{"id":12995,"date":"2022-03-09T19:11:57","date_gmt":"2022-03-09T13:41:57","guid":{"rendered":"https:\/\/rocketium.com\/academy\/?p=12995"},"modified":"2022-03-16T13:10:30","modified_gmt":"2022-03-16T07:40:30","slug":"wholistic-digital-advertising-analytics-with-cmp","status":"publish","type":"post","link":"https:\/\/rocketium.com\/academy\/wholistic-digital-advertising-analytics-with-cmp\/","title":{"rendered":"Wholistic Digital Advertising Analytics with Creative Management Platform"},"content":{"rendered":"\n

Investigating advertising analytics across multiple platforms for multi-channel campaigns taking up a lot of time?<\/p>\n\n\n\n

Not able to view advertising analytics across channels and campaigns in a single platform?<\/p>\n\n\n\n

Do you lack the agility to quickly incorporate learnings from campaign reports onto the creatives for your next campaign?<\/p>\n\n\n\n

One day a retail brand decided to set up weekly ad campaigns targeted towards a highly-engaged group of customers. After three weeks, they wanted a better understanding of how the campaigns were performing. <\/p>\n\n\n\n

They realized analyzing the impact on the fly was simply not possible. They\u2019d need a dedicated team member for advertising analytics and creating reports. Moreover, it would take too long for the brand to react to changes in performance. <\/p>\n\n\n\n

This is a common story. <\/p>\n\n\n\n

Forget getting a bird’s eye view of overall ad campaign performance. Distilling even vital information quick enough to incorporate learnings onto creatives for the next campaign is near impossible. <\/p>\n\n\n\n

Yet, we know, insights are the holy grail of digital advertising. The more detailed and actionable they are, and the faster you can acquire them, the more you can tweak ad campaigns, and deliver the right content at the right time, resulting in better performance. <\/p>\n\n\n\n

Benefits of leveraging digital advertising analytics capabilities of a CMP<\/strong><\/h2>\n\n\n\n
\"Wholistic-Digital-Advertising-Analytics-CMP.\"<\/figure>\n\n\n\n

An omnichannel advertising strategy spans too many platforms and devices. Often, it even encompasses offline channels. The data generated from these campaigns is humongous. Parsing through these terabytes of data is a grueling task. A natural consequence is that you lose sight of the end goal of your efforts.<\/p>\n\n\n\n

Advertising analytics from a CMP helps by monitoring multi-channel campaigns from a single platform. Besides efficient monitoring<\/strong>, ad analytics delivers actionable insights<\/strong> that you can utilize to ensure that each ad is targeted to the right audience through the right medium.<\/p>\n\n\n\n

Moreover, you can reduce revenue leakage by analyzing where your dollars are best spent across the campaign cycle. Then tweak the ads instantly and accordingly to ensure a healthier ROI. <\/p>\n\n\n\n

According to Harvard Business Review, ad analytics make dollar allocation result-driven, so brands that adopt it witness a 10 to 30%<\/a> improvement in overall performance.<\/p>\n\n\n\n

Tapping advertising analytics capabilities of a CMP<\/strong><\/h3>\n\n\n\n

A common problem with digital advertising is producing creative assets at speed. And even when you create them thick and fast, most are left underused. In both scenarios, time, resources, and money are going down the drain. <\/p>\n\n\n\n

Creative management platforms<\/a> (CMPs) are the logical solution to this conundrum. They speed up the creation and consolidate design files in a single location. <\/p>\n\n\n\n

But CMPs go beyond automating the repetitive parts of marketing design. They come with advertising analytics that let you measure the outcome of multi-channel campaigns, better reallocate resources and gain relevant insights to drive deeper customer engagement. <\/p>\n\n\n\n

1. Consolidated campaign reporting<\/strong><\/h4>\n\n\n\n
\"Advertising<\/figure>\n\n\n\n

A prime advantage of a creative management platform is consolidated campaign reporting<\/a>. CMP takes campaign attributes like prospect targeting, engagement, and reach and collects data for each. Once the predefined metric data is consolidated from all channels, it is analyzed in real-time.<\/p>\n\n\n\n

It then creates campaign reports for each campaign spanning various platforms, which teams can view from a single place. They can oversee vital metrics in an easy-to-understand format. <\/p>\n\n\n\n

With performance indicators like views and click-through rate at their fingertips, they can:<\/p>\n\n\n\n