{"id":13664,"date":"2023-04-18T15:48:08","date_gmt":"2023-04-18T10:18:08","guid":{"rendered":"https:\/\/rocketium.com\/academy\/?p=13664"},"modified":"2023-11-02T12:35:41","modified_gmt":"2023-11-02T07:05:41","slug":"dawn-of-limitless-communication-creativeops-for-todays-enterprises","status":"publish","type":"post","link":"https:\/\/rocketium.com\/academy\/dawn-of-limitless-communication-creativeops-for-todays-enterprises\/","title":{"rendered":"Dawn of Limitless Communication: CreativeOps for Today\u2019s Enterprises"},"content":{"rendered":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em><strong><a href=\"https:\/\/www.afaqs.com\/news\/guest-article\/dawn-of-limitless-communication-creativeops-for-todays-enterprises\">Published originally on Afaqs<\/a><\/strong><\/em><\/p>\n\n\n\n<p>Digital content consumption has rapidly grown in the past decade with an exponential bump in the post pandemic world, seeing as high as a <a href=\"https:\/\/www.warc.com\/newsandopinion\/opinion\/covid-19-causes-digital-consumption-to-rise-by-over-30-forming-new-and-lasting-consumer-habits\/en-gb\/4209\">30% increase across all industries<\/a>. Given that <a href=\"https:\/\/blog.polleverywhere.com\/visual-content\/\">93% of all communication<\/a> today is visual, the average brand today has about <a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/youve-got-8-seconds-to-grab-a-customers-attention-heres\/427827\">8 seconds <\/a>to grab people\u2019s attention.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To understand how the current communications ecosystem can support this massive leap in digital consumption, we sat down with Rocketium\u2019s founders Satej Sirur and Anurag Dwivedi, who have spent the better part of a decade building and perfecting a product that solves the challenge of communicating at scale.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A combination of &#8220;Creative&#8221; and &#8220;Operations&#8221;, CreativeOps brings together the various parts of design and marketing operations to help brands go live faster with their campaigns, translating to more business impact in much less time. Akin to the rise of DevOps in software, the adoption of CreativeOps ushers a new agile culture for many enterprises still held back by legacy tools and processes.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201cCreativeOps is a growing industry that\u2019s seeing much more innovation in the recent decade. Technology is now solving painful, long-existing gaps between ideation and go-to-market. This is redefining how enterprise teams collaborate. Efficient CreativeOps provides a compelling ROI to enterprises and will be pervasive in the future &#8211; akin to marketing automation\u201d, says Silicon Valley investor Ankur Jain from Emergent Ventures.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1800\" height=\"945\" src=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2023\/04\/From-Stretched-to-Seamless_-in-blog-image-7.png\" alt=\"Agile CreativeOps\" class=\"wp-image-13878\" srcset=\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2023\/04\/From-Stretched-to-Seamless_-in-blog-image-7.png 1800w, https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2023\/04\/From-Stretched-to-Seamless_-in-blog-image-7-768x403.png 768w, https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2023\/04\/From-Stretched-to-Seamless_-in-blog-image-7-1536x806.png 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>What we\u2019re talking about is a CreativeOps revolution, a new culture of data-driven creative operations that makes a brand\u2019s communication infrastructure more agile so that scale and speed are no longer challenges. In the same way that DevOps radically changed how software and IT worked together for faster delivery and iteration, we see a similar shift in the way CreativeOps is bringing together business and design teams for greater efficiency and business impact.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The article starts by establishing the current gaps that exist between the current teams, processes and tools involved in today\u2019s enterprise communication, weaving in expert voices of our founders who have spent the better part of a decade building a design tech product catering to Fortune 500 companies like Amazon and Walmart. We proceed to chalking out the parts that make up for creativeOps and how they\u2019ve evolved \u2013 from production to operations and advanced analytics.<\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201cBy leveraging products like Rocketium that already solve for the entire creativeOps journey for top global enterprises, there\u2019s nothing that can stop brands from unlocking growth at an unprecedented scale,\u201d says consumer strategist and investor Sajith Pai from Blume Ventures.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.afaqs.com\/news\/guest-article\/dawn-of-limitless-communication-creativeops-for-todays-enterprises\">Read the full article published on Afaqs.<\/a><\/p>\n\n\n\n<p>If you\u2019d like to have a chat to understand more about CreativeOps, reach out to us on marketing@rocketium.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Published originally on Afaqs Digital content consumption has rapidly grown in the past decade with an exponential bump in the post pandemic world, seeing as high as a 30% increase across all industries. Given that 93% of all communication today is visual, the average brand today has about 8 seconds to grab people\u2019s attention. To [&hellip;]<\/p>\n","protected":false},"author":119,"featured_media":13877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[931],"tags":[],"class_list":["post-13664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativeops"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dawn of Limitless Communication: CreativeOps for Today\u2019s Enterprises | Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rocketium.com\/academy\/dawn-of-limitless-communication-creativeops-for-todays-enterprises\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Suzanne Sangi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/rocketium.com\/academy\/dawn-of-limitless-communication-creativeops-for-todays-enterprises\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/rocketium.com\/academy\/dawn-of-limitless-communication-creativeops-for-todays-enterprises\/\"},\"author\":{\"name\":\"Suzanne Sangi\",\"@id\":\"https:\/\/172.31.44.85\/academy\/#\/schema\/person\/e81286efb91520383b3269a26a7bdd86\"},\"headline\":\"Dawn of Limitless Communication: CreativeOps for Today\u2019s 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