{"id":1384,"date":"2018-02-06T12:45:28","date_gmt":"2018-02-06T07:15:28","guid":{"rendered":"https:\/\/rocketium.com\/academy\/?p=1384"},"modified":"2020-08-27T12:59:49","modified_gmt":"2020-08-27T07:29:49","slug":"music-videos-dying-trend","status":"publish","type":"post","link":"https:\/\/rocketium.com\/academy\/music-videos-dying-trend\/","title":{"rendered":"Background Music For Videos &#8211; A Dying Trend?"},"content":{"rendered":"<p>[Tweet &#8220;Music is becoming a key battleground for social media platforms, particularly Facebook and Snapchat.&#8221;]<\/p>\n<p>Did you know that\u00a0<span style=\"text-decoration: underline;\"><a href=\"https:\/\/digiday.com\/media\/silent-world-facebook-video\/\">85% of Facebook videos are played without sound?<\/a><\/span>\u00a0But Facebook is working on constant updates that empowers users to enable music for videos.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1387 aligncenter\" src=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-06-at-9.47.40-AM.png\" alt=\"music autoplay on facebook mobile app\" width=\"422\" height=\"419\" \/><\/p>\n<p>On the other hand,\u00a0Snapchat has said that more than two-thirds of video ads play with sound on. Unsurprisingly,\u00a0YouTube claims 96% sound-on rates.\u00a0<a href=\"https:\/\/techcrunch.com\/2017\/09\/16\/%E2%80%AAinstagram-now-autoplays-video-sound-once-turned-on-until-you-close-the-app\/\"><span style=\"text-decoration: underline;\">Instagram latest update autoplays video sound<\/span><\/a> once turned on until you close the app.<\/p>\n<p>On Twitter, you need to tap the video to turn on the sound. If you turn the video to landscape mode, the sound will automatically turn on and the video will expand to fill the screen.<\/p>\n<p>As a video ad maker and a video publisher, you will find yourself constantly asking if the used music for videos actually plays an important role in your videos. The answer is yes, yes and YES!<\/p>\n<h2>MUSIC AND MOOD PSYCHOLOGY<\/h2>\n<p>Music and mood are inherently linked.\u00a0Studies have proven that the music we listen to engages a wide range of neurobiological systems that affect our psychology.\u00a0You can dial up a mood, mindset or perception on demand by choosing a sound track that elicits a specific emotional response.<\/p>\n<p>For a video maker, choosing the right music for videos can be the ultimate key to convey the intended message of the video to their viewers. You can use different music genres to induce different emotions in your viewers.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1392 aligncenter\" src=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-06-at-10.28.02-AM.png\" alt=\"different music genres\" width=\"162\" height=\"370\" \/><\/p>\n<h3>CHEERFUL<\/h3>\n<p>Cheerful music for videos is recommended when you want to make the viewer feel cheerful and happy. Travel videos, food videos, videos with uplifting news and announcements are some types of videos where you can use this genre. Here is an example:<\/p>\n<p><iframe title=\"Top activities, attractions for a worthwhile break in Banff\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/Fwz9_7hG9vU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Here is a news video:<\/p>\n<p><iframe title=\"electron launch put a very visible surprise into orbit\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/zKBw12_9bkE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>INSPIRATIONAL<\/h3>\n<p>You can use inspiration background music for videos that are aimed to raise awareness about an ongoing issue.<\/p>\n<p><iframe title=\"Non-Profit industry example - Rocketium\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/QGlN1765nOI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Watching this video must have made you appreciate the work done by the featured non-profit. The sound track used here compliments the message rather than dominating it.<\/p>\n<p>If I would have used a cheerful track for this video, the essence of the message would&#8217;ve been lost since the viewers would easily get distracted by the music.<\/p>\n<h3>FAST<\/h3>\n<p>You can choose fast music for videos that contain quotes or listicles. You can also use these tracks for DIY videos, how-to tutorials, etc<\/p>\n<p><iframe title=\"Motivational Monday Video Quote\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/iKrmQCBmDog?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>COMICAL<\/h3>\n<p>Comical music for videos works best for meme videos. Here is an example:<\/p>\n<p><iframe title=\"Meme Video\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/NVlVFf9-nL4?list=PLaTd4pPlr4aXEvTtEuAnttH5zEONSf_oO\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>To summarise, the genre you select can make or break the mood of your video. However, if your viewer prefers to watch videos without sound,\u00a0<em>which is something you have no control over,<\/em> your choice of the music track has no effect on him.<\/p>\n<h1>IMPORTANCE OF BACKGROUND MUSIC IN VIDEOS<\/h1>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1388 size-full\" src=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2018\/02\/soundwaves.jpg\" alt=\"music for videos is important\" width=\"1920\" height=\"768\" \/><\/p>\n<p>Videos with text and images that are supported with a sound track are shown to be 50% more effective.<\/p>\n<p>A 1989 study by\u00a0<span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.music-cog.ohio-state.edu\/Huron\/Publications\/huron.advertising.text.html\" target=\"_blank\" rel=\"noopener noreferrer\">Musical Quarterly<\/a><\/span>\u00a0revealed that approximately three-quarters of ads include sound in some way, a ratio that appears relatively stable over the years.<\/p>\n<p>Have you heard of The Dual Channel Hypothesis? The idea is that humans have a limited capacity for comprehending inputs (in this case sound and sight). Instead of overwhelming your viewers with text alone, the combination of images and sound mean that people have a greater chance of absorbing your message in a short period of time.<\/p>\n<p>Whether you make TV ads, video ads for social media, videos for social media engagement, or videos for your blogs, the used music for videos takes the viewers to another place that silence fails to do. Sound contains the dynamic to help build and sustain relationships between your brand and your viewers.<\/p>\n<blockquote><p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/rocketium.com\/academy\/tips-choosing-perfect-music-track-video\/\" target=\"_blank\" rel=\"noopener noreferrer\">Here are some tips on how to select the perfect music for videos<\/a>!<\/span><\/p><\/blockquote>\n<p>The opinion on sound in videos will differ and keep changing constantly depending on the social media platform you choose to upload your videos on. The best way around this is to keep using the right music for videos, irrespective of them being played with or without sound.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[Tweet &#8220;Music is becoming a key battleground for social media platforms, particularly Facebook and Snapchat.&#8221;] Did you know that\u00a085% of Facebook videos are played without sound?\u00a0But Facebook is working on constant updates that empowers users to enable music for videos. On the other hand,\u00a0Snapchat has said that more than two-thirds of video ads play with [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":1416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[694],"tags":[378,380,379,381,93,5],"class_list":["post-1384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-add-sound-track-to-video","tag-importance-of-background-music","tag-importance-of-music-in-video","tag-inspiration-background-music-for-videos","tag-music","tag-videos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Background Music for Videos - A Dying or Emerging Trend<\/title>\n<meta name=\"description\" content=\"Why is background music playing a vital role in videos? 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