A typical marketing campaign would require teams to work for up to 8 days putting together assets and creating visuals, and then another 10 days to adapt them for different advertising platforms like Meta, Google and ecommerce platforms. On top of this, reviewing creatives for brand and platform compliance would take another full week until they\u2019re ready to go live.\u00a0<\/p>\n\n\n\n
For this entire process, what if we told you that plugging in a layer of creative automation could save upwards of 40% of bandwidth<\/strong> for teams? That\u2019s right. <\/p>\n\n\n\n A CreativeOps platform like Rocketium comes with powerful a creative automation tool that make your life so much easier. Let\u2019s take a look:<\/p>\n\n\n\n 1. Getting on more advertising platforms and retail media networks is no longer the nightmare it needs to be. Easily adapt <\/strong>your key visuals for different platforms by automating size adapts, making quick edits, and putting more ad placements across different platforms with the click of a button. And not just for images, but for GIFs and videos as well. <\/p>\n\n\n\n 2. Personalization is now a breeze. Don\u2019t waste hours creating message variants to personalize for hundreds of user cohorts. Easily create thousands of variants<\/strong> for your visuals using a simple content feed import, and let the creative automation tool do its magic.<\/p>\n\n\n\n 3. Save even more bandwidth with an AI copywriter that thinks like your brand,<\/strong> with your brand context and campaign intelligence built into the LLM. You can make it write project briefs and copy for your ads, translate content for faster vernacular production and more.<\/p>\n\n\n\n All the bandwidth and time you save with creative automation now translates to three very important outcomes that impact your business.<\/p>\n\n\n\n 1. An important outcome of creative automation is the impact it has on efficiency and team productivity<\/strong> \u2013 the same teams can now achieve greater productivity due to more bandwidth and space for creativity. Adopting creative automation empowers design and marketing teams to get back about 30% of their time spent on non-productive tasks, which in turn translates to highly significant cost savings. For example, for a 10 person marketing team (4 designers + 6 marketers), where average salaries are $100K, 30% productivity means $300K of the total $1Mn resource cost. This means a brand can save thousands of dollars by boosting team productivity.<\/p>\n\n\n\n To give a real-world instance, the world\u2019s biggest ecommerce company previously worked on multiple tools with multiple agencies for their creative needs. Even the smallest creative changes took several hours and delayed go-lives, causing them to lose revenue to competitors during peak sale events. But with creative automation software, the company cut down agency costs extensively boosted the efficiency of their own in-house teams, and over-delivered on campaign outcomes, even when ecommerce sales slumped everywhere due to covid.<\/p>\n\n\n\n 2. Creative automation also contributes to much better ad performance <\/strong>given that brands can personalize, experiment and refresh ads on time, without worrying about bandwidth. Recently, Rocketium came up with a solution for the world\u2019s biggest fast-food chain which spends $13M+ on campaigns across multiple digital and retail media networks. Working with multiple creative agencies slowed down creative production at this company, and delayed campaign launches severely. Moreover, creative refresh was slow and they ended up burning significant dollars on stale creatives. But after adopting creative automation, the brand launched campaigns faster and refreshed creatives on time, resulting in 20% higher return on ad spends (ROAS) and a significant $200K+ cost savings on creative agencies.<\/p>\n\n\n\n 3. The holy grail of creative automation is ultimately the kind of impact it has on revenue<\/strong>. With 10x more visuals to power campaigns, enterprises now have more business opportunities, especially during sale events. In a spectacular demonstration of how automation impacts revenue, the world\u2019s biggest retailer effectively unlocked $3M+ annual GMV simply by adopting creative automation. Previously, the company struggled to penetrate into untapped markets owing to lack of personalized content in vernacular languages. But after automating their creative processes, they gained 30% more bandwidth and personalized creatives for 11+ new vernacular languages, which ultimately helped them expand business into more geographic markets. <\/p>\n\n\n\n![\"Adapts](\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2023\/12\/Blog-image-4.png\")
<\/figure>\n\n\n\n![\"Personalize](\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2023\/12\/Blog-image-5.png\")
<\/figure>\n\n\n\nThe three-pronged impact of creative automation: team productivity, performance and revenue<\/strong><\/h2>\n\n\n\n
![\"\"](\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2023\/12\/Blog-image-6.png\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2023\/12\/Blog-image-2-1.png\")
<\/figure>\n\n\n\n
![\"\"](\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2023\/12\/Blog-image-3-1.png\")
<\/figure>\n\n\n\n