{"id":12535,"date":"2021-11-26T20:21:32","date_gmt":"2021-11-26T14:51:32","guid":{"rendered":"https:\/\/rocketium.com\/academy\/?p=12535"},"modified":"2021-11-26T20:21:36","modified_gmt":"2021-11-26T14:51:36","slug":"how-automated-banner-production-reduces-cost-time-errors","status":"publish","type":"post","link":"https:\/\/rocketium.com\/academy\/how-automated-banner-production-reduces-cost-time-errors\/","title":{"rendered":"How Automated Banner Production Reduces Cost, Time & Errors"},"content":{"rendered":"\n

Of all kinds of MarTech solutions, automated banner production<\/strong> tools are most popular among growth marketers because of the numerous benefits they offer to their users. <\/p>\n\n\n\n

In fact, according to Statista, sales of marketing automation technology tools grew 13% in 2020<\/a> compared to last year.<\/p>\n\n\n\n

In this article, we will discuss what automated banner production is and why it is a great investment compared to other expensive alternatives such as Photoshop. <\/p>\n\n\n\n

We will also talk about some obvious benefits of automated banner production.<\/p>\n\n\n\n

What is Automated Banner Production?<\/strong><\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Automated banner production is a feature that allows marketers to create banners for display and social media ads automatically and at scale.<\/p>\n\n\n\n

In other words, design teams can automatically create banner variants of different shapes and sizes. <\/p>\n\n\n\n

Using this feature, they can also make quick edits, auto-resize images, and create multilingual banners. <\/p>\n\n\n\n

The marketing campaigns that used to take weeks to go live due to repetitive tasks can now be launched within a few minutes.<\/p>\n\n\n\n

Automated banner production<\/a> feature allows growth marketers to create multiple variants of banners to run A\/B tests to optimize click-through rate. <\/p>\n\n\n\n

In addition, all banners should be IAB-compliant which means they adhere to the standards set by the business advertising organization Interactive Advertising Bureau<\/a> (IAB).\u00a0<\/p>\n\n\n\n

How Banners Are Created Traditionally<\/strong><\/h2>\n\n\n\n

Before banner ad design software became a household name, marketing agencies used software like Adobe Photoshop and Illustrator to create display and social media ads. <\/p>\n\n\n\n

It was the go-to design software during the late 90s and early 00s and still is widely used for the task it wasn’t built for.<\/p>\n\n\n\n

However, with the increase of digital content consumption, marketing had to become more contextual and personalized, and the demand for different kinds of visual creatives went through the roof. <\/p>\n\n\n\n

That is when the limitations of design software such as Photoshop were exposed and the creative management platform<\/a> took center stage.
<\/p>\n\n\n\n

Limitations of traditional design software for marketing use case:<\/p>\n\n\n\n

1. Creating Banners of Different Sizes is Tedious<\/strong><\/h3>\n\n\n\n
\"Creating-Banners-of-Different-Sizes-is-Tedious\"<\/figure>\n\n\n\n

Photoshop is cumbersome when it comes to creating banners of different shapes and sizes. <\/p>\n\n\n\n

Graphic designers have to manually make changes to each and every variation, which is a time-consuming activity and extends the turnaround time of the marketing campaign.<\/p>\n\n\n\n

2. Creating Banners for Different Products & Personas is Time-Consuming<\/strong><\/h3>\n\n\n\n
\"Creating-Banners-for-Different-Products-is-Time-Consuming\"<\/figure>\n\n\n\n

Similarly, it is painstakingly time-consuming to create display banners for different products on software like Photoshop. <\/p>\n\n\n\n

Designers have to manually create duplicates of source templates and make changes accordingly.\u00a0<\/p>\n\n\n\n

On top of that, if the marketing team asks to make changes to the ad copy or design, it means going through every variation and making edits manually. <\/p>\n\n\n\n

Personalizing creatives for different target groups is even more tedious. <\/p>\n\n\n\n

Designers will have to manually take personalization information from forms or spreadsheets and incorporate them into each banner individually.<\/p>\n\n\n\n

3. Hectic Review Process<\/strong><\/h3>\n\n\n\n
\"Hectic-review-process\"<\/figure>\n\n\n\n

If a designer working on Photoshop has to send the creatives to the marketing team for review, they would have to first download the creative on the desktop, and then upload them on a cloud-based platform. <\/p>\n\n\n\n

Now imagine doing this over and over again for hundreds of banners and creatives. <\/p>\n\n\n\n

Designers would often get lost keeping track of the feedback, and the review process becomes futile or repetitive. <\/p>\n\n\n\n

Feedback loops are one of the main causes of long turnaround times.
<\/em><\/p>\n\n\n\n

4. Repetitive and Time-Consuming Tasks<\/strong><\/h3>\n\n\n\n
\"Repetitive-and-Time-Consuming-Tasks\"<\/figure>\n\n\n\n

Again, designers working in Photoshop waste a lot of time on repetitive and non-productive tasks. <\/p>\n\n\n\n

When the marketing team asks for minor edits across campaigns, they have to manually make the same corrections in different variations of creatives as Photoshop doesn\u2019t have a bulk-editing option that is easy to use.\u00a0<\/p>\n\n\n\n

5. Publishing Limitations<\/strong><\/h3>\n\n\n\n

Another major drawback of Photoshop and various other Adobe tools is the lack of options to publish creatives directly on different marketing channels. <\/p>\n\n\n\n

Since it is an on-premise software, designers have to download the creatives on desktop first and then upload the same on various marketing channels manually. <\/p>\n\n\n\n

No wonder marketing campaigns take weeks to launch when marketing teams rely on Photoshop.<\/p>\n\n\n\n

You don\u2019t come across issues like these with automated banner production software because they allow marketers to publish creatives directly in just a few seconds.<\/p>\n\n\n\n

How to Automate Banner Production<\/strong><\/h2>\n\n\n\n

Creating display banners using creative automation software is a walk in the park for everyone. <\/p>\n\n\n\n

Whether you are a seasoned professional working in a design team or a growth marketer, the process of automated banner production can be mastered in just a few easy steps.<\/p>\n\n\n\n

Step 1: Select the Right Template<\/strong><\/h3>\n\n\n\n

The first step in automated banner production is to select the right template that aligns with the marketing strategy. <\/p>\n\n\n\n

Banner ad design software like Rocketium offers pre-built custom templates<\/a> for all kinds of social media and display networks and has more than 200 styling options that can be used to make ad banners stand out from the rest.\u00a0<\/p>\n\n\n\n

\"Creating-a-template<\/figure>\n\n\n\n

You can also import your own templates<\/a> from other tools like Photoshop into the software.<\/p>\n\n\n\n

Templates are the building blocks of automation. These are the base creatives from which you can automate the creation of 100s of customized banners based on product, persona, copy, offer, etc.<\/em><\/p>\n\n\n\n

Step 2: Ensure Brand Compliance<\/strong><\/h3>\n\n\n\n

Once you have selected the right template, you need to make sure all elements of a brand are aligned with the company’s identity, values, and quality standards. <\/p>\n\n\n\n

Brand compliance is quite difficult to maintain if you are creating banners manually.\u00a0<\/p>\n\n\n\n

\"\"
Smart Digital Asset Management to store, discover and re-use campaign assets across the organization to go live faster.<\/a> <\/figcaption><\/figure><\/div>\n\n\n\n

However, with a creative management platform, you can import and organize brand assets such as image, font, text, and logo to the smart digital assets library and set up rules to maintain brand compliance<\/a> in your marketing campaigns.<\/p>\n\n\n\n

\"Brand-Library-and-rules\"<\/figure><\/div>\n\n\n\n

Step 3: Automate the banner creation process<\/strong><\/h3>\n\n\n\n

In the next step, you automate the creation of banners for different products and customer personas at scale, based on the template design you selected in the first step. <\/p>\n\n\n\n

One of the simplest ways to do that is by importing data from spreadsheets in CSV format<\/a>.<\/p>\n\n\n\n

\"Bulk<\/figure><\/div>\n\n\n\n

Thanks to artificial intelligence, you can now create banners in different aspect ratios<\/a> in just a few clicks. <\/p>\n\n\n\n

\"AI-based-auto-sizing\"<\/figure><\/div>\n\n\n\n

You can also easily translate the ad copy into the local language<\/a> to personalize the marketing campaign. <\/p>\n\n\n\n

Consequently, driving engagement, as a result of expanding and localizing the content to the non-English speaking audience.<\/p>\n\n\n\n

\"Multilanguage-support.\"<\/figure><\/div>\n\n\n\n

Step 4: Use Bulk Editing Option <\/strong><\/h3>\n\n\n\n

If you need to make campaign-level edits, you can use the bulk editing option<\/a> to do so. This option allows marketers to make: <\/p>\n\n\n\n