{"id":13799,"date":"2023-08-31T10:42:00","date_gmt":"2023-08-31T05:12:00","guid":{"rendered":"https:\/\/rocketium.com\/academy\/?p=13799"},"modified":"2023-08-31T14:48:02","modified_gmt":"2023-08-31T09:18:02","slug":"event-spotlight-rocketium-at-martequity-awards-and-summit23","status":"publish","type":"post","link":"https:\/\/rocketium.com\/academy\/event-spotlight-rocketium-at-martequity-awards-and-summit23\/","title":{"rendered":"Event Spotlight | Rocketium at Martequity Awards and Summit&#8217;23"},"content":{"rendered":"\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Team Rocketium had a day of fantastic brand interactions at the Martequity Awards and Summit \u201823 organized by ET Brand Equity. The event revolved around exploring innovations in the martech world, with specific focus on themes like generative AI, data strategy and email marketing. As one of the event sponsors, Rocketium hosted a booth at the event which saw high levels of energy and enthusiastic conversations with participants of the summit.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"2029\" src=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2023\/08\/image-a.png\" alt=\"\" class=\"wp-image-13801\" srcset=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2023\/08\/image-a.png 2560w, https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2023\/08\/image-a-768x609.png 768w, https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2023\/08\/image-a-1536x1218.png 1536w, https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2023\/08\/image-a-2048x1623.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>(From left: Kunal Sharma, Aaron Joseph, Karan Rao, Anurag Dwivedi, Shaleen Jha)<\/em><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It was exciting to see a full house during the panel discussion on \u201cAccelerating the Martech Game with Generative AI\u201d where our co-founder Anurag Dwivedi spoke alongside senior leaders from Oppo, Snapdeal, Healthians, Vodafone and others.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2023\/08\/IMAGE-5.png\" alt=\"\" class=\"wp-image-13802\" srcset=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2023\/08\/IMAGE-5.png 1200w, https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2023\/08\/IMAGE-5-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As Anurag puts it, \u201cGenerative AI is not just a tool, but its power lies in plugging the gaps between processes, teams and technology.\u201d When asked about how leveraging generative AI translates into real outcomes, Anurag went on to say, \u201cThere\u2019s an element of Generative AI that companies know about which is boosting personal productivity. But what enterprises are looking for are applying all the strengths of generative AI in the context of the brand. They need custom solutions that also takes brand safety into consideration.&#8221;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7102236169123336192\">Watch this video to hear more of what Anurag had to say<\/a>.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"2029\" src=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2023\/08\/image-b-1.png\" alt=\"\" class=\"wp-image-13803\" srcset=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2023\/08\/image-b-1.png 2560w, https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2023\/08\/image-b-1-768x609.png 768w, https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2023\/08\/image-b-1-1536x1218.png 1536w, https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2023\/08\/image-b-1-2048x1623.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201cThe event had an interesting mix of brands, right from the traditional participants such as CPG and Banks to ecommerce and FMCG leaders, auto manufacturers, hospitals, hospitality chains and food processing companies like Bikanerwala. It was amazing to see such a large and diverse participation; the openness of brands to optimize their creative process specifically for the digital audience was outstanding,\u201d says Kunal Sharma (Head of global sales, Rocketium).<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201cOne key takeaway was that brands understand that the creative process that worked for offline audiences doesn\u2019t necessarily work for digital audiences &#8211; thus the need for a newer way of working which is more agile, fast and can enable creative relevancy for them at scale. Moreover, brands were very interested in discovering that our offerings could help them drastically improve business outcomes,\u201d says Kunal.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Stay tuned for more event updates, partnership announcements and thought leadership content from Rocketium. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Team Rocketium had a day of fantastic brand interactions at the Martequity Awards and Summit \u201823 organized by ET Brand Equity. The event revolved around exploring innovations in the martech world, with specific focus on themes like generative AI, data strategy and email marketing. As one of the event sponsors, Rocketium hosted a booth at [&hellip;]<\/p>\n","protected":false},"author":119,"featured_media":13807,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,932,918],"tags":[],"class_list":["post-13799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-2","category-company-announcements","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Event Spotlight | Rocketium at Martequity Awards and Summit&#039;23 | Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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