{"id":1121,"date":"2018-01-15T14:46:11","date_gmt":"2018-01-15T09:16:11","guid":{"rendered":"https:\/\/rocketium.com\/academy\/?page_id=1121"},"modified":"2021-08-22T04:23:41","modified_gmt":"2021-08-21T22:53:41","slug":"digital-journalists-need-news-videos","status":"publish","type":"post","link":"https:\/\/rocketium.com\/academy\/digital-journalists-need-news-videos\/","title":{"rendered":"Why Digital Journalists Need to Make More News Videos"},"content":{"rendered":"<p>The development of the World Wide Web has completely transformed the publishing landscape for news videos online.<\/p>\n<p><iframe title=\"Why digital journalists need to make more news videos\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/lO-45u6LDo0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Increased Reach<\/h2>\n<p>As of August 2017, 18 news websites witnessed more than\u00a0<strong>32,000,000<\/strong>\u00a0unique monthly visitors. CNN topped the charts with\u00a0<strong>112,000,000<\/strong>\u00a0unique monthly visitors.\u00a0<em>(Source: <a href=\"https:\/\/www.statista.com\/statistics\/381569\/leading-news-and-media-sites-usa-by-share-of-visits\/\">Statista<\/a>).\u00a0<\/em><\/p>\n<p>It is no surprise that audiences are continuing to turn to digital sources for their news.<\/p>\n<p>To understand the rate at which this shift is happening, you can compare the previous two US Presidential Elections. In 2016, about <strong>two-thirds of U.S. adults (65%)<\/strong> said they learned about the election\u00a0from digital sources. Whereas in 2012, a mere <strong>17% of U.S. adults<\/strong>\u00a0said that they relied on digital platforms for campaign related news.<\/p>\n<p>As a journalist, you need to make a presence in your audience&#8217;s social media feed, mobile apps, podcasts and even email newsletters. But this is not enough. You also need to make sure the news presented in a way that achieves 3 things:<\/p>\n<ul>\n<li>Can be consumed quickly and with minimum effort<\/li>\n<li>Create a lasting impression on your audience<\/li>\n<li>Make the audience rely on you as their ultimate news source<\/li>\n<\/ul>\n<p>News videos are the only media format that ticks these requirements. Off-site news videos consumption is growing faster by the day. Many publishers&#8217; videos had 75\u2013100 million views on social media, far more than they could ever have expected using their own websites!<\/p>\n<h2>Faster Production<\/h2>\n<p>Digital publishing has reduced the time it takes for journalists and newspapers to create and deliver the news.<\/p>\n<p>With on-board cameras, apps and simple editing software\u00a0available in abundance, the barriers to entry for content creation have lowered.\u00a0At the same time, bandwidth has become cheaper with the cost of mobile data plans falling in many countries. This has enabled faster sharing of media among news production houses.<\/p>\n<p>Today, eyewitnesses can pull out their phones, record news video clips, take pictures and share them on social media even before journalists make it to the scene. This is one of the reasons why crowdsource news platforms like <a href=\"http:\/\/us.blastingnews.com\/\">Blasting News<\/a> are gaining traction really quickly on social media.<\/p>\n<blockquote><p><em><strong>BONUS READ: <a href=\"https:\/\/rocketium.com\/academy\/industry\/ultimate-video-guide-news-media-industry\/\" target=\"_blank\" rel=\"noopener noreferrer\">The ultimate video strategy guide for News\/Media industry<\/a><\/strong><\/em><\/p><\/blockquote>\n<h2>New Sources<\/h2>\n<p>Due to easier access to news videos via social media and other platforms, digital journalists must also focus on delivering content faster than others.<\/p>\n<p>In 2016, the internet was used by 73 percent of the U.S. population as a\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/262079\/news-access-worldwide-by-media\/\">source of news<\/a>.\u00a0The emergence of self-publishing platforms like\u00a0Wordpress has reduced the barrier and cost of publishing to virtually nothing. This has resulted in an increase in the number of news platforms, blogs, groups and pages on social media.<\/p>\n<p>Pew Research Center studied the digital footprint of websites that were \u201cborn on the web\u201d and figured out that they received a minimum of <a href=\"http:\/\/www.journalism.org\/2016\/06\/15\/digital-news-audience-Fact-sheet\/\">10 million unique visitors <\/a>on average during the fourth quarter of 2015.<\/p>\n<h2>How do your news videos stand out from the rest?<\/h2>\n<p>Once again, all fingers point to news videos. Consider making videos that tend to be short (&lt; 90 seconds), have no sound but have textual content on them, focus on soft news, and have a strong emotional element.<\/p>\n<p>Check out this video made by Fusion:<\/p>\n<p><iframe title=\"Hunting the Hunters\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fX62-YTIMgk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><a href=\"https:\/\/rocketium.com\/academy\/add-text-video\/\">Text-based videos<\/a> tend to work better than any other type of videos, on social media. These videos are also faster to make with tools like <a href=\"https:\/\/rocketium.com\/\">Rocketium<\/a>. By reducing the time you spend to make one video, you can increase the number of videos you produce in a day.<\/p>\n<p>Video creation platforms also allow publishers to create custom content for each social platform, often delivering a better user experience for their audience.<\/p>\n<p>You need to look for an emotional angle to drive the narrative of your video because on social media, sharing and liking means it is more likely to be picked up by the platform&#8217;s algorithm.<\/p>\n<blockquote><p><em>This raises\u00a0questions about whether this trend of social videos with emotional slants may ultimately change the nature of news itself.<strong>\u00a0<\/strong><\/em><\/p><\/blockquote>\n<p>One crucial thing to remember is that journalism is different from running a newspaper.\u00a0Today, we consume news produced by the professional, the pro-am, or the random passer-by who happens to be at the right place at the right time with a smartphone. The format, delivery and ultimately, consumption of news has always changed (<em>and will continue to do so)<\/em> with technological changes and innovations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The development of the World Wide Web has completely transformed the publishing landscape for news videos online. Increased Reach As of August 2017, 18 news websites witnessed more than\u00a032,000,000\u00a0unique monthly visitors. CNN topped the charts with\u00a0112,000,000\u00a0unique monthly visitors.\u00a0(Source: Statista).\u00a0 It is no surprise that audiences are continuing to turn to digital sources for their news. [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":1131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[694],"tags":[400,399],"class_list":["post-1121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-news-video-making-tool","tag-tips-for-digital-journalist"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Digital Journalists Need to Make More News Videos | Rocketium<\/title>\n<meta name=\"description\" content=\"Statistics show news videos are dominating the internet when it comes to news consumption. 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