With the increasing demand for personalized, micro-targeted digital content in the market, brands everywhere are finding new, innovative ways to communicate with their audience. However, when you’re designing creative assets at large, it’s crucial that you move away from the traditional brief-idea-production-launch method.
This article explores two such solutions at length – Canva Enterprise, the platform edition of the well-known DIY image creator and Rocketium – the unified, creative automation champoion.
When required to constantly work on uninspiring tasks that could just as easily be automated – such as the redundant tasks that are necessary to create variants of creatives, the full impact of your creative team’s talent is often compromised. But lift those burdens off their shoulders with creative design automation tools, and there’s no telling how far they can go!
By taking repetitive, monotonous tasks—that are otherwise assigned to overworked designers—out of the equation, creative automation tools give your design teams more time for strategy, brainstorming, and development. More importantly, you can go to market faster with your campaigns!
Rocketium recognizes the design bottlenecks that plague the business workflows and makes it easier for teams to create visual assets at a large scale. You simply need a master or base template to get started. Set up banner/video templates in minutes using a simple to use online interface or simply import files from external creation software like Adobe PS. You can also customize your creatives and automate the production of creative variants using a spreadsheet.
According to a Salesforce study, “86% of employees and executives cite lack of collaboration or ineffective communication for workplace failures.” However, collaboration can be a challenge when you’re dealing with a hierarchy of people. By enabling role-based access, Rocketium simplifies the creation, approval, rework, and distribution process within a creative workflow. For instance, you can eliminate unnecessary back-and-forth by creating workspaces that are accessible to specific team members.
While Canva Enterprise offers smart design features with a few collaboration capabilities, it is not a creative automation platform. You have to spend time on individual designs by manually using their drag-and-drop editor to create branded assets. Atlough the platform offers various templates and stock assets for you to choose from, if you’re looking to mass-generate creatives at scale, Canva is probably not your best bet.
With Rocketium, you can use structured data from your preferred data source to create multiple branded videos and banners in minutes. Simply add data in the requisite format in a CSV file and auto-generate brand-compliant assets. This can especially come in handy if you’re in the e-commerce or real estate space, and are looking to automatically transform your listings to videos.
For example, Common Floor creates hundreds of videos in the matter of minutes with the Rocketium API. Common floor designers were able to create brand-compliant templates and soon after, the team could add data into an excel sheet, which was then uploaded to create over 2000 videos in a few months. The brand has witnessed both better engagement as well as resource savings with the Rocketium platform.
Further, while Canva does support publishing to popular social media websites, Rocketium enables you to smoothly integrate the production automation workflow with your existing design operations. Thanks to its powerful plug-and-play custom integrations with media storage, CRMs, communication tools, and publishing platforms, you can push your final creatives to social channels, cloud servers, or project management applications (like Slack).
A Hubspot study found that 54% of customers want to see more video content from brands they support—which explains why industry leaders continue to emphasize the undeniable power of video content as a marketing tool. That being said, producing customer-centric, conversion-friendly videos continues to be a challenge for most companies.
While both Canva and Rocketium support the creation of personalized, dynamic visual content, the former offers more comprehensive options for images and not as much for videos.
With Rocketium, , you can automatically create, personalize, and publish hundreds of videos for sales outreach, or promotional ad campaigns.
Rocketium is also integrated with the Shutterstock API to ensure that you always have high-quality assets at hand, and don’t have to search or produce unique clips for every video. Having a robust video library that’s designed to cater to specific user needs means that the platform is suitable for brands from all kinds of industries.
Canva supports very basic video capabilities that allow stitching footages and placing overlay captions on footages. On the other hand, Rocketium supports the creation of production quality videos with rich text animations with finely tuned timing controls, motion graphic effects, animation, transitions, support for background music, and voice-over. Rocketium also allows design teams to import animations from tools such as Adobe After Effects.
With Rocketium, you are assigned a dedicated account manager who is with you throughout your Rocketium experience! From setting up your account and defining role-based permissions to adding template customizations and sharing workspace projects, your account manager will be available for help at every step.
Ultimately, Rocketium strives to uncover opportunities that drive value for customers by identifying their problems and suggesting creative solutions.
While Canva Enterprise also has a designated account manager for companies that purchase their plan, the scale and efficacy of the support system is not completely established.