{"id":2036,"date":"2020-02-26T15:58:00","date_gmt":"2020-02-26T10:28:00","guid":{"rendered":"https:\/\/rocketium.com\/academy\/?p=2036"},"modified":"2021-08-21T18:44:09","modified_gmt":"2021-08-21T13:14:09","slug":"twitter-videos-guide","status":"publish","type":"post","link":"https:\/\/rocketium.com\/academy\/twitter-videos-guide\/","title":{"rendered":"Twitter Videos and Video Formats: A Detailed Guide"},"content":{"rendered":"<p>Video is killing it on social media, and it is no surprise. Videos engage, inform, entertain, and successfully convey your message in a way other <a href=\"https:\/\/rocketium.com\/academy\/17-statistics-make-anyone-believer-video\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\">mediums struggle to<\/span><\/a>. In fact, Twitter videos are becoming increasingly central to the real-time conversations that happen on the microblogging platform.<\/p>\n<h2>8 Benefits of Twitter Videos<\/h2>\n<p><a href=\"http:\/\/www.adweek.com\/digital\/infographic-latest-twitter-study-sheds-light-just-how-well-video-doing-173661\/\" target=\"_blank\" rel=\"noopener noreferrer\">Adweek&nbsp;analyzed Twitter&#8217;s annual online video playbook<\/a> and created a delightful <a href=\"http:\/\/www.adweek.com\/files\/2016_Sep\/Birds-View.png\" target=\"_blank\" rel=\"noopener noreferrer\">infographic<\/a>. Here are a few stats from it:<\/p>\n<ul>\n<li>Twitter sees <strong>800 million<\/strong> visitors a month<\/li>\n<li><strong>82%<\/strong> of users on Twitter actively engage with brands<\/li>\n<li><strong>93%<\/strong> of Twitter video views are from mobile<\/li>\n<li>Videos are <strong>6x more<\/strong> likely to be retweeted on Twitter than photos, and <strong>3x more<\/strong> than gifs<\/li>\n<li>Twitter videos have increased by over <a href=\"https:\/\/blog.twitter.com\/official\/en_us\/a\/2016\/new-ways-to-tap-into-video-on-twitter.html\"><strong>50%<\/strong><\/a> since the beginning of 2016<\/li>\n<li><strong>48%<\/strong> of videos included a sequential resolution, i.e. a problem set up at the beginning was solved at the end<\/li>\n<li><strong>37%<\/strong> of Twitter users would like to see more Twitter videos from their favorite brands<\/li>\n<li><strong>41%<\/strong> of Twitter users favor Twitter as a way to discover video content<\/li>\n<\/ul>\n<p>Twitter video consumption is on the rise and will continue to grow&nbsp;as the network develops new features for users and marketers.<\/p>\n<p>Here are some practices you can follow to make sure your Twitter videos perform well and gain traction. Do note that following these is not an absolute necessity, but since they\u2019ve been tried and tested by many businesses, it is a good practice:<\/p>\n<h2>What is the best Twitter video format?<\/h2>\n<p>Twitter supports all 3 formats &#8211; <span style=\"text-decoration: underline;\"><a href=\"https:\/\/rocketium.com\/academy\/video-format-landscape-vs-square-vs-portrait\/\">landscape, square, and portrait<\/a>.<\/span> As a marketer, you want your viewer to watch your video without any distractions. This ensures your viewer understands the message you want to convey. To reduce distractions, your video must take up the maximum real estate of the screen.<\/p>\n<h3>Square and Portrait videos are the best formats for Twitter<\/h3>\n<p><img decoding=\"async\" class=\"size-full wp-image-2050\" src=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/02\/Square-videos-are-best-for-twitter.png\" alt=\"Square videos are best for twitter\" width=\"592\" height=\"672\"><\/p>\n<h2>How long can Twitter videos be?<\/h2>\n<p>Twitter supports a maximum length of <strong>140 seconds.<\/strong> But you need to grab a user&#8217;s attention quickly, especially on Twitter. If the first few seconds of your video fail to do that, then the length of your video does not even matter.<\/p>\n<p>To use a Twitter video to teach your audience something interesting about your brand, you can extend the video to up to&nbsp;<strong>90 seconds<\/strong>. If your content is gripping, viewers don&#8217;t mind watching lengthy videos.<\/p>\n<p>To use Twitter videos to generate leads, create short videos up to&nbsp;<strong>30 seconds<\/strong> on topics that makes the user click on your brand or the CTA to know more.<\/p>\n<h2>How to improve Twitter video views?<\/h2>\n<p>Include your brand logo in your video. By doing this, you <a href=\"https:\/\/blog.hubspot.com\/marketing\/twitter-video-stats\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\">increase purchase intent by<strong> 9%!<\/strong><\/span><\/a>&nbsp;Here are a few other tips to kill it in Twitter videos:<\/p>\n<h3>1. Make text-based videos<\/h3>\n<p>Twitter videos are set to autoplay without sound. The text has now become an integral element of videos on social media. As a social media marketer, you cannot ignore <a href=\"https:\/\/rocketium.com\/academy\/introducing-notes-feature\/\">text-based videos<\/a>. With the abundance of online video making tools, you cannot even have excuses like &#8220;video making is time consuming and expensive&#8221;.<\/p>\n<hr>\n<p style=\"text-align: center;\"><strong>Rocketium is an online text-based video maker with over 300 built-in animations<\/strong><\/p>\n<p style=\"text-align: center;\"><a class=\"maxbutton-3 maxbutton maxbutton-try-rocketium-now\" title=\"Try Rocketium Now\" href=\"https:\/\/rocketium.com\"><span class='mb-text'>Try Rocketium Now<\/span><\/a><\/p>\n<hr>\n<h3>2. Increase conversations on Twitter using hashtags<\/h3>\n<p>Twitter really is all about having conversations. Pick a trending hashtag, and either start your own conversation or join one.&nbsp;Hashtags are an easy way to get your videos in front of a wider audience, and not just the people that are following you.<\/p>\n<p>Reply to queries with a how-to video or live video message as this is much more engaging than a generic message.<\/p>\n<h3>3. Talk about on-going events<\/h3>\n<p>Videos around live events have known to <a href=\"http:\/\/www.adweek.com\/files\/2016_Sep\/Birds-View.png\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\">increase brand favourability by <strong>63%<\/strong><\/span><\/a>.<\/p>\n<p class=\"graf graf--p\"><span style=\"text-decoration: underline;\"><a title=\"\" href=\"https:\/\/vine.co\/v\/haLxW2u2iBm\/card?api=1\">Lowe\u2019s and BBDO New York<\/a><\/span>&nbsp;delivered this on the Fourth of July, 2013:<\/p>\n<p><a href=\"https:\/\/vine.co\/v\/haLxW2u2iBm\">https:\/\/vine.co\/v\/haLxW2u2iBm<\/a><\/p>\n<h3>4.&nbsp;Collect and share user-generated content<\/h3>\n<p>People love fame. Create a campaign where you ask your audience to submit fun videos around a brand-related theme and then reward them with goodies and vouchers. <a href=\"https:\/\/rocketium.com\/academy\/ugc-video-wins-marketing\/\">User-generated content campaigns<\/a> receive a lot of traction and can take your social media marketing to the next level.<\/p>\n<p>? <strong>Continue reading:<\/strong> <span style=\"text-decoration: underline;\"><a href=\"https:\/\/rocketium.com\/academy\/ugc-video-wins-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Why video and UGC are marketing wins<\/a><\/span><\/p>\n<h3>5. Include people in your Twitter videos<\/h3>\n<p>When people are in the first few frames of your video, <a href=\"https:\/\/business.twitter.com\/en\/a\/video-campaign.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\">viewer retention doubles!<\/span><\/a><\/p>\n<p>Short, people-focused videos can help tell your brand story and introduce your people to your customers. This is also a wonderful way to create testimonial videos and success stories.<\/p>\n<h3>6. Go Live<\/h3>\n<p>Periscope lets anyone <a href=\"https:\/\/rocketium.com\/academy\/live-video-streaming-tools\/\">broadcast live video<\/a> via Twitter. You can do this while you&#8217;re attending a fun promotional event representing your brand or if you&#8217;re hosting twitter in-stream video.&nbsp;Give people a sneak peek of what your business is really like by creating Periscopes of industry events, special launches, or product tutorials.<\/p>\n<h2>What are the types of Twitter videos?<\/h2>\n<p>A typical twitter video could be&nbsp;either of the 4 types, depending on your Marketing goal:<\/p>\n<h3>1. Recorded Video<\/h3>\n<p>You can use the Twitter app to record videos through your device&#8217;s camera, and then upload it from within the app. In fact, there are talks that <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2018-01-25\/twitter-is-said-to-work-on-snapchat-style-tool-for-video-sharing\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\">Twitter is working on a Snapchat-style video sharing feature<\/span><\/a>.<\/p>\n<h4><span style=\"text-decoration: underline;\">How to record a video on Twitter:<\/span><\/h4>\n<ol>\n<li>Tap the &#8216;Tweet&#8217; icon then tap the &#8216;Photo&#8217; icon<\/li>\n<li>Tap the &#8216;Video&#8217; icon to access video mode.<\/li>\n<li>Record a video by holding down the &#8216;Record&#8217; icon&nbsp;&nbsp;To add more to your video, simply press and hold again. You can record up to <strong>2 minutes and 20 seconds<\/strong>&nbsp;(140 seconds) of video.<\/li>\n<li>When you are done recording your video, tap &#8216;Done&#8217;. You can preview your video before Tweeting it by tapping the play button. You can make additional edits to your video before sharing.<\/li>\n<li>Tap &#8216;Tweet&#8217; to share your message and video.<\/li>\n<\/ol>\n<h3>2. Live Videos<\/h3>\n<p>Live video is the most immersive way to experience what\u2019s happening around the world. From monumental moments and sports events to celebrations and things that make you LOL, it is very easy for you to broadcast a live video straight from the Twitter app.<\/p>\n<h4><span style=\"text-decoration: underline;\">How to go Live on Twitter:<\/span><\/h4>\n<ol>\n<li>Tap the &#8216;Tweet&#8217; icon<\/li>\n<li>Tap &#8216;LIVE&#8217;<\/li>\n<li>You will see the&nbsp;pre-broadcast screen where you can frame your shot<\/li>\n<li>When you\u2019re ready, press \u201cGo Live\u201d to start broadcasting.<\/li>\n<\/ol>\n<p>Once you\u2019re live, anyone on Twitter and Periscope can join your live video and participate in your experience.<\/p>\n<h3>3. Imported Video<\/h3>\n<p>You can import videos to Twitter using the Twitter app.<\/p>\n<h4><span style=\"text-decoration: underline;\">How to import a video on Twitter:<\/span><\/h4>\n<ol>\n<li>Tap the &#8216;Tweet&#8217; icon<\/li>\n<li>Find the video you\u2019d like to Tweet and tap to select it.<\/li>\n<li>You can trim the length of your selected video by dragging either side of the bar at the bottom. Maximum video length is <strong>2 minutes and 20 seconds&nbsp;<\/strong>(140 seconds).<\/li>\n<li>Tap &#8216;Trim&#8217; to finish your edits. You can preview your video by tapping the play button before Tweeting it. This also allows you to make additional edits to your video before sharing.<\/li>\n<li>Tap &#8216;Tweet&#8217; to share your message and video.<\/li>\n<\/ol>\n<h3>4. Promoted video<\/h3>\n<p>Twitter allows brands to run video advertisements to those looking&nbsp;to target and engage with their customers on Twitter. All promoted video tweets show up in targeted users\u2019 feeds and have the label &#8220;Promoted&#8221; added to it.<\/p>\n<p><a href=\"https:\/\/marketingland.com\/complete-guide-twitter-promoted-video-ads-116026\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-2046 size-full\" src=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/02\/Twitter_Promoted_Video_How_It_Works-800x448.png\" alt=\"Promoted Twitter Videos\" width=\"800\" height=\"448\"><\/a><\/p>\n<h4><span style=\"text-decoration: underline;\">How to run video ads on Twitter:<\/span><\/h4>\n<ul>\n<li><a href=\"https:\/\/marketing.twitter.com\/na\/en\/insights\/love-at-first-view-owning-the-timeline-and-the-moment.html\" target=\"_blank\" rel=\"noopener noreferrer\">First View<\/a>: Grab the most prominent real estate on Twitter\u2014the top of the timeline ad slot\u2014for 24 hours to really make a splash with your Twitter video ad.<\/li>\n<li><a href=\"https:\/\/blog.twitter.com\/marketing\/en_us\/a\/2016\/introducing-conversational-ads.html\" target=\"_blank\" rel=\"noopener noreferrer\">Conversational video<\/a>: Add campaign hashtags and call-to-action buttons to promoted videos to drive conversation and encourage sharing.<\/li>\n<li><a href=\"https:\/\/blog.twitter.com\/marketing\/en_us\/topics\/research\/2016\/drive-brand-conversation-with-the-new-instant-unlock-card.html\" target=\"_blank\" rel=\"noopener noreferrer\">Instant Unlock Card<\/a>: Combine conversational videos with a call-to-action that invites people to Tweet your promotional hashtag and message to unlock exclusive video content.<\/li>\n<li><a href=\"https:\/\/blog.twitter.com\/marketing\/en_us\/topics\/product-news\/2017\/Make-your-videos-work-harder-with-the-Video-Website-Card.html\" target=\"_blank\" rel=\"noopener noreferrer\">Video Website Card<\/a>: Create a promoted video featuring an auto-playing video, headline, and a URL Twitter users can click to go to your website.<\/li>\n<li><a href=\"https:\/\/marketing.twitter.com\/na\/en\/insights\/5-tips-to-boost-campaign-performance-with-in-stream-video-ads.html\" target=\"_blank\" rel=\"noopener noreferrer\">In-Stream Video Ads<\/a>: Show a video ad before, after, or during other videos, including live-streamed video, to target people while they\u2019re already viewing related video content.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a class=\"maxbutton-5 maxbutton maxbutton-create-twitter-videos-now\" title=\"Create Twitter Videos Now\" href=\"https:\/\/rocketium.com\/signup\"><span class='mb-text'>Create Twitter videos now<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video is killing it on social media, and it is no surprise. Videos engage, inform, entertain, and successfully convey your message in a way other mediums struggle to. In fact, Twitter videos are becoming increasingly central to the real-time conversations that happen on the microblogging platform. 8 Benefits of Twitter Videos Adweek&nbsp;analyzed Twitter&#8217;s annual online [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":2047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[694],"tags":[319,323,321,19,324,322,26,325,320,135,14,131],"class_list":["post-2036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-benefits-of-twitter-video","tag-best-format-for-twitter-video","tag-how-to-create-video-for-twitter","tag-make-video","tag-make-videos-for-twitter","tag-perfect-twitter-video-strategy","tag-twitter","tag-twitter-video-best-practice","tag-twitter-video-guidebook","tag-twitter-videos","tag-video","tag-video-making"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Twitter Videos: A Detailed Guide and How To Get 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