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Featured Posts

Digital Asset Management
Dropbox alternative to better manage the media files at an organizational level

Have you ever found it difficult to find a file or forgot where you stored it?  Has your sales team used an older version of your creatives despite having many new versions?  Do they sound familiar? Well, you’re not alone. ...

August 8, 2020
Marketing
Cross-functional Team Collaboration: Why does it matter for successful campaigns

With COVID forcing almost all organizations to go remote, the challenge facing all organizations - effective collaboration. Teams working in silos can shut doors to many valuable insights that otherwise could have been the key to a larger impact. Cross-functional...

August 6, 2020
Branding
Brand Image and Why It’s Important for consistent Branding

We have all heard the saying: “Don’t judge a book by its cover”, and yet, in modern society, this is exactly what almost everyone is doing literally every day. We spend more time with people online than face to face...

August 5, 2020
Branding
Brand Association: How positive brand perception can result in maximized Sales

When we think about the phrase “Finger-lickin’ good,” we immediately think of KFC. Similarly, Nike is associated with “Just do it”. Every major brand today holds a brand association; which is essentially how they manage an upper hand over competitors....

August 2, 2020
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