Here is all you need to know how to choose the right color palette for video:<\/p>\n
KNOW YOUR COLORS<\/h2>\n
Let’s go back to\u00a0high school art class to\u00a0discuss the basics of color.<\/p>\n
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Primary colors:<\/strong>\u00a0Red, Yellow, Blue. These are colors that you cannot create by mixing two other colors.<\/p>\n Secondary colors:<\/strong> Green, Purple, Orange. You can create these colors by mixing the primary colors.<\/p>\n Tertiary colors:<\/strong> These are the colors you can create by mixing a primary and a secondary color.<\/p>\n You\u2019ve probably noticed that some colors look great together while others don\u2019t. The colors you choose can either enhance your video and deliver the intended message, or they can steer the viewer in a complete different direction.<\/p>\n How many times have you viewed an entire video just because the color palette was pleasing to the eye? How many times have you quit watching a video just because the colors used were an eye sore?<\/p>\n You know that each colour has an exclusive wavelength, frequency and spectrum. Since colour is a form of energy, it affects how human beings feel. This energy has a direct influence on our behaviour, mood and thoughts. It even stimulates your pineal and pituitary glands to secrete specific hormones.<\/p>\n Here is how each color has an impact on your viewers’ emotions:<\/p>\n You can include red in your color palette for your videos where you want your viewer to be serious about the message you are conveying. Here is an example:<\/p>\nTHE PSYCHOLOGY OF COLOR<\/h2>\n
RED<\/h3>\n
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