Important points to remember before you make a video for Instagram:

  • Best time to post: (Source: Hubspot)
    • Any time except 3 PM – 4 PM on Mondays to Thursdays
    • 7 PM on Wednesdays
    • Videos tend to perform best any night of the week between 9:00 p.m. and 8:00 a.m.
  • Many users engage with content more during off-work hours than during the workday.
  • Platforms used the most:
    • Mobile

This is how you can make videos for Instagram:

  1. Go to the Rocketium editorIf you haven’t created an account, sign up here.

    Rocketium landing page

  2. Add media, text and voice-over

    The first step of making an Instagram video is to add content. You can do this from the “Add Content” screen. Here you can add images, video clips, text captions and voice-overs.

    You can add media in 3 ways:

    Search: Click on the search icon (magnifying glass) to search for an image or a video clip from Rocketium’s library of over 15million free images and video clips.

    Upload: To upload your own image, gif or video clip, click on the upload icon (arrow pointing upwards).

    Drag & Drop: You can also drag the image, gif or the video clip you want to upload to the editor, and drop it.

    Rocketium video editor
    Add media in the Rocketium video editor

    To add voice-over:

    Click on the Voiceover icon next to the captions tab. To record your voiceover for the scene, click on the record button, and to upload your own voiceover, select the upload option.

    Add voiceover
    Add voiceover in the Rocketium editor
  3. Select a theme for your Instagram video

    Browse Rocketium’s library of 40+ themes, categorized by relevance to your video. You can add effects, transitions, motion graphics, color and animations by browsing the options on the left.

    Theme selection
    Theme selection in Rocketium editor
  4. Publish

    Select the portrait or the square orientation for your video.

    Square format for tablet viewing in Rocketium
    Select the square format in Rocketium

    Click on “Finish” to publish your video. You can then download the video from the email link and upload it on Instagram.


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