook and Instagram.<\/p>\n

Snapchat Filters<\/h2>\n

Snapchat blew up the social media scene because of the way they presented accessible videos with a lifespan of 24 hours. Another feature that viewers went wild for were Snapchat filters \u2014 you know, the computer simulated ears and tongue to turn you into a human\/cartoon dog? Well, Snapchat is introducing a filter that is grabbing the attention of marketers everywhere and has become one of the major video trends.<\/p>\n

Snapchat geofilters are branded images, digitally placed over a user image or video, which if used correctly, could be a marketing goldmine. Users can set a filter on their Snap telling other followers and friends where they are at, but marketing can take it a step further. Check out how McDonald\u2019s is taking advantage:<\/p>\n