{"id":13445,"date":"2022-05-11T17:29:44","date_gmt":"2022-05-11T11:59:44","guid":{"rendered":"https:\/\/rocketium.com\/academy\/?p=13445"},"modified":"2022-08-10T15:02:42","modified_gmt":"2022-08-10T09:32:42","slug":"how-automating-ad-creation-aids-creative-marketing","status":"publish","type":"post","link":"https:\/\/rocketium.com\/academy\/how-automating-ad-creation-aids-creative-marketing\/","title":{"rendered":"How Automating Ad Creation Aids Creative Marketing"},"content":{"rendered":"\n

Great marketing campaigns need great visuals. Visuals have stopping power and <\/em>convey brand messaging, and creativity is key to an ad\u2019s success. <\/p>\n\n\n\n

But creative marketing takes a back seat when your company caters to dozens of markets with multiple offerings. As a result, brand and design teams are mired in repetitive tasks because their creative development needs have grown exponentially. <\/p>\n\n\n\n

The number of campaigns running each month is huge, and it\u2019s not feasible for designers to cater to quick TATs. <\/p>\n\n\n\n

It\u2019s why companies like Cult.fit<\/a> or Urban Company<\/a> embrace automating ad creation so that they can focus on creative marketing. <\/p>\n\n\n\n

What is Creative Marketing, and Why is it Essential in Today\u2019s Digital Landscape?<\/strong><\/h2>\n\n\n\n

In 2020, the digital world was swimming in 44 zettabytes<\/a> of data. That\u2019s 44 trillion GBs! <\/strong>By 2025, we\u2019ll be producing 460 exabytes of data every day. That\u2019s an overwhelming amount of digital noise for a brand to cut through. So the only way to stay on top of the consumer’s mind is to aim for originality. <\/strong><\/p>\n\n\n\n

And that\u2019s where creative marketing comes in. It uses creativity to communicate brand messaging by hooking into the audience’s emotions. <\/strong>Great creative marketing ideas<\/strong> leave an inspiring customer experience, which leads to higher recognition, recall, and sales. <\/p>\n\n\n\n

How Automating Ad Creation Becomes The Anchor For Creative Marketing?<\/strong><\/h2>\n\n\n\n
\"Creative-Marketing-Streamlined-by-Automating-Ad-Creation\"<\/figure>\n\n\n\n

Creative marketing has become imperative in today\u2019s digital landscape. Yet, teams are not able to focus on it because:<\/strong><\/p>\n\n\n\n

  1. They are bogged down in redundant grunt work like creating localized ad variations, resizing creatives for different channels, etc.<\/li>
  2. More and more time is consumed by cumbersome data gathering and campaign analysis to ensure a positive longer-term impact.<\/li>
  3. Repetitive operational work such as configuring and duplicating ad sets, and making changes to ad sets according to market trends or customer engagement diverts attention.<\/li><\/ol>\n\n\n\n

    While these fundamental tasks are essential and rightfully demand time, there isn\u2019t any left to channel towards creative marketing. This is where automating ad creation walks in.<\/p>\n\n\n\n

    1. Creative automation for creating personalized banners and videos<\/strong><\/h3>\n\n\n\n

    Manually creating banner ads or videos is a slow process. Often, designers are stuck on a single campaign for weeks because they have to make each ad one at a time. <\/p>\n\n\n\n

    Ultimately, bottlenecks happen, and you can\u2019t keep pace with the sheer volume of campaigns today\u2019s digital landscape demands. <\/p>\n\n\n\n

    Automation takes away the pain of creating dozens of just <\/em>slightly different banners through bulk creation<\/a> and bulk editing features. Instead, designers produce one master visual template<\/a> for a campaign, and creative automation does the rest by replicating it for all formats, in the right size with the correct copy, CTA, and images with respect to the personalized data you plug into the platform.<\/p>\n\n\n\n

    \"Bulk
    Bulk generate personalized creatives through a spreadsheet<\/em><\/figcaption><\/figure>\n\n\n\n

    The average creative can take up to 5 weeks from concept to go-live day. But with automation, display banner ads<\/a> and video production time are reduced to hours, leaving teams enough time to brainstorm on the following marketing trend.<\/p>\n\n\n\n

    2. Automating brand governance<\/strong><\/h3>\n\n\n\n

    For designers, complying with brand elements is an extra step that eats away their time. So often, in the battle to finish before the campaign deadline, compliance goes for a toss. <\/p>\n\n\n\n

    A mistake that has far-reaching consequences in the current digital landscape, where maintaining brand consistency across all touchpoints is the pillar to success. So much so that a consistent brand can increase revenue by 10 to 20%!<\/a><\/p>\n\n\n\n

    Automating parts of ad creation takes care of brand governance. For example, brands can create a design system<\/a> with brand font, color, styles, and template preset. The system gives both designers and managers the peace of mind that every asset created is always brand compliant. <\/p>\n\n\n\n

    Role-based access control<\/a> lets you decide who can or can\u2019t edit creatives. For example, copywriters can tweak copy without disrupting the design. <\/p>\n\n\n\n

    \"Role-based-access\"<\/figure>\n\n\n\n

    Besides roles, teams can set rules <\/a>such as brand color palettes, copy lengths, logo placements, capitalization, and more.<\/p>\n\n\n\n

    This slashes down the scope of errors to a bare minimum, guaranteeing almost 100% uniformity. There\u2019s an added benefit of automated creative intelligence. With set rules, you get a creative evaluation point that gives you a score on how well the creative complies with the rules.<\/p>\n\n\n\n

    \"creative-evaluation\"<\/figure>\n\n\n\n

    Automating brand governance saves time on three fronts. One, auto-styling with presets, brings the advantage of speed. <\/p>\n\n\n\n

    \"Auto-style-in-one-click-with-presets.\"
    Presets<\/em><\/figcaption><\/figure>\n\n\n\n

    Two, review time decreases drastically if all brand guidelines are being followed. Three, you go live with campaigns faster, empowering teams to focus on actual creative marketing. <\/p>\n\n\n\n

    3. Creative intelligence <\/strong><\/h3>\n\n\n\n

    \u201cHalf the money I spend on advertising is wasted; the trouble is I don’t know which half.\u201d<\/em><\/p>\n\n\n\n

    Whether John Wanamaker, a retailer, and marketing pioneer, said those words is debated. What isn\u2019t is the unaccountable cost of advertising. For a long time, there was no bankable approach to quantifying the impact of ads. <\/p>\n\n\n\n

    Today, creative intelligence has become a scientific process. With reporting and analytics<\/a>, marketers know exactly the return on their investment. Moreover, they can utilize action-packed insights on each ad’s performance to reduce costs further.<\/p>\n\n\n\n

    Teams can evaluate stats like views, CTRs, impressions, and demographics of past campaigns for better outcomes in future creative marketing. Better yet, with consolidated reporting, they don\u2019t have to switch platforms to get a complete picture of campaign analytics. Instead, data from every channel the campaign has run on is available in one place.<\/p>\n\n\n\n

    Similarly, they can quickly experiment with many variations to determine which ad element or creative marketing ideas contributed to the success:<\/p>\n\n\n\n