Generally, the below-mentioned are criteria based on which brands in the food tech industry compete:<\/p>\n\n\n\n
- Options in terms of food and restaurants<\/li>
- Service<\/li>
- Affordability & Discounts<\/li>
- Customer support<\/li><\/ul>\n\n\n\n
Now, each brand will do its best to nail all of the aspects mentioned above. So it will help if you offer a little extra customer value amongst these parameters.<\/p>\n\n\n\n
But before you delve into this, you must have a clear set of objectives in mind. <\/strong>These can be:<\/p>\n\n\n\n
- Attracting new customers<\/li>
- Converting visitors to customers<\/li>
- Retaining customers & making them return<\/li>
- Making profit out of low-profit margin<\/li><\/ul>\n\n\n\n
To turn a visitor into a loyal customer, you need to touch several pain points at once and tackle each of these challenges.<\/p>\n\n\n\n
Best Marketing Strategies For Food Tech Companies<\/strong><\/h2>\n\n\n\n
![\"](\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2021\/08\/Best-Marketing-Strategies-For-Food-Tech-Companies.jpg\")
<\/figure>\n\n\n\nHere are the top 6 marketing strategies implemented by some of the most prominent food tech companies in the industry that brought in massive gains and spurted their growth.<\/p>\n\n\n\n
1. <\/strong>Swiggy: Targeting Gen Z Through In-app Advertising to Reduce CAC<\/strong><\/h3>\n\n\n\n
Food tech companies focused on the young generation cannot ignore one of their favorite apps- Snapchat. In-app advertising is an effective tool<\/a> to reach new customers. And the young age is what Swiggy focused on.<\/p>\n\n\n\n
In 2019, Swiggy struck a 6-month partnership with Snapchat and used Snap stories and Snap ads to promote their business. As a result, the company garnered over 11,000 new orders per month at the lowest per customer acquisition cost within six months.<\/p>\n\n\n\n
Here is a detailed explanation of how the 6-month Snapchat marketing strategy<\/a> benefitted them: <\/p>\n\n\n\n
- Swiggy saw a considerable surge in first-time customers by 18% from June 2019 to December 2019<\/li>
- In comparison to June 2018 to December 2018, there was a 49% hike in first-time users<\/li>
- Swiggy approximately received 11,000+ new orders every month.<\/li><\/ul>\n\n\n\n
How did Snapchat make the difference?<\/strong><\/h4>\n\n\n\n
![\"Swiggy-Snapchat\"](\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2021\/08\/Swiggy-Snapchat.jpg\")
<\/figure>\n\n\n\nIt\u2019s true that as a brand, you cannot miss out on any of the big social networking platforms, but there are a few things that made Snapchat a better tool for Swiggy.<\/p>\n\n\n\n
- Snapchat India revealed that their users open the apps 20 times a day.<\/li>
- Each user spends over 30 minutes on average.<\/li>
- Snapchat\u2019s user base mainly consists of the young crowd, which is the target group for Swiggy.<\/li>
- Snapchat\u2019s latest algorithm is based on relevance rather than recency. This helps the brands reach more targeted customers efficiently.<\/li><\/ul>\n\n\n\n
The deep insights derived from Snapchat meant Swiggy was able to devise a more personal, hard-hitting, or the right marketing strategy for its users.<\/p>\n\n\n\n
Plus Snapchat\u2019s huge urban user-base allowed Swiggy to tap into what Sudeep Bansal, AVP – Marketing, Swiggy says is \u2018super relevant\u2019 and \u2018incremental Gen Zs.\u2019<\/p>\n\n\n\n
Takeaway: <\/strong>Considering that Swiggy\u2019s requirements aligned with what Snapchat has to offer, this campaign was a massive success for them. So for all food tech companies with similar requirements, Snapchat truly is a goldmine of potential leads.<\/p>\n\n\n\n
Also Read: <\/strong> Creative Banner Design Tips for In-App Advertising <\/a><\/h4>\n\n\n\n
2. Zomato: Mixing Business With Humour for Better Engagement and Virality<\/strong><\/h3>\n\n\n\n
![\"Zomato-Mixing-Business-With-Pleasure\"](\"https:\/\/rocketium.com\/academy\/wp-content\/uploads\/2021\/08\/Zomato-Mixing-Business-With-Pleasure.jpg\")
<\/figure>\n\n\n\nZomato is arguably one of India\u2019s biggest food tech companies. Now operating in 16 countries, the brand has mastered the art of keeping its audience hooked.<\/p>\n\n\n\n
But, of course, every business in the Food Tech industry focuses on quality service, quality food, and affordable rates. So when it came to the Zomato advertising strategy<\/a>, it took an unconventional route through memes to stand out in the crowd.<\/p>\n\n\n\n
It might sound pretty unprofessional to inculcate memes in your brand\u2019s marketing strategy, but the truth is memes have the most significant influence on the netizens now.<\/p>\n\n\n\n
Looking carefully at how Zomato interacts with its customers, you will see that every content they publish is laced with humor. <\/p>\n\n\n\n
If you check out their Instagram page<\/a>, you will see that their feed primarily consists of memes. Even if they have to convey a serious message, they do it through memes.<\/p>\n\n\n\n
Look at this post.<\/p>\n\n\n\n